Lisa Graham is a marketing specialist with over 25 years of experience in event coordination, integrated marketing, social media strategy, and sales. She has exceptional skills in project management, research, and adapting to new technologies. Graham is currently working as a guest services coordinator at Levi's Stadium, where she ensures positive guest experiences. She is also an experienced volunteer at various pop culture conventions.

1. Lisa Graham
lisagraham@mac.com • 510.967.3393 • www.linkedin.com/in/4lisagraham
Marketing Specialist with exceptional skills in event and tradeshow coordination,
integrated marketing programs, mobility market sales and social media strategy execution.
"A zoom lens when it comes to details; a wide angle lens to see the big picture". That’s me in a nutshell.
The greatest benefit I bring to you is my resourcefulness and adaptability. You’ll get someone who views
problems as a challenge to learn something new. My passion and understanding of the marketing process
helps me use my existing skills as a springboard for learning new ones. My affinity for technology lets me
master new software, systems and processes in a short time.
Exceptional organization skills and attention to details make me ideally suited for deadline driven projects
and I am extremely comfortable working on multiple projects simultaneously. Whether I am working solo or
as part of a team I am a self-starter who knows how to get things done on time and on budget.
Marketing Skills
• Marketing project coordination
• Trade show and event coordination
• CRM systems and marketing database analysis and reporting
• Competitive and customer satisfaction research, data tabulation and analysis
• Ability to manage multiple projects, prioritize tasks and meet deadlines
Technology and Software Skills
• Social media programs using Facebook, Twitter, LinkedIn, Tumblr, WordPress, Google+
• Ability to easily learn and adapt to new software and technologies
• Web & graphics software: HTML, Dreamweaver, Photoshop, Quark, Illustrator
• CRM and Web content management: Salesforce.com, Plumtree/BEA/Oracle
• Productivity software: MS Word, Excel and PowerPoint, Database software
Professional Experience
Levi’s Stadium Guest Services Coordinator Apr 2016 – Present
Guest services representative for concerts, sporting events, trade shows, corporate meetings and receptions
• Access control for 49er home games, concerts and events: I check credentials to allow access to
premium areas; Specifically the Yahoo! Fantasy Football Lounge.
• Make people smile  I tell jokes, high five the kids, compliment their team spirit. I just try to make the visit
awesome.
Pop Culture Conventions Volunteer Staff Mar 2015 – Present
Silicon Valley Comic Con, Heroes & Villains Fan Fest, Creation Entertainment, San Diego Comic Con, Alien Con
• Provide line control for celebrity panels, control access for photo-ops and autograph tables, help guests
with schedules and directions.

2. Lisa Graham • lisagraham@mac.com • 510.967.3393
• Set-up and tear-down of signage, celebrity talent booths and registration areas.
• Registration and on-site support for evening wine mixers, concerts and after-hours events.
Apple Reunion Committee Event Coordinator Jan 2014 – May 2014
Privately sponsored event for Apple alumni held every 5 years
• Created and managed all social media marketing for a 600+ person event.
• Set-up and maintained Eventbrite registration site.
• On-site set-up, catering coordination and oversight for on-site registration and badge distribution.
AT&T Mobility Retail Sales Consultant Dec 2008 – July 2013
Working in a sales environment gave me new insights into how marketing drives the consumer buying process and increased my
knowledge of consumer social media usage in the mobility market.
• Maintained Small Business Specialist status by consistently bringing in new business customers.
• Ranked #1 in overall customer satisfaction by my customers three years in a row.

3. Sendmail, Inc. Marketing CRM Specialist 2007 – 2008
• Performed data cleansing and conversion of existing NetSuite corporate database into SalesForce.com.
• Used newly merged data to provide accurate sales lead reports to regional sales offices.
Intuit, Inc. Marketing Coordinator 2006 – 2007
Supported 5 managers in the QuickBooks Accountant Relations Group.
• Managed curriculum inventory, print production and shipping for CPA accountant training events.
• Supported and fulfilled requests for a nationwide network of Small Business Development Centers.
• Conducted research and generated reports on program brand and identity consistency.
• Managed production of end user collateral for the accountant ProAdvisor program.
Hyperion Solutions Web Content Specialist 2003-2004
• Web site content and layout upgrades for Hyperion's web site using web content management software.
• Site required all pages and downloadable documents to be updated with new logo and branding content.
Graham Marketing Group Web Survey Guru 2001-2003
Executed on-line customer satisfaction surveys to determine client’s effectiveness at high-tech industry events.
• Effectively transitioned company from email to web based surveys to increase our profit margin by
eliminating errors and duplicate entries and reducing turnaround time for clients.
• Clients included PalmSource, SAP, eBay, Brio Software and IDG Executive Forums.
• Create invite emails and manage email lists and response rates.
• Use survey data to analyze responses and create pivot tables and summary of findings and provided
recommendations for management.
Fuel, Inc. Web Marketing Project Specialist 1999-2001
Fuel, Inc. merged with Graham Marketing Group and transitioned to more web focused marketing projects.
• Web site production work for Microsoft’s Ultimate TV retail-education and creative assets web sites.
• Produced all product and FAQ pages using Dreamweaver and image editing and re-sizing in Photoshop.
• Responsible for continuity review assuring all pages had correct images, working links and legal
verbiage.
Graham Marketing Group Marketing Project Coordinator 1991-1999
Started at Graham Marketing in an office support role, promoted to marketing assistant and then project specialist for all trade
show coordination, competitive web research and on-line survey implementation.
• Provided project management support for clients including Palm, Cisco Systems, Packeteer, Inc., IDG
Executive Forums, Apple and many others.
• Coordinated events and trade shows, including pre-show planning, event marketing and on-site
management.
• Conducted web research and analysis for marketing audits and competitive assessments.
Education

4. Lisa Graham • lisagraham@mac.com • 510.967.3393
California State University, Hayward, CA
Web Authoring Certificate Program
Multimedia Certificate Program
Ohlone College, Fremont, CA
Radio & Television Communications
Liberal Arts Associates degree