Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.

1. Persona Development

2. Enabling digital initiatives via
purposeful inception, management, adoption and consumption
of content, information and apps
Marketing enablementBusiness transformation Software engineering and Product
development
Purpose. Strategy. Implementation. Adoption Envision and Plan. Develop. Stabilize and Support
Content and Digital Marketing Services. Digital Analytics.
Event Marketing. Community building
Our Services
Understand. Develop. Communicate

3. Initiatives to meet your goals
Customer Experiences Business Productivity Marketing Effectiveness Technology-led Innovation
Enterprise Project
Management
Office 365 &
SharePoint
Mobile, devices &
cloud
Applications
development
Technology business
consulting
Web & Digital
Our Competencies
Rich Media
Digital Commerce
Web Presence
Mobile First
and Multichannel
People Analytics
Enterprise Apps
Interactive Intranets
Project and Work
Collaboration
Marketing Strategy and
Execution
Digital and Social Marketing
Content Development
Web Presence
IT Governance and
Enterprise Roadmap
Internet of Things
Software Product
Engineering
Technology Adoption
Projects/Programs/
ManagedServices

4. Why persona is important?
• Personas are fictional, generalized characters that
encompass various needs, goals, and observed
behavior patterns among your real and potential
customers. They help you:
• Drive marketing and sales strategies.
• Identify opportunities and product gaps to drive strategy.
• Develop a common language about different buying roles
(decision maker, buyer, influencer, recommender, end user)

5. Characteristics of effective personas:
Here are the most critical characteristics for any
persona effort:
• Role
• Segment
• Education
• Certifications / Specialties
• Mission
• Scenario
• Tasks & Responsibilities
• Needs and Pain Points
• Habits and Practices (Challenges)
• Communication Style / Channels
• Goals and KPIs

6. Persona Development
Our simple yet agile approach
• Understand product/services offerings.
• Understand objectives of persona development.
• Create user segments and roles for research (work in progress persona).
• Research on personas, which include:
• Secondary research – web search, analyst reports, whitepapers,
research studies, research communities and user groups
• Surveys
• Create persona based on the segments and research consolidation.
• Identify persona characteristics that include role, age, education, skills, among others.
• Identify decision competence and communication channels for each persona.
• Recommended positioning and marketing framework mapped to each persona.

7. Audience amplification
To influence independent and third-party
communities, and develop recommendations for
unengaged members/communities, use the right
message and engagement model to:
• Improve perception
• Build new relationships
• Build and promote presence in targeted
communities

8. Our audience amplification approach
Identify persona aspirations
• About their career (Help me)
• About their company (Help my company)
Identify communities in which they are engaged – offline/online
• User groups/blogs
• Social media groups/communities
• Events/roadshows/conferences
Analyze which communities are favorable/neutral/unfavorable
• Create Community SWOT analysis
• Create reach, influence, & alignment map – ranking, rating and creating reach map for each community and event
• Engagement recommendations
• Specific tactics by community & event
• Individual community analysis (for selected communities) – customer owned/ aligned/independent/competitive
Engagement model and messaging – how to reach individually or as a group and through what mediums
Suggest relevant marketing/sales/training collaterals for each persona (Build BOM)

9. The Advaiya difference
Partnerships – Investment in building partnerships with leading
technology firms to enable strategic value for clients via relevant
relationships, knowledge, and expertise
Flexibility – Unique model that allows us to work with clients as a
vendor, valued partner, and a trusted advisor
Cost effective scaling - Competitive pricing along with the proven
ability to provide capacity and scale, and adapt to the needs of our
customers
Purpose led – Understanding our customer’s business purposes and
goals, and providing relevant services to meet those desired outcomes
Extensive experience - Proven track record for relevant solutions
enablement and services IP creation
Technology expertise – Expertise in working on leading edge
technologies and unique learning model to quickly gain context
Design – Intrinsic to our all deliverables with focus on usability and
esthetics, such that our work products appeal to customers
Process maturity – Our mature processes ensures providing visibility
and control, effective and timely execution, and high quality delivered
LOCATIONS
REDMOND (US), UDAIPUR
AND DUBAI
3 PROJECTS
COMPLETED1,200+ADVAIYA
IS FOUNDED2005 YEARS
OF ENTERPRISE IT,
CONSULTING AND
MARKETING EXPERIENCE
10+CLIENTS
45+

10. What our clients say…
“This is the best POC we had ever received…It will be heavily
promoted through different Microsoft channels (internal and
external) and it is expected to be a major deliverable for the SC
team and a showcase for other MS groups.” – Leslie Kitz,
Microsoft
“Advaiya is a top-notch company in terms of creativity, delivery,
and connection to their customers.”
– Dillon Bianchi, President, Uptown Treehouse, Inc.
“I just saw the presentation – it was phenomenal – truly, excellent
work within an extremely short time frame.”
– VMware
“I recommended Advaiya to do this work, as I
have been very pleased with our relationship for
many years”
– Ira Brown, CEO - Project widgets Inc.
“Advaiya is rare in its combination of superb creative
and visual services with deep technical know-how; An
A+ in my book”
– Erick Watson, CPO - Moodwire
More Testimonials
“Advaiya has been a great partner. They provided
excellent design and implementation of two different
websites on a short timeline, delivering what we
needed on time and on budget. They have been very
responsive to all our needs.”
– Howard Zeprun, CAO, Trident Capital

11. Select clientele

12. ADVAIYA SOLUTIONS, INC.
17303 NE 39th Ct.,
Redmond, WA 98052
Phone : +1 (425) 256 3123
Fax : +1 (425) 256 3123
ADVAIYA SOLUTIONS PVT LTD
G14-17, IT Park, MIA Extension
Udaipur, India 313002
Phone : +91 (294) 305 1100
Fax : +91 (294) 305 1300
Contact Us
connect@advaiya.com
www.advaiya.com/blog
www.advaiya.com