This document provides instructions on how sellers can opt into and out of listing discounts on Flipkart. It explains that listing discounts offer a set discount on all products in a specific listing. Sellers can view discount calculations and opt into promotions from the Promotions tab. The discount is then applied automatically to eligible products in the listing. Sellers benefit from a portion of the discount amount while the remainder is shared by Flipkart. Details of eligible products and discounts are provided to sellers in a downloadable CSV file for each promotion.

1. Promotional Transparency
Listing Discounts

2. By completing this tutorial, you will be able to:
• Understand the importance of discounts in the online marketplace.
• Explain what Listing discounts mean.
• Opt in and opt out of listing discounts at Flipkart.
Learning Objectives

3. Did You Know?
67% of customers leave without
purchasing after browsing an
online store
According to an online survey….
Indian customers prefer online shopping because of
discounts!
74%

4. Listing discount is a type of promotion where a discount is offered on all products of a specific
listing
Meaning of Listing Discounts
Example of 20% discount on t-shirts of any brand
Seller 1
Seller 2 Buyer gets 20% off
Buyer gets 20% off This discount will be
applicable on all t-shirt
listings of sellers who have
opted in for it

5. Opt in to a Promotion
Select Flipkart
Promotions under the
Promotions tab.
1

6. Opt in to a Promotion
Click on View Details to
see how discounts are
calculated and to opt in.
2

7. Opt in to a Promotion
This page provides details
about the promotion you
chose to view details for.

8. Select a Product for Promotion
Select a product to view the
discount calculation or to add
it to the promotion.
3

9. Understand the Discount Calculation
Click on the Calculate button
to view the discount
calculation.
4
You can opt in to a
discount only once
you click the
Calculate button.
!

10. Understand the Discount Calculation
Your share of extra
discount and order
item value will be
specific to each
promotion.
!
In this example:
MRP of product: Rs. 1200
Selling Price: Rs. 1199
Promotional Offer: Rs. 100 off
Flipkart Share: 75% of discount
Your Share: 25% of discount

11. Understand the Discount Calculation
In this example:
MRP of product: Rs. 1200
Selling Price: Rs. 1199
Promotional Offer: Rs. 100 off
Flipkart Share: 75% of discount
Your Share: 25% of discount
Buyer Pays: Rs. 1099 after
discount
Order Item Value: Rs. 1174
Marketplace fee and Service tax
will be added to this.
These values are
based on current
prices and may differ
if you opt in to
multiple promotions.
!

12. Opt in to a Promotion
Click here to opt in to the
promotion.
5

13. Opt in to a Promotion
Select the checkbox and click
on the I agree button.
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14. Download Eligible Listings
Click here to download
the CSV file.
6
The CSV file contains calculations for all eligible products in this listing discount.

15. Download Eligible Listings
The CSV file provides you with
complete details about pricing and
discounts, the same as the details
seen when the Calculate button was
clicked on the See how discounts are
calculated section.

16. Opt out of a Promotion
Click here to opt out of an
offer.
1
You can opt in and out
of a promotion
multiple times.
!

17. Auto Opt-in to Promotion
For some promotions, you will be automatically opted in. For example, if 20% discount is being offered, Flipkart will
bear 100% of the discount, and 0% will be claimed from you. Hence, you will be automatically opted-in to this
promotion.

18. Auto Opt-in to Promotion
Details of the
promotion will
appear here.
There won’t be any Opt in
button here as you are
automatically opted in to
this promotion.

19. In this tutorial, you learned about:
• The importance of discounts in the online marketplace.
• The meaning of Listing discounts.
• How to opt in and opt out of listing discounts at Flipkart.
Summary

20. Thank You