A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service.
Sales promotion helps make personal selling and advertising more effective.
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Generate greater customer satisfaction
• Create savings
• To identify strategic opportunities and niches
• Increase marketing effectiveness
• Allocation of marketing budget
• Adjustment of product to the market need
• To estimate the level of sales in the market
• To overcome competition effectively
• To develop effective marketing programmers
• To contribute towards achieving company goals
• To develop marketing activities
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Generate greater customer satisfaction
• Create savings
• To identify strategic opportunities and niches
• Increase marketing effectiveness
• Allocation of marketing budget
• Adjustment of product to the market need
• To estimate the level of sales in the market
• To overcome competition effectively
• To develop effective marketing programmers
• To contribute towards achieving company goals
• To develop marketing activities
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
The World Health Organization (WHO) defines health as a “state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity” (WHO, 1947).
The mission of Good Pharmacy Practice is to provide Medication and Health care products & services to people and society to achieve good outcome from treatment.
FSSAI
Challenges and Shortcomings
and Definitions.
The Food Safety and Standards Authority of India (FSSAI) has been set up under Food Safety Act, 2006 which solidifies different Acts and Orders that have until now taken care of food-related issues in different Ministries and Departments. FSSAI has been made for setting down science-based benchmarks for articles of food and to manage their production, deal, and import to guarantee accessibility of protected and healthy food for human utilization.
FSSAI-Food Safety and Standards Authority of India – is an autonomous body under the Ministry of Health & Family Welfare, Government of India. FSSAI was set up in 2006 under Food Safety and Standards Act (FSSA).
Typhoid Fever is an acute bacterial infection characterized by high fever caused by ingesting the food or water contaminated with faeces from an infected person.
Biomedical waste
‘Bio-medical waste’ means any solid and/or liquid waste including its container and any intermediate product, which is generated during the diagnosis, treatment or immunization of human beings or animals or in research pertaining thereto or in the production or testing thereof.
FIRST AID
First aid is the provision of immediate care to a victim with an injury or illness, usually effected by a lay person, and performed within a limited skill range.
•First aid is normally performed until the injury or illness is satisfactorily dealt with (such as in the case of small cuts, minor bruises, and blisters) or until the next level of care, such as a paramedic or doctor, arrives.
•First aid is an emergency aid or treatment given to someone injured, suddenly ill, etc., before regular medical services arrive or can be reached.
Food can be defined as anything edible that can be solid, semisolid or liquid which when swallowed, digested and assimilated in the body, proves useful to it. These substances not only keep the person alive, but also provide energy used for growth and development, regulate the body processes and protect the body from diseases.
CONCEPT OF PREVENTION OF DISEASE
Actions aimed at eradicating, eliminating, or minimizing the impact of disease and disability.
The concept of prevention is best defined in the context of levels, traditionally called primary, secondary, and tertiary prevention”
CONCEPT OF PREVENTION OF DISEASE
Actions aimed at eradicating, eliminating, or minimizing the impact of disease and disability.
The concept of prevention is best defined in the context of levels, traditionally called primary, secondary, and tertiary prevention”
Prohibited Advertisements under the Drug & Magic remedies Act 1954:-
Prohibition of Advertisement of Certain Drugs for Treatment of Certain Diseases and Disorders:-
The procurement of miscarriage in women or prevention of conception in women; or
The maintenance or improvement of the capacity of human beings for sexual pleasure;
The correction of menstrual disorder in women; or
The diagnosis, cure, mitigation, treatment or prevention of any disease, disorder or condition specified in the Schedule, or any other disease, disorder or condition which may be specified in the rules made under this Act (Sch. J).
State pharmacy council and joint state pharmacy council:
Under the Pharmacy Act each Sate Govt. is required to constitute a state pharmacy council for the maintenance of register of Pharmacists of the State and to monitor their professional activities.
Two or more states can also enter into an agreement to form a Joint State Pharmacy Council.
Removal of name of pharmacist from register:
The name of Pharmacist may be removed from register:
If his name has been entered into the register by error. OR
If he has been convicted of any offence in any professional respect which renders him unfit to be kept in the register. OR
At a person employed by him to work under him, in connection with any business of pharmacy has been convicted of an offence or held guilty of any such infamous conduct, if such person is a registered pharmacist, he is liable to remove his name from register.
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2. Sales
Promotion
• A sales promotion is a marketing strategy in which a
business uses a temporary campaign or offer to increase
interest or demand in its product or service.
• Sales promotion helps make personal selling and
advertising more effective.
3. Objectives of Sales Promotion
To introduce
new products or
services.
To attract new
customers.
To induce
existing
customers to buy
more.
Helps the firm to
remain
competitive.
To increase sales
in off-seasons.
To add to the
stock of the
dealers.
To popularise a
brand name of
the product.
To improve
public image of
the firm.
4. Techniques of Sales Promotion
1. Rebate
2. Discount
3. Refunds
4. Product Combination
5. Quantity Gift
6. Instant Draw and
Assigned Gift
7. Lucky Draw
8. Usable Benefits
9. Full Finance @ 0%
10. Free Samples
11. Contests
5. Rebate:
• Under it in order to clear the excess stock, products are offered at some
reduced price. For example, giving a rebate by a car manufacturer to the
tune of 12,000/- for a limited period.
Discount:
• Under this method, the customers are offered products on less than the
listed price. For example, giving a discount of 30% on the sale of Liberty
Shoes. Similarly giving a discount of 50% + 40% by the KOUTONS.
Refunds:
• Under this method, some part of the price of an article is refunded to the
customer on showing proof of purchase. For example, refunding an
amount of 5/- on showing the empty packet of the product priced 100/-.
Product Combination:
• Under this method, along with the main product some other product is
offered to the customer as a gift.
6. Quantity Gift:
• Under this method, some extra quantity of the main product is passed on
as a gift to the customers. For example, 25% extra toothpaste in a packet
of 200 gm toothpaste. Similarly, a free gift of one RICH LOOK shirt on
the purchase of two shirts.
Instant Draw and Assigned Gift:
• Under this method, a customer is asked to scratch a card on the purchase
of a product and the name of the product is inscribed thereupon which is
immediately offered to the customer as a gift. For example, on buying a
car when the card is scratched such gifts are offered – TV, Refrigerator,
Computer, Mixer, Dinner Set, Wristwatch, T-shirt, Iron Press, etc.
Lucky Draw:
• Under this method, the customers of a particular product are offered gifts on
a fixed date and the winners are decided by the draw of lots. While
purchasing the product, the customers are given a coupon with a specific
number printed on it.
• On the basis of this number alone the buyer claims to have won the gift. For
example, ‘Buy a bathing soap and get a gold coin’ offer can be used under
this method.
7. Usable Benefits:
• Under this method, coupons are distributed among the consumers on
behalf of the producer. Coupon is a kind of certificate saying that the
product mentioned therein can be obtained at special discount.
• It means that if a customer has a coupon of some product, he will get the
discount mentioned therein whenever he buys it. Possession of a coupon
motivates the consumer to buy the product, even when he has no need of
it.
• Such coupons are published in newspapers and magazines. Some
companies distribute coupons among its shareholders. Sellers collect the
coupons from the customers and get the payment from the company that
issues the same.
Full Finance @ 0%:
Under this method, the product is sold, and money received in installment at
0% rate of interest. The seller determines the number of installments in
which the price of the product will be recovered from the customer. No
interest is charged on these installments.
8. Samples or Sampling:
• Under this method, the producer distributes free samples of his product
among the consumers. Sales representatives distribute these samples from
door-to-door.
• This method is used mostly in case of products of daily-use, e.g., Washing
Powder, Tea, Toothpaste, etc. Thus, the consumers willy-nilly make use of
free sample. If it satisfies them, they buy it and, in this way, sales are
increased.
Contests:
• Some producers organise contests with a view to popularizing their
products. Consumers taking part in the contest are asked to answer some
very simple questions on a form and forward the same to the company.
The blank form is made available to that consumer who buys the product
first.
• Result is declared based on all the forms received by a particular date.
Attractive prizes are given to the winners of the contest. Such contests can
be organised in different ways.