The document discusses the Lean Startup methodology. It emphasizes building a Minimum Viable Product (MVP) quickly to test solutions with customers through iterative build-measure-learn cycles. The Lean Startup process involves four steps: 1) Identifying customer problems; 2) Developing an MVP to test solutions; 3) Gathering customer feedback to validate solutions; 4) Iterating the product based on learning. The document also presents the Lean Startup Canvas as a tool to plan customer segments, unique value propositions, key activities, costs, and revenue streams.

1. Lean Startups
Jornada Red CIDE
Mayo 2011
Alex Barrera (@abarrera)- Tetuan Valley

2. WANTED
Dea
d or
aliv
e

3. WANTED
Charges
Dea
d or
aliv
e

5. Star
t UP

6. My first
thingy...

7. NOT
FOR
WEAKS

13. ¿Monet?

14. ¿Monet?
¿Van Gogh?

15. Bootstrapping
baby!

16. Welcome to The Investment

17. You can checkout any time you like,
But you can never leave!

18. Business
Angels

21. Business Angels

22. Meet the VCs....

24. My Xmas gift

29. Herr
professor

30. Module 1

31. Module 1 Database
Module 2

32. Summer goes by...

33. Module 1 Database
Module 2

34. 0x4F Control
Module 1 Database
A1 = 0xFF
Module 2
SubModule 2 SubModule 3

35. 0x4F Control
Module 1 Database
A1 = 0xFF
A2 = 0xFF
Module 2 0x4F
Control IV
SubModule 2 SubModule 3

36. Winter comes...

42. No cash?

44. The Lean
Startup

45. Toyota Way
Lean
Manufacturing

46. MUDA
Non-value-adding

47. MUDA
MURI
Overburden

48. MUDA
MURI
MURA time
Right part - right

49. Lean Startup = Lean Manuf. + Customer Dev.

50. Customer Development
Do we have a problem worth solving?
Customer Discovery

51. Customer Development
MVP

52. Customer Development
Do people want my solution?
Customer Validation

53. Money from
Day 1

54. We are low burn ...

55. But we ain’t CHEAP

56. The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries

57. Lean Startup Loop
Build / Measure / Learn

61. Eric Ries - http://www.startuplessonslearned.com
Ash Maurya - http://www.ashmaurya.com/
Steve Blank - http://www.steveblank.com
Alex Barrera (@abarrera)
alexbarrera@okuri.es

62. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

63. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

64. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
MVP

65. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

66. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin