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Lauren Dries laurendries@icloud.com
952.836.9668
Strategic Marketing & Public Relations Professional
		
• Creative/Professional	Writing	 • Email	Marketing:	iContact	 • WordPress	
• Marketing	Collateral	Design	 • Social	Media	Strategy	 • Adobe	Creative	Cloud	
• Event	Planning/Management	 • Team	Leadership	 • Basic	HTML	&	CSS	
• Blog	Management/Strategy	 • Website	Content	Management	 • Microsoft	Office	Suite	
Experience
	
Secura	Consultants	|	Minneapolis,	MN	|	September	2015	–	December	2016	
Marketing	Consultant	 	 	
• Manage	strategy,	content,	implementation	and	metrics	on	all	company	marketing	initiatives	
• Design	promotional	materials,	email	campaigns,	images,	videos,	case	studies,	and	presentations	
• Create	and	update	website	content	
• Manage	marketing	database	of	10,000	contacts	
• Plan	and	manage	internal	and	external	events	
• Oversee	content,	interactions,	and	follower	data	on	all	company	social	media	accounts		
Selected	Results:	
• Wrote	press	release	that	was	a	top	Google	search	result	for	“Disability	Insurance”		
• Coordinated	National	Disability	Insurance	Day	events	in	Minneapolis,	Madison,	and	Birmingham	for	100+	financial	advisers	
• Wrote	and	designed	guidebook	outlining	how	to	work	with	Secura	Consultants	for	new	advisers	
	
B2	Interactive	|	Omaha,	NE	|	September	2014		–	May	2015	
Digital	Marketing	Intern,	Content	Team	
• Wrote	blog	posts,	landing	pages,	and	website	copy	for	clients	and	the	company	utilizing	SEO	tactics	
• Collaborated	with	content	team	on	client	website	development,	evaluation,	and	implementation	
• Managed	intern	WordPress	website	including	content	generation,	social	media	accounts	&	site	maintenance	
	
Creighton	University	Media	Relations	Department	|	Omaha,	NE	|	January	–	May	2014	
PR/Marketing	Intern	
• Wrote	press	releases	and	media	pitches	
• Updated	Creighton	website	with	press	releases	and	news	announcements	
• Wrote	newsletters	featuring	articles	on	Creighton	students,	staff	and	alumni	in	the	news	
• Managed	CRM	
	
iHeartMedia	(formerly	Clear	Channel	Media)	|	Minneapolis,	MN	|	May	–	August	2013	
Promotions	Intern,	KDWB	Radio	
• Helped	foster	the	relationship	between	KDWB	listeners	and	the	station	at	various	events	
• Acted	as	an	administrative	assistant	to	Promotions	Assistant	and	radio	personalities	
	 	
Education
	
Creighton	University|	Omaha,	NE	|	Bachelor	of	Arts	in	Journalism	–	Public	Relations	|	Business	Administration	Minor			
John	Felice	Rome	Center	–	Loyola	University	Chicago	|	Rome,	Italy	|	Study	Abroad	Spring	2013	
	 	
Leadership & Development
	
Panhellenic	Executive	Council	|	Vice	President	of	Programing	&	Scholarship	|	January	–	December	2014	
Study	Abroad	Department	|	Peer	Adviser	|	August	2014	–	May	2015

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LaurenDries_Resume

  • 1. Lauren Dries laurendries@icloud.com 952.836.9668 Strategic Marketing & Public Relations Professional • Creative/Professional Writing • Email Marketing: iContact • WordPress • Marketing Collateral Design • Social Media Strategy • Adobe Creative Cloud • Event Planning/Management • Team Leadership • Basic HTML & CSS • Blog Management/Strategy • Website Content Management • Microsoft Office Suite Experience Secura Consultants | Minneapolis, MN | September 2015 – December 2016 Marketing Consultant • Manage strategy, content, implementation and metrics on all company marketing initiatives • Design promotional materials, email campaigns, images, videos, case studies, and presentations • Create and update website content • Manage marketing database of 10,000 contacts • Plan and manage internal and external events • Oversee content, interactions, and follower data on all company social media accounts Selected Results: • Wrote press release that was a top Google search result for “Disability Insurance” • Coordinated National Disability Insurance Day events in Minneapolis, Madison, and Birmingham for 100+ financial advisers • Wrote and designed guidebook outlining how to work with Secura Consultants for new advisers B2 Interactive | Omaha, NE | September 2014 – May 2015 Digital Marketing Intern, Content Team • Wrote blog posts, landing pages, and website copy for clients and the company utilizing SEO tactics • Collaborated with content team on client website development, evaluation, and implementation • Managed intern WordPress website including content generation, social media accounts & site maintenance Creighton University Media Relations Department | Omaha, NE | January – May 2014 PR/Marketing Intern • Wrote press releases and media pitches • Updated Creighton website with press releases and news announcements • Wrote newsletters featuring articles on Creighton students, staff and alumni in the news • Managed CRM iHeartMedia (formerly Clear Channel Media) | Minneapolis, MN | May – August 2013 Promotions Intern, KDWB Radio • Helped foster the relationship between KDWB listeners and the station at various events • Acted as an administrative assistant to Promotions Assistant and radio personalities Education Creighton University| Omaha, NE | Bachelor of Arts in Journalism – Public Relations | Business Administration Minor John Felice Rome Center – Loyola University Chicago | Rome, Italy | Study Abroad Spring 2013 Leadership & Development Panhellenic Executive Council | Vice President of Programing & Scholarship | January – December 2014 Study Abroad Department | Peer Adviser | August 2014 – May 2015