10 Social Media Benefits
for Business
facebook.com/zipipop linkedin.com/company/zipipop
23.10.2012 — Richard von Kaufmann
What is social media?
Sharing, discussing, and interacting with content in social networks.
Here are 10 of many
social media benefits
1) Improve brand visibility
Social media channels are marketing channels.
Entertaining, useful and relevant content can be...
2) Improve customer support
Social media provides new ways to engage with customers.
Go to where your customers already ar...
Valio’s customer support
Valio gains direct and valuable customer
feedback in its Facebook Pages.
3) Avoid Dell Hell
Negative discussions can quickly escalate
out of control.
Being responsive in social media to
criticism...
4) Influence the conversation
Organizations no longer have complete
control of the message.
Open conversations are going i...
Find out about each other.
Form teams, communities or informal
groups.
Work together on the same work
objects.
Discuss and...
OSKE’s outcome statements:
• Greater information sharing and
awareness building
• Cluster board meetings are far
more prod...
Learn from others' expertise.
Facilitating social interaction by helping
people to strengthen personal relationships,
deve...
Cost of Missed Opportunities
ROI is important, but it is also important to ask:
What is the cost of not doing it?
7) Impro...
Quick ROI
• Fast
• Simple
• Convenient
• Collaborative
• Customer friendly
• Much cheaper than
telephone-based
support
Web...
More than ever companies need a compelling story to
stand out from the crowd.
Innocent’s clear and likable
story allowed t...
Tikkurila had over 70,000
views in just 2 days for this
150 year celebration video
staring its staff
9) Enhance recruitmen...
Intel set up a Social Media Center of Excellence
and has enabled them to better connect local &
global information.
It has...
Let me introduce
you to Zipipop
We solve business problems by combining
communications and social media expertise. We help
companies collaborated more eff...
Main
Activities
strategy &
training
workshops
business
needcustomer
engagement &
support
strategy
development
social media...
Some of our clients
Why customers choose us…
Zipipop Freud has the complete
overview
• Leading the way in Finnish social media for
over since 2007
• Have overseen soci...
What people say about us
“In the niras.fi network we have a lively
communication going on and Yammer has
become a steady p...
Thanks!
Address:
Iso Roobertinkatu 39
00120 Helsinki
Finland
Email:
richard@zipipop.com
Telephone:
+358 45 11 222 73
faceb...
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Zipipop 10 Social Media Benefits for Business

  1. 1. 10 Social Media Benefits for Business facebook.com/zipipop linkedin.com/company/zipipop 23.10.2012 — Richard von Kaufmann
  2. 2. What is social media? Sharing, discussing, and interacting with content in social networks.
  3. 3. Here are 10 of many social media benefits
  4. 4. 1) Improve brand visibility Social media channels are marketing channels. Entertaining, useful and relevant content can be shared virally. An old American insurance company has over 338,000 Facebook fans
  5. 5. 2) Improve customer support Social media provides new ways to engage with customers. Go to where your customers already are in social media. Best Buy empowered 100s of employees to provide direct customer support via Twitter Dell has a social media listening command centre
  6. 6. Valio’s customer support Valio gains direct and valuable customer feedback in its Facebook Pages.
  7. 7. 3) Avoid Dell Hell Negative discussions can quickly escalate out of control. Being responsive in social media to criticism can help rebuild and often reinforce relationships. In 2005 Dell was one of the first to get their fingers burnt by a high profile blogger recording a bad customer service call.
  8. 8. 4) Influence the conversation Organizations no longer have complete control of the message. Open conversations are going in social media. By using social media monitoring organizations can respond quickly and guide the conversations in their favour. http://www.hudsonhorizons.com/pub/images/
  9. 9. Find out about each other. Form teams, communities or informal groups. Work together on the same work objects. Discuss and comment on work. Zipipop designed and deployed a social media-based collaboration environment of TEM’s OSKE community Gartner, October 2009 5) Improve collaboration
  10. 10. OSKE’s outcome statements: • Greater information sharing and awareness building • Cluster board meetings are far more productive and innovative as they can be prepared with online communicating in Yammer and Google documents. • Face-to-face meetings among community members have been reduced significantly; this means savings in time, money and natural resources. • The governance of the community is much more easier than before; OSKE Secretariat can contact over 200 people without any heavy email sending, etc. • Clusters and project participants have been able to easily adapt the platform for their individual projects.
  11. 11. Learn from others' expertise. Facilitating social interaction by helping people to strengthen personal relationships, develop trust and accelerate business processes. Accessing relevant knowledge and expertise that can be used to formulate a plan of action when decisions need to be made. Zipipop helped Valio develop a customer community platform to get better insights into customer needs and wants Gartner, October 2009 6) Improve learning & innovation
  12. 12. Cost of Missed Opportunities ROI is important, but it is also important to ask: What is the cost of not doing it? 7) Improve competitiveness
  13. 13. Quick ROI • Fast • Simple • Convenient • Collaborative • Customer friendly • Much cheaper than telephone-based support Web-based chat:
  14. 14. More than ever companies need a compelling story to stand out from the crowd. Innocent’s clear and likable story allowed them to grow rapidly and be bought by Coke. 8) Improve your story telling •Why you are remarkable •What you stand for •Who you are •What are your goals •What you are doing
  15. 15. Tikkurila had over 70,000 views in just 2 days for this 150 year celebration video staring its staff 9) Enhance recruitment strategy Potential employees research your company in social media: LinkedIn, Facebook, YouTube, etc. They will make judgements about your company values, and how nice it would be to work there.
  16. 16. Intel set up a Social Media Center of Excellence and has enabled them to better connect local & global information. It has an active presence in Twitter, YouTube and LinkedIn. And many internal collaboration spaces, e.g.: Intelpedia (internal wikipedia), internal blogs, internal micro blogging tools, and an internal social network. 10) Improve your business strategy The social media strategy should only be created to support the overall business strategy. Social media can be a catalyst to break down silos and encourage an improved flow of information cross an organization.
  17. 17. Let me introduce you to Zipipop
  18. 18. We solve business problems by combining communications and social media expertise. We help companies collaborated more efficiently with social tools, and to communicate with the public faster using new working models. Zipipop Freud — combing social media and communications more loyal clients better customer support and engagement improved business communication/collaboration better employee motivation and recruitment
  19. 19. Main Activities strategy & training workshops business needcustomer engagement & support strategy development social media team & handling processes internal collaboration workshops & rollout supervision industry & competitor benchmarking
  20. 20. Some of our clients
  21. 21. Why customers choose us…
  22. 22. Zipipop Freud has the complete overview • Leading the way in Finnish social media for over since 2007 • Have overseen social media projects touching upon on all areas of business. • Unique overview of how social media can be integrated across departments to improve both customer facing and internal/partner collaboration processes. • Highly-developed industry and competitor social media benchmarking processes. • Provide clients with a clear understanding of their company's current position regarding social media and how to move forward. • Customized social media strategy workshops that show clients how to best to use precious resources to further maximize business benefits. • Help management harness social media as catalyst to improve collaboration between internal departments.
  23. 23. What people say about us “In the niras.fi network we have a lively communication going on and Yammer has become a steady part of our working habits. Your help has been instrumental in setting up Niras social media communication.” — Klaus Talvela (Deputy Managing Director) “The social media policies introduced by Zipipop have already improved our communication and collaboration processes. Although many of the participants had no previous experience using social media, Zipipop’s training has enabled them to fully engage with the new technologies.” — Riikka Pelikka (OSKE, Head of Communications) “Zipipop has been involved in helping TDC on a fascinating journey into the social media world. We have received valuable guidance that has speeded up the process considerably and has helped us to stay on the right path.” — Esa Parjanen (TDC Finland, CEO) “We really enjoy working with Zipipop and we appreciate their professionalism combined with the high-level of creativity and true passion for social media.” — Maria Soini (Borenius & Kemppinen, Marketing Director) “You have done an amazing job with us. I must say that this is something that we definitely had to do at this stage, and later might have been too late.” — Meri Kupiainen (Zokem Marketing Director & Co-founder)
  24. 24. Thanks! Address: Iso Roobertinkatu 39 00120 Helsinki Finland Email: richard@zipipop.com Telephone: +358 45 11 222 73 facebook.com/zipipop linkedin.com/company/zipipop slideshare.net/zipipop sosiaalinenmedia.com

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