Appx for Developers

3,016 views

Published on

All Things Cloud Meetup with John Henning, Technical Evangelist at Salesforce.com

"AppExchange for Developers: Monetizing Enterprise Apps on the Salesforce.com Platform"

Learn about the huge opportunity for creating a software business building and selling business apps using the Salesforce.com platform as a service. Includes Force.com technology, platform for business apps and the ISV program.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,016
On SlideShare
0
From Embeds
0
Number of Embeds
1,718
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Reid
  • This is installs per min:secs.
  • Force.com is our platform for Business Apps. We have both a programmatic and declarative platform, although our major advantage over other platforms lies in the Declarative features we provide. Our platform is not only for professional developers, but for business developers as well.
  • IP Protection/Code obfuscationSeamless upgrades
  • IP Protection/Code obfuscationSeamless upgrades
  • You can extend by buying one of 1,100 Partner Apps on our AppExchange Marketplace
  • You can extend by buying one of 1,100 Partner Apps on our AppExchange Marketplace
  • You can extend by buying one of 1,100 Partner Apps on our AppExchange Marketplace
  • Key points: Once your app is built we provide you with several unique features to help you distribute your applicationAppExchange The AppExchange is the leading cloud marketplace for business apps. We have over 1,300 apps on the site today and more than 100,000 users visit the site monthly. The AppExchange provides an easy way for partners who have built integrations to Salesforce CRM to get instant visibility within the Salesforce install base. We recently passed the 1 Million installs mark. Again, unprecedented stats for any cloud platform vendor and marketplace. With Force.com you can also easily: Spin up pre-configured trials and deliver them from our marketplace or your website. Manage users and route them through a payment flow. Easily push out new versions or bug fixes for your product. Create your own branded experience as you convert customers through your marketing funnel Again, theses features are truly unique. No other platform as a service offering has mastered these processes like we have. And it’s all included with ISVforce.
  • Boston replaces bureaucracy with social technology. With the AppExchange and Force.com they are able to manage quoting and content, as well as drive productivity for their community of entrepreneurs.City governments play a big role in helping businesses set up shop and expand—creating jobs and fueling the local economy. But the process of starting a new business can be daunting, so the City of Boston decided to use new social technologies to help entrepreneurs even more.Built on the Force.com platform, the Boston Business Hub gives small businesses easy access to the information they need—and helps their questions get answered by the right people, right away. In creating the Boston Business Hub, the City had to tap into its own entrepreneurial spirit. “Our goal was to break down the silos of information so that our business development professionals could be more nimble and collaborative in serving Boston’s entrepreneurs,” says CIO Bill Oates.Previously, upstart businesses had to contact multiple agencies to get everything they needed. Today, the Boston Business Hub creates a single point of entry for entrepreneurs, creating more transparency, streamlining the process, and saving valuable time.City staffers collaborate to spur new businessBy operating internally as a socially connected organization, the City of Boston improved internal communication, keeping staff up to date and helping everyone provide the best possible information and service to business owners. “We’re using technology to enhance the human touch, not eliminate it,” says Mayor Thomas M. Menino.When questions come in through the Boston Business Hub, constituents are immediately routed to the right business development professional. The staff is fully connected to provide the best answer or solution via its internal social network. “We promise an answer to all inquiries within 2 business days, and we easily beat that deadline with the help of Salesforce and Chatter,” says Rafael Carbonell, Deputy Director for Boston’s Office of Business Development. “It works so well that we’re increasingly using Chatter to manage projects for our constituents.”With such success sharing information socially among its staff members, the City is more frequently tuning in to social channels to get feedback and ideas for the Boston Business Hub right from their constituents: Boston entrepreneurs, business owners and business assistance professionals.
  • Boston replaces bureaucracy with social technology. With the AppExchange and Force.com they are able to manage quoting and content, as well as drive productivity for their community of entrepreneurs.City governments play a big role in helping businesses set up shop and expand—creating jobs and fueling the local economy. But the process of starting a new business can be daunting, so the City of Boston decided to use new social technologies to help entrepreneurs even more.Built on the Force.com platform, the Boston Business Hub gives small businesses easy access to the information they need—and helps their questions get answered by the right people, right away. In creating the Boston Business Hub, the City had to tap into its own entrepreneurial spirit. “Our goal was to break down the silos of information so that our business development professionals could be more nimble and collaborative in serving Boston’s entrepreneurs,” says CIO Bill Oates.Previously, upstart businesses had to contact multiple agencies to get everything they needed. Today, the Boston Business Hub creates a single point of entry for entrepreneurs, creating more transparency, streamlining the process, and saving valuable time.City staffers collaborate to spur new businessBy operating internally as a socially connected organization, the City of Boston improved internal communication, keeping staff up to date and helping everyone provide the best possible information and service to business owners. “We’re using technology to enhance the human touch, not eliminate it,” says Mayor Thomas M. Menino.When questions come in through the Boston Business Hub, constituents are immediately routed to the right business development professional. The staff is fully connected to provide the best answer or solution via its internal social network. “We promise an answer to all inquiries within 2 business days, and we easily beat that deadline with the help of Salesforce and Chatter,” says Rafael Carbonell, Deputy Director for Boston’s Office of Business Development. “It works so well that we’re increasingly using Chatter to manage projects for our constituents.”With such success sharing information socially among its staff members, the City is more frequently tuning in to social channels to get feedback and ideas for the Boston Business Hub right from their constituents: Boston entrepreneurs, business owners and business assistance professionals.
  • Appx for Developers

    1. 1. The AppExchange for Developers John Henning ISV Technical Evangelist In/johnfhenning
    2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    3. 3. Agenda • Background • Force.com Technology • ISV Program • The Opportunity
    4. 4. A little about me… • 4 years at Salesforce.com, 3 in S.F. • Force.com Certified Advanced Developer • Many years Microsoft dev, MCSD, Gold Partner • Sr.IT Manager at Denver Post back in the good ol’ days
    5. 5. What is a Salesforce ISV Tech Evangelist? • Work in the ISV channel (AppExchange) • Technical advisors to AE’s and ISV partners • Conduct technical review for onboarding process • Not an SE, not marketing, more like a TAM • Partner technical success throughout app lifecycle • Speaker at Dreamforce, user groups etc.
    6. 6. What is the AppExchange? • 1850+ Apps • 1.8M Installs • $800M+ Revenue https://appexchange.salesforce.com/
    7. 7. 70% of the Fortune 100 Have Installed an AppExchange App
    8. 8. 4 of the Top 10 Most Popular Apps Come From Companies with Less than 25 Employees
    9. 9. The #1 Installed App = 12 Employees
    10. 10. Force.com Technology
    11. 11. Sharing line
    12. 12. Platform for Business Apps Eclipse or Cloud IDE Apex Code Visualforce Pages Rich Set of APIs Programmatic Platform Professional Developers Rapid Application Development Comprehensive Suite of Drag and Drop Tools Desktop and Mobile Apps Extensible through our Programmatic Tools Declarative Platform Business Developers
    13. 13. Your Entire App Lifecycle Plan Success Manager Partner Academy Technical Architects Build Heroku Force.com Chatter Mobile Apps Distribute Sell Support AppExchange Your Branded Experience Free Trials Auto-Upgrades World Class CRM License Management Provisioning Subscriber Insights Customer Debugging Tools Login As
    14. 14. Package: Your Solution, Your Metadata • Your data model (objects, fields, etc.) • Your classes, triggers, and pages Managed Packages • Your Unique Namespace • IP Protection • License Management • Upgrades • Trials • Branding • Support Tools
    15. 15. Distribution with Packages Objects Fields Data Customer
    16. 16. Showcase Your Application Your Company Website
    17. 17. Distribution with Trialforce Template Your Company Website Customer
    18. 18. Build your Brand into your Application
    19. 19. Manage User Licenses Add licenses with one click
    20. 20. Seamless Upgrades  Package upgrades and patch bug fixes  Automatically deploy to subscribers
    21. 21. Support your Customers Debug Your Code
    22. 22. Distribute the Way Salesforce.com Distributes AppExchange • World’s leading enterprise app marketplace • Distribution to over 3M Salesforce.com subscribers Free Trials • Pre-configured branded experience • Deliver from AppExchange or your website License Management • Add, upgrade or disable users • Easily link to billing method of choice Auto-Upgrades • Seamless upgrades • Push fixes to any user, at any time Branded Login & Homepage • Give trials and apps your own look & feel • WYSIWYG editor
    23. 23. The ISV Program
    24. 24. The AppExchange Partner Program TECHNOLOGY DISTRIBUTION SUPPORT Infrastructur e Application Social Mobile Business
    25. 25. SUPPORT: Account Management & Go-to-Market Planning • PNR pricing model • Pricing & forecasting support • 1:1 technical enablement • 1: many enablement academy program • Co-marketing opportunities • Access to direct sales A Model Built on Shared Success
    26. 26. #apptitude: Our First Ever Co-Branded Campaign 100M+ Impressions +148% Brand Awareness +135% Social Engagement
    27. 27. Chatter Groups Create a New Dialogue with Reps Instant access to salesforce.com reps Share content, respond to deal related requests within Salesforce Chatter 100+ live groups since launch
    28. 28. SUPPORT: Flexible Pricing for All App Types Integrate with Salesforce CRM (add-on) Build on top of the Salesforce Platform (standalone) ISVFORCE 15% PNR FORCE.COM EMBEDDED 25% PNR CRM License Contract Mgmt Package Platform License Recruiting IP
    29. 29. The Opportunity
    30. 30. Tremendous YOY Growth +27% APPS +33% INSTALLS
    31. 31. Our Customers are Asking for More Apps
    32. 32. We Have Great Momentum in Top Verticals Healthcare & Life Sciences Public Sector Financial Services Mfg & Supply Chain 93 New Vertical Apps Added in FY13 55+ Apps25+ Apps 95+ Apps 40+ Apps
    33. 33. And We Continue to See Long Tail Use Cases Scuba Shops Traffic Lights Community Banks Sports Scouting Eye Doctors Police Departments Private Plane Leasing Car Dealerships
    34. 34. Veeva •Pharma Sales & Order Mgmt, built on Force.com •60% market share against Oracle •Capital efficient: $4M VC funding, Approx. $100M run rate, recent IPO
    35. 35. Newmarket International • Hospitality management focused on large hotel chains • Migrating its legacy product line from .Net to Force.com • 2000+ properties using the app from groups like Ceasar’s, The Four Seasons and Kimpton

    ×