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B2b recruitment practices in finland

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Results of survey detailing recruitment practices of Finnish b2b companies.

Published in: Business, Career
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B2b recruitment practices in finland

  1. 1. B2b recruitmentpractices in FinlandSurvey, May – June 2011<br />
  2. 2. How the surveywasdone<br />Objective<br />To map out recruitmentpractices and problemspots in Finnish b2b companies<br />Method<br />Internet survey to b2b decisionmakers, invitationsby e-mail and through social media channels<br />Respondents<br />N=62<br />Small and medium sizedcompanies (84 % with lessthan 100 employees)<br />Top management (81 %)<br />B2b companies, 54 % from the ICT industry<br />
  3. 3. Currentstate of recruitment<br />
  4. 4. Mostpopularrecruitmentchannels<br />
  5. 5. Effectiveness of recruitmentchannels<br />77 % of Twitterusersrateditfairlyorveryineffective.<br />
  6. 6. Twoabove the rest<br />
  7. 7. LinkedIn is king of recruitment in social media<br />
  8. 8. In SMEsmanagingdirectorhandlesrecruitment<br />
  9. 9. Steadygrowthcontinues<br />Pastyear<br />Average 12 recruitments, median 6<br />48 % of respondentsrecruited 1 – 5 people<br />90 % recruited no morethan 20 people<br />7 % didnotrecruit at all<br />37 % recruited at least 1o people<br />Nextyear<br />Average 14 recruitments, median 5<br />58 % looking to recruit 1 – 5 people<br />87 % looking to recruit no morethan 20 people<br />2 % willnotrecruit at all<br />31 % looking to recruit at least 10 people<br />
  10. 10. Key successfactors<br />
  11. 11. Growthbringspressure<br />
  12. 12. Averagerecruitmentprocess<br />Costslessthan 1000 eur (49 %)<br />Lasts 1 – 2 months (55 %)<br />Overallschoolgrade 8- (satisfactory, scale 4 – 10)<br />
  13. 13. Wild ideas: howI’dlike to recruit<br />Video presentations<br />Personal meetings, invitation to come to the office for a cuppa<br />Company success, talentedemployees and positiveatmosphere – ”building a companythatdeservesgoodemployees”<br />Give as manypeople as possible the opportunity to comework for us for a trial period<br />
  14. 14. Want to hearmore?<br />Frank Communications<br />p. +358 9 4241 3377<br />frank@frankcommunications.fi<br />http://frankcommunications.fi<br />http://twitter.com/frankcomms<br />

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