Harvey Seifter helps corporations succeed in STEM initiatives by showing them how to incorporate an arts perspective involving prototyping, rehearsals, spontaneity, empathy, and active listening. He presented a workshop emphasizing how arts-centered learning can exponentially accelerate business and technology. Experts note that without fostering widespread creativity and imagination, leaders lose the ability to innovate and instead repeat past successes and failures. The purpose of creativity is ultimately to solve problems, and it can help turn problems into opportunities.

1. Leading in Business through
Creativity
By: Harvey Seifter

2. Leading in Business through Creativity
The president of Seifter Associates, director and principal investigator of the National Science
Foundation-funded The Art of Science Learning, and founder and managing director of Creating
Futures That Work (www.futuresthatwork.com), New York-based Harvey Seifter brings a wide-
ranging background in developing and managing complex arts organizations to his work. Harvey
Seifter helps corporations and other organizations succeed in their STEM initiatives by showing
them how to inculcate an arts perspective - involving consistent prototyping, constant iterative
rehearsals, spontaneity, empathy, and active listening - at all levels of their operations.

3. Leading in Business through Creativity
In the spring of 2019, he presented a workshop on this theme in NY at the Lawrence N. Field
Center for Entrepreneurship at Baruch College’s Zicklin School of Business. In guiding faculty
members of the center through the process, he stressed the capacity of arts-centered learning to
help accelerate business and technological developments exponentially.

4. Leading in Business through Creativity
A definite consensus of experts notes that, without fostering widespread creativity and imagination
in their organizations, leaders lose the ability to innovate. They instead become mired in the past,
repeating the same old successes - and failures - over and over again.

5. Leading in Business through Creativity
Experienced practitioners in the arts also point out that the very purpose of creativity is, ultimately,
to solve problems. The American Management Association echoes that idea, stressing the idea
that creativity can also help take problems and turn them into significant opportunities. Good
leaders, the AMA notes, work to promote openness, a sense of exploration, and imagination at all
levels of their organizations, knowing that it is ultimately in their own best interest to do so.