Odoo has a contact form module that allows users to generate leads from a website. The contact form can be added to a website page labeled "Contact Us" which redirects visitors to submit their information. This information then generates a new lead record in the CRM module. The lead can then be enriched with more details, have a quotation created, and progressed through other stages as needed. Additional resources on the company website and YouTube provide more information on configuring and using this lead generation process in Odoo.