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Types of Discounts on Flipkart
Learning Objectives
By completing this tutorial, you will be able to:
• Understand the importance of discounts in the online marketplace
• Explain what Listing discounts mean
• Explain what Basket discounts mean
• Explain what Combo discounts mean
Did You Know?
According to an online survey….
74%
Indian customers prefer online shopping because of
discounts!
67% of customers leave
without purchasing after
browsing an online store
67% of customers leave without
purchasing after browsing an
online store
How do they benefit you?
Discounts will help you win
more customers
Your sales will
increase
You can sell more variety
of products under such
discounts
What are Listing Discounts?
Listing discount is a type of promotion where a discount is offered on a particular listing
Listing discounts can be of 2 types:
o 20% discount on t-shirts of any brand
o Rs.100 off on t-shirts of any brand
This discount will be applicable
on all t-shirts that fall under that
specific listing for sellers who
have opted in for the promotion
What are Basket Discounts?
Basket Discounts refer to the discounts offered when a customer buys more
items (or items in bulk) out of the eligible listings provided under such an
offer.
Buy 3 t-shirts, get Rs. 500 off Buy 2 t-shirts, no discount
Types of Basket Discounts
For example (when there is a percentage off on minimum
purchase value):
Example: 10% off on Minimum Purchase of (orders above) Rs. 1599
Order Value= Rs. 1589 Order Value= Rs. 1599 Order Value= Rs. 1099
1. Discount on minimum purchase value
Based on Minimum Purchase
Value
Types of Basket Discounts
For example (when there is a specific amount or percentage
off on minimum number of items purchased):
Example: Extra 20% off on a minimum of 3 items
2. Discount on minimum item purchase
No. of Order Items: 3
Order Value: 3000
Extra Discount: 600
No. of Order Items : 2
Order Value: 3000
Based on Minimum item
Purchase
What are Combo Discounts?
• The products recommended are related to the
primary product being considered by the customer
• The discount is applicable only on the
recommended product and not on the entire cart
value
Combo discounts are given on the purchase of recommended products that are
shown to the customer when he or she is shopping on Flipkart.
What are Combo Discounts?
For example:
If a customer buys a mobile phone, he or she is
shown a screen guard which are frequently
bought together. If the customer purchases this
Screen guard along with the mobile phone,
he/she will receive x% discount on screen guard.
How combo discounts work
Thank You

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Learn about the different types of discounts on Flipkart

  • 1. Types of Discounts on Flipkart
  • 2. Learning Objectives By completing this tutorial, you will be able to: • Understand the importance of discounts in the online marketplace • Explain what Listing discounts mean • Explain what Basket discounts mean • Explain what Combo discounts mean
  • 3. Did You Know? According to an online survey…. 74% Indian customers prefer online shopping because of discounts! 67% of customers leave without purchasing after browsing an online store 67% of customers leave without purchasing after browsing an online store
  • 4. How do they benefit you? Discounts will help you win more customers Your sales will increase You can sell more variety of products under such discounts
  • 5. What are Listing Discounts? Listing discount is a type of promotion where a discount is offered on a particular listing Listing discounts can be of 2 types: o 20% discount on t-shirts of any brand o Rs.100 off on t-shirts of any brand This discount will be applicable on all t-shirts that fall under that specific listing for sellers who have opted in for the promotion
  • 6. What are Basket Discounts? Basket Discounts refer to the discounts offered when a customer buys more items (or items in bulk) out of the eligible listings provided under such an offer. Buy 3 t-shirts, get Rs. 500 off Buy 2 t-shirts, no discount
  • 7. Types of Basket Discounts For example (when there is a percentage off on minimum purchase value): Example: 10% off on Minimum Purchase of (orders above) Rs. 1599 Order Value= Rs. 1589 Order Value= Rs. 1599 Order Value= Rs. 1099 1. Discount on minimum purchase value Based on Minimum Purchase Value
  • 8. Types of Basket Discounts For example (when there is a specific amount or percentage off on minimum number of items purchased): Example: Extra 20% off on a minimum of 3 items 2. Discount on minimum item purchase No. of Order Items: 3 Order Value: 3000 Extra Discount: 600 No. of Order Items : 2 Order Value: 3000 Based on Minimum item Purchase
  • 9. What are Combo Discounts? • The products recommended are related to the primary product being considered by the customer • The discount is applicable only on the recommended product and not on the entire cart value Combo discounts are given on the purchase of recommended products that are shown to the customer when he or she is shopping on Flipkart.
  • 10. What are Combo Discounts? For example: If a customer buys a mobile phone, he or she is shown a screen guard which are frequently bought together. If the customer purchases this Screen guard along with the mobile phone, he/she will receive x% discount on screen guard. How combo discounts work