The document discusses lean validation tactics for entrepreneurship and product development, emphasizing the importance of learning about customer needs before creating a product. It outlines five tactics for validation: ads/click-throughs, fake doors, clickable mockups, customer interviews, and recon. The context is provided by mentioning a workshop series by Lean Startup Machine, highlighting its global presence in 2013.

1. AOL UnU
March 26, 2013
Lean Validation Tactics
Monday, March 25, 13

2. Danny Boice
Co-Founder & CTO, Speek
Resident, AOL Fishbowl Labs
Twitter: @DannyBoice
Danny@speek.com
Adam Berk
Director, Lean Startup Machine
Twitter: @AdamBerk
Adam@LeanStartupMachine.com
Monday, March 25, 13

3. Quick Lean Recap
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4. Monday, March 25, 13

5. LEAN’s Mission:
Entrepreneurship & Product
is a Management Science
that can be Learned
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6. YOUR Mission:
Don’t Waste Time Building
Something Before Learning
Whether People Actually Want it
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7. Validation Tactics
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8. Tactic #1:
Ads / Click-through
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11. Tactic #2:
Fake Doors
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14. Tactic #3:
Clickable Mockups
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17. Tactic #4:
Customer Interviews
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20. Tactic #5:
Recon
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22. About LSM
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23. Monday, March 25, 13

24. Intensive 3-Day Workshops
200 Workshops Globally in 2013
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