6. LEAN PRODUCT
DEVELOPMENT
ā¢ Inspires innovation and new ideas
ā¢ Ensures that your product idea is
what customers need
ā¢ Evaluates your product roadmap
to prioritise resources on the
most valuable solution
ā¢ Scales to work for booth large
and small initiatives
8. LEAN DOES NOT EQUAL SUCCESS
ā¦but helps to prevent many failures and is a good start.Ā
9. LEAN STARTUP FAVORS
ā¢ Experimentation over elaborate
planning
ā¢ Customer feedback over intuition
ā¢ Iterative design over traditional
ābig design upfrontā development
15. IDEATION
ā¢ Innovation is a new idea,
more effective device or
process.
ā¢ Innovation starts with an
idea
ā¢ Innovation is not just about
the āNext Big Ideaā. Itās
incremental
a problem
16. PROBLEM, IDEAS AND
SOLUTIONS
ā¢ If you understand the problem and
apply experimental methodology you
can create more ideas
ā¢ Design Thinking is a good choice
18. āTim Brown, president & CEO of IDEO
āDesign thinking is a human-centered approach to
innovation that draws from the designer's toolkit to
integrate the needs of people, the possibilities of
technology, and the requirements for business success.ā
20. UNDERSTAND/RESEARCH
ā¢ Most important step when
you make anything
consumer-centered.
ā¢ Tools: Journey Map,Word
Storm, Stakeholder Map,
Charetting, Observation,
Interview,ā¦
22. PREPARING FOR INTERVIEW
ā¢ Brainstorm Questions
ā¢ Identify Focus,Themes & Order
ā¢ Reļ¬ne and edit (Open) Questions
23. INTERVIEW BEST PRACTICES
ā¢ InterviewerTeam (2 persons). One interviews and
the other take notes.
ā¢ Not only words and content; note body language,
emotions, facial expression, gestures,ā¦
ā¢ 20% Questioning, 80% Listening
ā¢ Why? Why? Why?
25. CUSTOMER EXPERIENCE
āThe sum-totality of how a customer perceives their
interaction with a company, product and/or brand, over
the duration of their relationship with it.ā
26. CUSTOMER JOURNEY MAP
āA diagram that illustrates the steps, perceptions,
actions, touchpoints and milestones that the
customer(s) go through in engaging with a situation,
company and/or product.ā
27. SYNTHESIS
ā¢ Is about taking everything
that you have learned
during the previous stages
and deļ¬ning both personas
and a problem/opportunity
statement.
ā¢ Tools: Need - Barrier
Analysis, User Persona,
Opportunity Statement.
29. USER PERSONA
ā¢ A persona is an imaginary person created from your
observation and research.
ā¢ It is who you are trying to solve the problem for.
ā¢ The persona embodies all of the characteristics of your
user.
ā¢ To create a persona write down as much as you can about
them.
31. IDEATION
ā¢ Creative and imaginative
stage - no critical thinking!
ā¢ Quantity, not quality - focus
on generating ideas.
ā¢ Tools: Brainstorming,
AssociationalThinking Word
& Object, NatureTool,ā¦
32. PROTOTYPE/TEST
ā¢ Once an idea (or ideas) has
been chosen, we need to build a
usable (testable) prototype.
ā¢ Test to learn that we are on the
right track and we should
continue or secondly, we learn
that somehow we are heading in
the wrong direction and we
need to stop and reassess.
ā¢ Tools: A/BTesting,Test Groups,
ā¦
33. Image courtesy of Daniela Keizer @darkhorse
Understand the problem Solve the problem
37. KANBAN BOARD
ā¢ Helps to visualise work.
ā¢ Focus on workļ¬ow, from the moment it starts to when
itās ļ¬nished.
ā¢ One column for every distinctive step.
ā¢ One Sticky for every task. Colors to group tasks.
45. MEASURE
ā¢ Markets get disrupted by Data
ā¢ Quantitative and qualitative
Data
ā¢ Tools: AnalyticTools,
Databases,Analysts,ā¦
46. LEARN
ā¢ Learning isnāt failure.
ā¢ Evaluate data to understand
whatās working and whatās not.
ā¢ The goal is to understand your
customers pain points and ļ¬x
them as quickly as possible.