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Filament - Power your Internal Communications


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We are a firm offering services in the space of internal communication and workplace branding. Learn more about us by visiting or viewing the presentation.

Published in: Design, Business, Technology
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Filament - Power your Internal Communications

  1. 1. Power Your Internal Communication
  2. 2. 2 • About Us • Our Happy Clientele • Communication Frameworks • Illustrative Credentials • Annexure – Moulding the Employer Brand across all Stages Overview
  3. 3. 3 About us Helping you convey your brand promise to your employee across all touch points at work. Path-breaking ideas and vast experience in the corporate communications and employee branding space. A team that can seamlessly integrate great ideas through print, web, video and beyond. A core team with HR and Design experience to create stunning communication.
  4. 4. 4 Our Happy Clientele
  5. 5. 5 Why Choose Us? Consideration of Factors Filament Corp Communication / Marketing Traditional Ad Agency Understanding of Employer Branding Dynamics ✔ ✔ ✔ Priority of Service ✔ - ✔ Experience in Employee/Internal Communication ✔ ✔ - Support in HR Process Design ✔ - - Understanding of Industry Best Practices ✔ - -
  6. 6. So how do we go about it? Communication Frameworks
  7. 7. 7 Develop communication strategy based on stage of employee experience • The employee experiences the brand value proposition at various stages of his work life • The brand offering at each stage should be measured to define an wholesome brand experience Notice Consider Apply Join Work Leave Remember Brand Awareness and Introduction Brand Experience Understand purpose Brand Sustenance and Propagation
  8. 8. 8 Assess brand reach Effective brand communication frameworks Experience Understand Believe Do Source : Brand from the Inside by Libby Sartain & Mark Schumann Opportunities to experience the brand promise (entertaining, stimulating and motivating the employee in a multisensory way) Understanding of the reasons behind the value proposition and why it is important Repeated experiences, statistics and testimonials build belief to compliment the understanding Ensuring necessary support to live and deliver the brand value proposition and become Evangelists! 8
  9. 9. 9 1st week (Experience) New compressed work week policy to be announced. Experience to be stimulated through Senior Leadership videos or Demonstrative videos. Message from top management (Video / Event backed by Posters) 4th Week (Understand) Is the buzz created? Is the system being implemented? Are employees taking it seriously? Show the audience the importance of the initiative Reminders (Viral animated videos, Posters) 12th Week (Believe) Advertise statistics / live stories increasing the belief of the employees in the initiative Poster, online portals, newsletters with statistical data …. (Do) Continuous survey to access success of initiative Dipstick surveys, Focus Group Discussions Structure a plan
  10. 10. 10 Communication Checkpoints • Your employee experiences your brand through multiple touchpoints in his/her work-life • Your Communication architecture should serve to reinforce your core value proposition at each touchpoint Pre-Joining Joining Business People Policies and Processes Employee Engagement Compensation and Benefits Learning and Development Rewards and Recognition Performance Management Exit Alumni
  11. 11. Illustrative Credentials
  12. 12. 12 Performance Appraisal For this campaign, the onus was on taking a constructive approach to ‘build’ the employees’ future at our client rather than scrutinize their past performance. We took up the challenge and fused their thoughts with our interpretation. The result is in front of you!
  13. 13. 13 Learning and Development Back to Basics! The motive of this campaign for our client was to promote ‘learning’ through visuals that complimented the simplicity of the actual learning process. The focus was on reaching out to the employees at all levels and invite them to take part in the process. The ‘classroom’ concept did the trick.
  14. 14. 14 The main focus for this campaign was to promote the idea of ‘my learning’ among the employees. The visuals needed to be as simple as possible so that all the employees would relate to the it. The idea was to let the employees know that all relevant information was readily available and easily accessible to all. The warm hues added that extra feel to a rather successful campaign.. Learning and Development
  15. 15. 15 Rewards and Recognition This campaign marked the launch of the recognition portal for our client. It was important to communicate that quality work and dedication would be rewarded. Pure elegance was the genius behind the visuals.
  16. 16. 16 Introduction of Policies Our Client had to introduce its new travel partner, Thomas Cook to the employees by a grand opening. Here are the series of teasers that went before the launch.
  17. 17. 17 Engagement Surveys A comprehensive approach addressing every phase of the Effective brand communication framework. Structured and specific communication targeting different employee groups ensured great reach and acceptance amongst the audience. The result was outstanding participation and great results!
  18. 18. 18 Corporate Wellness This particular campaign posed a number of challenges. Our client’s earnest attempt to provide a well-rounded work-life to it’s employees needed to be communicated effectively. The focus was on showing that the client cared for its employees genuinely, and that life at our client wasn’t all about work. . Arrangements for better ‘de-stressing’ had been made.
  19. 19. 19 A number of new policies were drafted to make our client a good place to work for all, especially female employees. We complied all the relevant details from this campaign. A presentable newsletter meant to be sent to the global team, was our end product.
  20. 20. 20 Create memorable campaigns on campus to get the best talent. Shock and awe your prospective employees with meaningful yet inspiring campaigns to make them flock to a great employer!
  21. 21. 21 Training Kits Our program kits are carefully crafted to meet the client’s requirements. We try to come up with practical yet innovative designs to compliment the image of the company!
  22. 22. Offline Campaigns For this program, Filament devised an offline campaign to create a buzz and spread awareness. The campaign involved the employees interacting with a live cutout of Rahul, the campaign mascot to learn more about the program. For an audience of engineers, this was an instant success!
  23. 23. Offline Campaigns Our client celebrated a Week of Service by creating an offline campaign called Make a Wish. Idea was to place a Wish Tree to enable the under privileged kids to reach out the employees and find some help. It was a major success across the company and further implemented in the Gurgaon office as well.
  24. 24. 24 E-Learning E-Learning promises employees learning at the click of a button, anytime, anywhere at their convenience. We supercharged the program with a storyline to keep the audience hooked while ensuring maximum learning in the form of quick quizzes.
  25. 25. 25 Employee Engagement • Great Place to Work Campaign For this campaign, we had to take a neutral approach to get the employees to take part in the survey. The work style and the communication pattern was the unique elements of Intuit. The result is in front of you!
  26. 26. 26 Employee Engagement The focus was to celebrate the spirit of diversity. This day was but a small way of expressing our client’s appreciation to all its women employees.
  27. 27. Annexure Reinforcing your Core Value Proposition
  28. 28. 28 Pre-Joining • Company Champion: HR Recruitment, Managers, Leadership • Key Message – We are a great place to work – We hire only the best talent – I work with cutting edge technology and industry best practices – I am continuously learning and have a fast growing career – I will earn the best-in-industry compensation for my skills • Filament Recommends… – Identification of the Employee Value Proposition (EVP) – Recruitment Ads aligned to the EVP – Campus Sponsorship / Campaigns – EVP Alignment of Recruitment Collaterals (Application Forms, Selection Process Collaterals, Career Website) – Facebook Campaign to increase subscriber base
  29. 29. 29 Joining • Internal Customer: HR Business Partners, Managers • Key Message – I am proud to have a joined a great workplace – I feel really welcomed here – The Company ensures that I am comfortable in my new role – I understand the business and can’t wait to start work • Filament Recommends… – EVP Branded handholding communication to increase Joining/Offer ratio – Induction Memorablia (Kits, T-Shirts etc) – E-Induction Decks helping the employee to discover the company for themselves – Employee Handbook – Onboarding Mailer Series (Gradual introduction to company Culture - Employee groups, systems, parlance and so on.)
  30. 30. 30 Business • Internal Customer: Leadership, HR • Key Message – The company is growing at a tremendous pace – My Company employs cutting edge technology in its products – My Company is an industry leader in workplace practices – My Company is a great place to work • Filament Recommends… – Business Newsletters (Footprints, In Conversation, etc) – Regular CEO Intranet Videocast – View from the Top – fortnightly publication of pertinent questions asked to the CEO – Intranet activation
  31. 31. 31 People • Company Champion: HR • Key Message – I work with the best minds in the industry – My colleagues are fun and share some of my passions – My Manager is fair-minded and recognizes my contribution to the team – My team supports and encourages me in executing my duties – The Company is led by an outstanding leadership team • Filament Recommends – The Company Digital Brand Library – Community Email Templates along with identification of Employee -Journalists – Signature Picture Badges (to be used in mails) – Branded Standees for each employee community – Diversity Campaigns – Employee Referral Programs – ‘Know your Leader / Colleague’ mailer series – Get up close and personal with your leaders
  32. 32. 32 Policies, Processes and Environment • Company Champion: HR, Admin Team • Key Message – Company provides a workplace that encourages me to deliver my best at work – Work policies at the Company ensure that I have great work life balance – The administrative processes at the Company ensure that I am highly effective during work hours • Filament Recommends… – Detailed Policy Manual outlining guidelines at work – Environment Branding (Lifts, Cycle Stands, Cafetaria – Calorie Chart, GPTW, Culture stories) – Employee Wellness Campaigns – E-learning programs on Policies – Screensaver campaigns for best practices (Save Water, Cycle to Work etc) – Green campaigns – Women Friendly Policy Roadshows
  33. 33. 33 Employee Engagement • Company Champion: Engagement Cell, Community SPOCs, • Key Message – I love working for my Company – I am constantly engaged and enjoy working at my Company – My Company takes extra care to ensure that all my needs at work are met • Filament Recommends… – Structured Engagement Survey Communication – Greetings on Festivals/Achievements – Communication of Everyday Birthdays – Birthday Bums, Mailers – CSR Initiatives and Invites – Social updates from Employee Communities through Communication Templates
  34. 34. 34 Compensation & Benefits • Company Champion: C&B Team • Key Message – My Company is a fair paymaster and remunerates me with the best compensation in the industry – The benefits provided by my Company takes care of needs outside work – My Company takes care of my life outside work • Filament Support – Compensation Reference Kits – Benefits Ready Reckoner
  35. 35. 35 Learning & Development • Company Champion: L&D Department • Key Message – My Company is a great place to learn and grow my skills – I interact with the best minds in the industry at work – I choose the direction for my career and the learning platform at My Company helps me bring it to reality – I choose what, when and how to learn my topics of interest – My Company goes the extra mile to ensure that my learning is not hampered in any way • Filament Support – L&D Guides – Training Program Invites – L&D Calendar – Training Kits
  36. 36. 36 Rewards & Recognition • Company Champion: HR • Key Message – My Company is a fair and transparent company – My Company rightly rewards top performance – The Recognition at Intuit spurs me to perform better and achieve even higher goals • Filament Support – Thank You Boards – “Cheers, Vijay” branded post-its, to be used by Vijay for handwritten personal recognition – Event Branding
  37. 37. 37 Performance Management and Career • Internal Customer: L&D/OD, HR • Key Message – My performance targets ensure that I grow and develop in my role at my Company – My Company listens to my career needs and ensures that I am provided all support to perform at my best. – My Company recognizes great performers and ensures that they receive the recognition and growth in their careers • Filament Support – Performance Management Reckoner – PMS Communication Campaign
  38. 38. 38 Exit • Internal Customer: HR Business Partners, Managers • Key Message – My Company has given me great memories – I have had a great time working here. – I am proud to be an alumni of the company – I have contributed to the success of the company and my company values it • Filament Support – EVP Aligned - Final Settlement Communication – Thank You Kits and Memorablia – Great Last Day Experiences – Company Mailer with brief Summary of Achievement( For 2 years and over)
  39. 39. 39 Alumni • Company Champion: HR, Managers • Key Message – I would love to keep in touch with my ex- colleagues – I am proud to have been part of my company’s culture and growth story – My Company values my experience and competence and seeks my guidance for future generations • Filament Recommends… – Creating an Alumni forum for networking and socializing – Alumni Update Newsletters