Without imagination we would not have any great thinkers, scientists, or artists. We would have no civilizations at all without creativity. The Creativity Workshop, which was established in 1993 by educator and writer Shelley Berc and educator and multimedia artist Alejandro Fogel, is dedicated to teaching individuals and groups about their creative processes.

1. CREATIVITY WORKSHOP
FOR PROFESSIONAL
DEVELOPMENT

2. DISCOVER HOW CREATIVE YOU ARE
Without imagination we would not have any great thinkers, scientists, or
artists. We would have no civilizations at all without creativity.

3. WHO WE ARE
The Creativity Workshop is based in New York City and is taught around the world.
The Creativity Workshop, which was established in 1993 by educator and writer Shelley
Berc and educator and multimedia artist Alejandro Fogel, is dedicated to teaching
individuals and groups about their creative processes.

4. Shelley Berc, Director, Faculty
Shelley Berc has been teaching people in all disciplines how to access, nurture, and expand
their creativity for over 20 years. As well as being a prominent educator, Shelley Berc is a
well known author of novels and plays. Shelley Berc’s theatre pieces have starred many
notable actors, such as Patrick Stewart, Stanley Tucci, and Tony Shalhoub. She holds an MFA
from the Yale School of Drama and was one of the first women to graduate from Amherst
College.

5. Alejandro Fogel, Director, Faculty
Born in Buenos Aires, Alejandro Fogel has excavated existence, both temporal and ephemeral
for over 40 years. Fogel’s work is an exploration of the interstices of modern and ancient
structures and their metaphysical, cultural, and historical value to contemporary society; their
transformation and final extinction. Alejandro Fogel has received numerous awards and
honors and exhibited his work around the world. Alejandro Fogel’s surviving works are
currently disappearing in museums and private collections worldwide. His latest book is
Coaching Che Guevara.

6. Elizabeth Eiss, Business Specialist
Elizabeth Eiss is our specialist for The Creativity Workshop for Business. She is a well-rounded
and seasoned senior executive who has successfully led operations in multi-billion dollar
companies to start up ventures. As both an intra-preneur and entre-preneur, she has an
extensive track record of progressive accomplishment and positive impact to bottom line
results. She served on the corporate advisory board of the School of American Ballet, the
training institute of the New York City Ballet.

7. Kirpal Singh, Faculty
Professor Kirpal Singh is recognized internationally as an expert in the field of creativity
development and is a frequent keynote speaker at conferences and seminars on Creativity &
Innovation. He has been a faculty member at The Creativity Workshop since 2004. He has lectured
and served as a writer-in-residence at universities in Japan, Hong Kong, Australia, Canada, UK, USA,
India, Philippines, Mexico, Germany, Italy, France, Indonesia, Malaysia, and Hungary. In 1997 he was
Distinguished International Writer at the world-famous University of Iowa International Writing
Program.

8. Patricia Foster, Faculty
Patricia Foster is the author of All the Lost Girls (memoir), Just Beneath My Skin (personal essays;
starred review from Kirkus Reviews) and the editor of Minding the Body and Sister to Sister. She
won the PEN/Jerard Fund Award, the Mary Roberts Rinehart Award, the Hoepfner Award, and the
Dean’s Scholar Award for nonfiction received a Florida Arts Council Award, and the Lake Effect
Fiction award. She is a professor in the MFA Program in Nonfiction at the University of Iowa and
has been an exchange professor in France.

9. OUR PHILOSOPHY
The Creativity Workshop is based on the philosophy that people are by nature creative and that creativity
is unique to each individual just like DNA. Anyone can become creative if they are given the right tools
and the right atmosphere.

10. THE CREATIVITY WORKSHOP IS FOR EVERYONE
It has brought together people from all professions, nations and ages. A spirit of curiosity, an interest in
the creative process, and the desire to explore and harness the power of imagination is what Creativity
Workshop participants have in common.

11. PLAY, PLAY, PLAY
The focus is not on the creative product but on the creative
process. We believe that creativity is best served in a nurturing,
playful, non-competitive environment where focus and freedom
go hand in hand.

12. IMPROVE YOUR CREATIVITY
The classes will focus on creative writing, mapping, memoir,
photography, collage, storytelling, free-form drawing, and guided
visualizations to improve your creativity.

13. WE HELP YOU DEVELOP
YOUR CREATIVITY
Through a progression of techniques and exercises that explore
free-form writing and drawing, constructive daydreaming,
associative thinking, memory, photography and collage we help
you access and develop your creativity.

14. THE CREATIVITY
WORKSHOP FOR BUSINESS
For corporations and small businesses we offer customized
creativity in Events, Business Training, and Keynotes. Rather than
sitting and listening to experts talk about creativity, we will get
participants to do creative work. Our programmes can be of 2-
hour duration or it can stretch to several days based on the
requirements.

15. GRADUATE CREDITS AND
CEUs
After taking one of our Creativity Workshops you can now get up
to 3 Graduate level credits or professional CEUs (Continuing
Education Units) from the University of the Pacific’s Professional
Development Programs!

16. PROFESSIONAL
DEVELOPMENT FOR
TEACHERS
The Creativity Workshop is an experiential and interactive
workshop dedicated to helping teachers and their students from
all around the world learn how to be more creative. We work with
K12 through University educators. We have developed a series of
simple and effective exercises for those seeking professional
development workshops for teachers which help them to be more
creative.

17. DEVELOPMENT FOR
HIGHER EDUCATION
The Creativity Workshop is dedicated to helping professors
develop and nurture their creativity and that of their students.
The Workshop has developed a unique series of simple and
effective exercises aimed at helping educators stay creative
professionally and personally. The experience combines
travel, learning, and association with peers from all over the
world.

18. REQUIREMENTS
Curiosity and a desire to explore the creative spirit innate
to us are the only requirements for attending our
workshops. The Creativity Workshop gives you useful
methods to fight weakening self-criticism and the fear of
failure that lead to creative blocks.

19. NURTURING, NON-
COMPETITIVE
ENVIRONMENT
Our workshops foster a nurturing, non-competitive
environment where freedom and focus go hand in hand.
Participants work on their own as well as in small groups for
inspiration.

20. COLLABORATION
We live in a world that doesn’t encourage adults to be
creative unless they are going to make money at it. At The
Creativity Workshop, participants are made to work on their
own and in small groups. By providing an involved and
attentive group atmosphere and new ideas this collaboration
can enhance individual originality. Finding like-minded
individuals to explore the creative process gives participants
a support system that goes on long after the workshop ends.

21. WHERE TO ATTEND
The Creativity Workshop is being help in New York, Florence,
Lisbon, Barcelona, Prague, Dublin, Iceland, and Singapore this
year. Book your seats now!

22. CONTACT
For more details on the workshop, and fee
structure, log on to
http://creativityworkshop.com.