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What is Persona development and how to create effective user persona?


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Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.

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What is Persona development and how to create effective user persona?

  1. 1. Persona Development
  2. 2. Enabling digital initiatives via purposeful inception, management, adoption and consumption of content, information and apps Marketing enablementBusiness transformation Software engineering and Product development Purpose. Strategy. Implementation. Adoption Envision and Plan. Develop. Stabilize and Support Content and Digital Marketing Services. Digital Analytics. Event Marketing. Community building Our Services Understand. Develop. Communicate
  3. 3. Initiatives to meet your goals Customer Experiences Business Productivity Marketing Effectiveness Technology-led Innovation Enterprise Project Management Office 365 & SharePoint Mobile, devices & cloud Applications development Technology business consulting Web & Digital Our Competencies Rich Media Digital Commerce Web Presence Mobile First and Multichannel People Analytics Enterprise Apps Interactive Intranets Project and Work Collaboration Marketing Strategy and Execution Digital and Social Marketing Content Development Web Presence IT Governance and Enterprise Roadmap Internet of Things Software Product Engineering Technology Adoption Projects/Programs/ ManagedServices
  4. 4. Why persona is important? • Personas are fictional, generalized characters that encompass various needs, goals, and observed behavior patterns among your real and potential customers. They help you: • Drive marketing and sales strategies. • Identify opportunities and product gaps to drive strategy. • Develop a common language about different buying roles (decision maker, buyer, influencer, recommender, end user)
  5. 5. Characteristics of effective personas: Here are the most critical characteristics for any persona effort: • Role • Segment • Education • Certifications / Specialties • Mission • Scenario • Tasks & Responsibilities • Needs and Pain Points • Habits and Practices (Challenges) • Communication Style / Channels • Goals and KPIs
  6. 6. Persona Development Our simple yet agile approach • Understand product/services offerings. • Understand objectives of persona development. • Create user segments and roles for research (work in progress persona). • Research on personas, which include: • Secondary research – web search, analyst reports, whitepapers, research studies, research communities and user groups • Surveys • Create persona based on the segments and research consolidation. • Identify persona characteristics that include role, age, education, skills, among others. • Identify decision competence and communication channels for each persona. • Recommended positioning and marketing framework mapped to each persona.
  7. 7. Audience amplification To influence independent and third-party communities, and develop recommendations for unengaged members/communities, use the right message and engagement model to: • Improve perception • Build new relationships • Build and promote presence in targeted communities
  8. 8. Our audience amplification approach Identify persona aspirations • About their career (Help me) • About their company (Help my company) Identify communities in which they are engaged – offline/online • User groups/blogs • Social media groups/communities • Events/roadshows/conferences Analyze which communities are favorable/neutral/unfavorable • Create Community SWOT analysis • Create reach, influence, & alignment map – ranking, rating and creating reach map for each community and event • Engagement recommendations • Specific tactics by community & event • Individual community analysis (for selected communities) – customer owned/ aligned/independent/competitive Engagement model and messaging – how to reach individually or as a group and through what mediums Suggest relevant marketing/sales/training collaterals for each persona (Build BOM)
  9. 9. The Advaiya difference Partnerships – Investment in building partnerships with leading technology firms to enable strategic value for clients via relevant relationships, knowledge, and expertise Flexibility – Unique model that allows us to work with clients as a vendor, valued partner, and a trusted advisor Cost effective scaling - Competitive pricing along with the proven ability to provide capacity and scale, and adapt to the needs of our customers Purpose led – Understanding our customer’s business purposes and goals, and providing relevant services to meet those desired outcomes Extensive experience - Proven track record for relevant solutions enablement and services IP creation Technology expertise – Expertise in working on leading edge technologies and unique learning model to quickly gain context Design – Intrinsic to our all deliverables with focus on usability and esthetics, such that our work products appeal to customers Process maturity – Our mature processes ensures providing visibility and control, effective and timely execution, and high quality delivered LOCATIONS REDMOND (US), UDAIPUR AND DUBAI 3 PROJECTS COMPLETED1,200+ADVAIYA IS FOUNDED2005 YEARS OF ENTERPRISE IT, CONSULTING AND MARKETING EXPERIENCE 10+CLIENTS 45+
  10. 10. What our clients say… “This is the best POC we had ever received…It will be heavily promoted through different Microsoft channels (internal and external) and it is expected to be a major deliverable for the SC team and a showcase for other MS groups.” – Leslie Kitz, Microsoft “Advaiya is a top-notch company in terms of creativity, delivery, and connection to their customers.” – Dillon Bianchi, President, Uptown Treehouse, Inc. “I just saw the presentation – it was phenomenal – truly, excellent work within an extremely short time frame.” – VMware “I recommended Advaiya to do this work, as I have been very pleased with our relationship for many years” – Ira Brown, CEO - Project widgets Inc. “Advaiya is rare in its combination of superb creative and visual services with deep technical know-how; An A+ in my book” – Erick Watson, CPO - Moodwire More Testimonials “Advaiya has been a great partner. They provided excellent design and implementation of two different websites on a short timeline, delivering what we needed on time and on budget. They have been very responsive to all our needs.” – Howard Zeprun, CAO, Trident Capital
  11. 11. Select clientele
  12. 12. ADVAIYA SOLUTIONS, INC. 17303 NE 39th Ct., Redmond, WA 98052 Phone : +1 (425) 256 3123 Fax : +1 (425) 256 3123 ADVAIYA SOLUTIONS PVT LTD G14-17, IT Park, MIA Extension Udaipur, India 313002 Phone : +91 (294) 305 1100 Fax : +91 (294) 305 1300 Contact Us