WilsonvilleChamberLinkedinPreso

Leveraging
Linkedin for
Business Development

www.linkedin.com/kevinferrasciomalley
• twitter.com/kfom • 503-567-9650 • kevin@mymemberbenefit.com

Wednesday, March 20, 2013

1) b2b or b2c ?

2) Use Linkedin

Daily ? Weekly? Sporadically ?

3) Expectations

Kevin Ferrrasci OʼMalley • kevin@mymemberbeneﬁt.com 2
twitter.com/kfom • 503-567-8650


If you wait to be active on Linkedin
until unemployed (or almost)
missing 90% of its power

www.linkedin.com/kevinferrasciomalley
www.twitter.com/kfom • 503-567-8650
kevin@mymemberbeneﬁt.com


Why Linkedin ?

Cultivate a Network
vs
Networking


Basic Fundamental Marketing Principle
Know Like and Trust


Linkedin’s 2 Key Foundations
You Want to Find “Someone”
You Want to be Found


Benefits to You of Knowing How
to Effective Use Linkedin ?

1) Strategic Resource that you can
leverage in multiple ways to create


people, knowledge,
opportunities


(i.e. open more doors, solidify relationships)


(Know Like and Trust)
• more business opportunities
• connect to more people
• better & faster research = more knowledge
(i.e. open more doors, solidify relationships)

2) Build your Professional Presence
• prospects are checking you out on LI
• create customer-centric
• trusted advisor


Connect with “Doorway People”
Send me your LI connection
= Network Grow approx +1million


“OPEN”
vs
“CLOSED”
Networker
on
Linkedin


LION: Linkedin Open Networker
He won’t click “Report as Spam”
you’ve never met


Tip# 1 Turn OFF Activity while your making Changes


Tips# 2,3,4,5
It’s a Headline
(NOT your Job Title)

Keyword

Wii-FM

Pic


KEYWORD Research How ??
• Google Auto Complete

• www.google.com/adwords

• Make “friends” w/mrktg (SEO/PPC)

• Check Linkedin High Rank Profiles


Questions to Ask Yourself
to create a Terrific Headline

Volunteer “Headline Makeover” ?


Tip# 6
Custom Web
URL vs Generic

Personalized
“Vanity URL”


Tip# 7 Invest 60 Seconds in
Linkedin Profile Research


60 Second Review Outline:
Common Connections and...?


Your 60 sec LI Profile Review = valuable intel

Tip# 8
“Ninja Trick”

Finding the
missing Last
Name of a 3rd
Degree
Linkedin
Connection


Tip# 9
“Super
Ninja Trick”

Access
to members
of Private
Linkedin
Group


Tip# 9 step-1
“SuperNinja Trick”
Google Chrome
Inspect Elements


Tip# 9 step-2
“SuperNinja Trick”
qualified prospects

using key private group
membership


Tip# 10
Make Linkedin
“Daily Habit”

✔ Profile
Everyone
you’re going
to meet?

✔ Who is
checking
you out ?


What’s the impression your Profile makes?


NOTICE: Importance of Recommendations


Tip#11
“Summary” Narrative, Keywords, Results
“Specialties” keyword bullets/Phrases
Tip#11a


Tip#11b
“Specialties” Narrative, Keyword list, bullets

Tip#11
“Specialties” keyword bullets/Phrases


“Summary or Specialties
Makeover Volunteer?”


Tip#12
Avoid Resume
Work Experience

“10/90”

Create & Save
“.doc”


Tip#13 Endorsements
People you know = good idea
People you don’t know = silly


Tip# 14
Join Groups
Self-Identified
Prospects

Tip# 15
“Secret” way to
get connections


Tip#16 Never, ever,ever, use
generic Invitation


Good Invite
Connect dots and ???


Tip#17
Make Linkedin Advanced Search
your new best friend


Tip# 18
Don’t forget
To Search
Linkedin “Signal”

linked.com/signal

Real-time

Save Best
Searches


Tip# 19 Claim & Complete a Company page
it’s your business website on Linkedin


Tip# 20 Flesh-out your “Product Section”
(Note the value of ”recommendations” i.e. social proof)


Tip# 20 Keep and eye on Linkedin Today


Linkedin Success Action Steps
1) Professional Profile (100% Complete)

• Customer-Centric: Wii-FM, focus on the business

value your bring to clients

• Use multi-media: slides, video

• Keep fresh: post content


2) Daily Research: 60 seconds
(your Contacts/Prospects)

•What in common: colleagues, connections, groups, interests

• Who else viewed their profile, new contacts

• What are they posting about



3) Connect w/Colleagues/Customers
Make it a goal to be a 1st level connection with all your
primary business associates



4) Leverage Recommendations & Endorsements
Be a giver of both



5) Build Prospect Lists
Use Advanced Search: to create highly targeted lists of
people to contact



6) Use “Saved Search”
Three free saved search with free version



7) Join Groups
Identify groups that your targeted prospects belong to



8) “Share/Post”
Make it a daily habit to post updates.

Interesting article, case study, quotes, new capability,

new accomplishment, ideas, insights, questions,

comment on what others are saying or sharing


If you would like slides or
have a question email:
kevin@mymemberbenefit.com
(future education survey)
Live Ask the Expert Q & A


NEW: Easily Search your 1st Degree Contacts


“Content” on Linkedin VIDEO


WilsonvilleChamberLinkedinPreso

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