Tips to Turn YourWebsite Into Your BestPerforming Sales ToolOctober 24, 2012
Our Speakers           Dan Shapero           Founder & MSP Marketing Expert           ClikCloud           Alex Brandt     ...
Agenda    • Introductions    • Our sponsor    • Our MSP web marketing expert – Dan Shapero      – Basics of best practices...
Complete the poll/survey and       you may win!
About Kaseya    • Enterprise-class IT systems      management for everybody    • Key Facts        – Founded 2000        – ...
Why MSPs Choose KaseyaA single Kaseya user can proactively manage 1,000s of automatedIT systems and network tasks in the s...
Which one of these “best practice”digital marketing techniques do youuse most often?A. I blog (at least twice a month)B. M...
Agenda•   Industry Insight (Bonus)•   Site Fundamentals•   SEO Best Practices•   Creating Compelling Content•   Getting Yo...
Industry Insight: Keys to Growth
Industry Insight: Time to Blog?
Industry Insight: Who Does Your SEO?
Industry Insight: Web Management
Industry Insight: PerformanceMeasurement
Site Fundamentals
Website Site Objectives                                     Educational     Support your Brand                            ...
Website Fundamentals    • Ensure Your Phone      Number is      Prominent      throughout your site    • Have a Strong, Ea...
On Page Search EngineOptimization (SEO)
Search Engine Optimization    • Content is      Key!      – Prominence      – Frequency      – Targeted Key        Words a...
Anatomy of a Search
Other Considerations• Header Tags• Alt Image Tags• Meta Tags  – Titles  – Description  – Keywords• Targeting  – Local  – D...
Creating Compelling Content andKeeping it Current with Blogs
Developing your message• Connect with Your Customer  – Peace of Mind  – Fixing IT Costs  – Avoiding Downtime• Describe Wha...
Productive Keyword Themes
Productive Keyword Themes
Productive Keyword Themes
Impact of Blogging     • Educates your visitor     • Keeps your site current     • Contributes to your       SEO     • RSS...
Getting Your Site to Convert
Email vs. Social Media?       Likelihood of Checking Daily:            Email vs Facebook?                  2X        Likel...
Drive Traffic with Opt-in Email• Leverage Blog Fees• Highlight Call to Action• Expect 30% Open Rates• Expect 5% CTRs
Optimized Landing Page• Support Your Call To  Action• Add a Human Element• Set Expectations• Keep Your Qualification  Form...
Measuring Results With WebsiteAnalytics
Why Track Performance?• Performance Tracking  Helps Eliminate Waste• Allows You to “Double  Down” on What Works• Rule of T...
What to Track    • Visitors & Page Views    • Navigation Paths    • Referral Sources      – By Search Engine      – By Key...
By the Numbers…Trends over TimeReferral SourceSearch Result: Blog
Snap Shot Trends==           ==ReferralsLatest Visitors==
Summary   • Understand your     Site Objective   • Build a Content     Rich Site with Your     Customer in Mind   • Drive ...
ClikCloud OverviewPay-as-you-go  Digital Marketing Service•   Custom Tailored Website•   Bi-Monthly Blog Content•   Monthl...
Next Steps     • Learn more about ClikCloud       www.clikcloud.com/kaseya     • Learn more about Kaseya for MSPs       ww...
MSP Marketing Update: Tips to Turn Your Website Into Your Best Performing Sales Tool
Upcoming SlideShare
Loading in …5
×

MSP Marketing Update: Tips to Turn Your Website Into Your Best Performing Sales Tool

929 views

Published on

During this 60 minute webinar, MSP marketing expert Dan Shapero of ClickCloud will show you how use your web site to bring new visitors to you, how to engage those visitors in meaningful ways, and how to convert web visitors into leads so that you can grow your MSP business. New MSP marketing tips you’ll learn: Basics of best practices in web site design Best practices to get found – by your ideal Prospects – using Search Engine Optimization (SEO) How to write engaging content that connects you to your customers Tips for improving lead conversion rates and how to use pay-per-click (PPC) ads & landing pages to help qualify leads Methods for using website analytics for easy ROI reporting and powerful win-loss analysis

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
929
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Mark does System Backup
  • MSP Marketing Update: Tips to Turn Your Website Into Your Best Performing Sales Tool

    1. 1. Tips to Turn YourWebsite Into Your BestPerforming Sales ToolOctober 24, 2012
    2. 2. Our Speakers Dan Shapero Founder & MSP Marketing Expert ClikCloud Alex Brandt Vice President Kaseya2
    3. 3. Agenda • Introductions • Our sponsor • Our MSP web marketing expert – Dan Shapero – Basics of best practices in web site design – Best practices to get found online – How to write engaging web content that connects you to your customers – Tips for improving web forms & lead conversion rates – Methods for using website analytics for easy ROI reporting and powerful win-loss analysis • Q&A3
    4. 4. Complete the poll/survey and you may win!
    5. 5. About Kaseya • Enterprise-class IT systems management for everybody • Key Facts – Founded 2000 – Privately held, no debt, no external capital requirements – 33 offices worldwide in 23 countries with 450+ employees • 12,000+ customers • Millions of assets managed – 6 patents issued for IT service delivery processes & remote IT management processes • 37 patents pending – Common Criteria (EAL2+) certified and FIPS 140-2 security compliant – ITIL v2 and v3 compatible5
    6. 6. Why MSPs Choose KaseyaA single Kaseya user can proactively manage 1,000s of automatedIT systems and network tasks in the same amount of timerequired by a team of technicians using other techniquesIt’s the industry’s only patented single-server-single-agentarchitecture; MSPs get enterprise-class capability that is easy touse and easy to affordWith 60+% of top MSPs worldwide using Kaseya, they get accessto the most robust community availableAnd with so many ISVs plugging in to Kaseya via a seamlessintegration process, they get an easy way to leverage theirexisting strategic technology partnerships
    7. 7. Which one of these “best practice”digital marketing techniques do youuse most often?A. I blog (at least twice a month)B. My site is SEO OptimizedC. I track my website performanceD. I use permission based email to market to customers and prospectsE. None of the above (I’m ready for help)
    8. 8. Agenda• Industry Insight (Bonus)• Site Fundamentals• SEO Best Practices• Creating Compelling Content• Getting Your Site to Convert• Analyzing Statistics and Metrics
    9. 9. Industry Insight: Keys to Growth
    10. 10. Industry Insight: Time to Blog?
    11. 11. Industry Insight: Who Does Your SEO?
    12. 12. Industry Insight: Web Management
    13. 13. Industry Insight: PerformanceMeasurement
    14. 14. Site Fundamentals
    15. 15. Website Site Objectives Educational Support your Brand Sales Leads Informational Operational
    16. 16. Website Fundamentals • Ensure Your Phone Number is Prominent throughout your site • Have a Strong, Easy to Find “Call to Action” • Include Keyword Rich Content • Add a Human Element
    17. 17. On Page Search EngineOptimization (SEO)
    18. 18. Search Engine Optimization • Content is Key! – Prominence – Frequency – Targeted Key Words and Phrases
    19. 19. Anatomy of a Search
    20. 20. Other Considerations• Header Tags• Alt Image Tags• Meta Tags – Titles – Description – Keywords• Targeting – Local – Don’t Forget Mobile
    21. 21. Creating Compelling Content andKeeping it Current with Blogs
    22. 22. Developing your message• Connect with Your Customer – Peace of Mind – Fixing IT Costs – Avoiding Downtime• Describe What You Do – O/S Security Patch – PC Repair and Proactive Maintenance – Remote Support – Backup
    23. 23. Productive Keyword Themes
    24. 24. Productive Keyword Themes
    25. 25. Productive Keyword Themes
    26. 26. Impact of Blogging • Educates your visitor • Keeps your site current • Contributes to your SEO • RSS Subscribers • Contributes to your newsletter • Contributes to your micro blogs26
    27. 27. Getting Your Site to Convert
    28. 28. Email vs. Social Media? Likelihood of Checking Daily: Email vs Facebook? 2X Likelihood of Purchasing: Email vs Facebook? 3X
    29. 29. Drive Traffic with Opt-in Email• Leverage Blog Fees• Highlight Call to Action• Expect 30% Open Rates• Expect 5% CTRs
    30. 30. Optimized Landing Page• Support Your Call To Action• Add a Human Element• Set Expectations• Keep Your Qualification Form “Above the Fold” 30
    31. 31. Measuring Results With WebsiteAnalytics
    32. 32. Why Track Performance?• Performance Tracking Helps Eliminate Waste• Allows You to “Double Down” on What Works• Rule of Thumb: 10X Return on Your Marketing Spend ROI
    33. 33. What to Track • Visitors & Page Views • Navigation Paths • Referral Sources – By Search Engine – By Keyword • Conversion Tracking • Visitor Data
    34. 34. By the Numbers…Trends over TimeReferral SourceSearch Result: Blog
    35. 35. Snap Shot Trends== ==ReferralsLatest Visitors==
    36. 36. Summary • Understand your Site Objective • Build a Content Rich Site with Your Customer in Mind • Drive Visitors with Email • Monitor and Analyze Results
    37. 37. ClikCloud OverviewPay-as-you-go Digital Marketing Service• Custom Tailored Website• Bi-Monthly Blog Content• Monthly Newsletter• Pay-per-click Ad Management• Hosting & Web Analytics IncludedAttendee Offer:Free Website Evaluation “As an MSP, it is awesome to haveEmail: info@ClikCloud.com an expert in the field looking at ourSubject:”website evaluation” pay-per-click conversions, SEO and all aspects of this key marketingFor More Info visit: component."ClikCloud.com/Kaseya Fernando Eizaguirre President, Seattle based ITMOX
    38. 38. Next Steps • Learn more about ClikCloud www.clikcloud.com/kaseya • Learn more about Kaseya for MSPs www.kaseya.com/msp • For a free live product demo Kaseya Foundation www.kaseya.com/mspdemo for MSPs Starting at $199/mo or • For a free trial $1,495/yr/Admin www.kaseya.com/trynow • To speak with us www.kaseya.com/contactme38 /KaseyaFan /company/kaseya @kaseyacorp community.kaseya.com

    ×