This document provides details on the brand extension of Histocalamine into a natural formulation called Histocalamine Natural. It discusses the product description, target customers, market analysis, sales forecasting, and communication and promotion strategy for the launch.
The key points are:
1. Histocalamine Natural is a natural calamine lotion formulation containing calamine, aloe vera, glycerol and other natural extracts.
2. The target customers are dermatologists, pediatricians, and general physicians for indications like dermatitis, eczema, and rashes.
3. A market analysis shows the emollients and protectives market is over 350 crores with 9.6%
A product manager is responsible for investigating, selecting, and driving the development of products for an organization. They consider factors like the target demographic, competition, and how the product fits the business model. A product manager manages one or more tangible products or intangible products like music or services. Their role is to launch new products and get feedback from clients to help with manufacturing schedules.
This document provides information on vitamins and minerals. It discusses the classification and properties of fat-soluble vitamins A, D, E, and K and water-soluble vitamins B1, B2, B3, B5, B6, B12, C, and folate. Key details include the metabolic functions of each vitamin, associated deficiency diseases, recommended human requirements, and possible side effects.
The document contains 30 multiple choice nursing questions related to gastrointestinal disorders and procedures. The questions cover topics like laboratory values in pancreatitis, appropriate diet advancement, vitamin deficiencies related to liver disease, nasogastric tube placement and management, signs of ulcer perforation, purposes of GI surgeries, and postoperative instructions for hernia repair and ostomy care.
Field visit management provides value from the perspectives of the district manager, company, and sales representative. For the district manager, field visits allow them to diagnose development needs, observe performance, and provide coaching support. For the company, field visits provide feedback on resource allocation and market dynamics. For the representative, field visits offer support, assistance with doctors, and an opportunity to share ideas. Effective field visit management involves preparation such as determining objectives, managing visit distribution, and preparing representatives. Carrying out visits includes reviewing plans, observing behavior, providing feedback, coaching, and summarizing the day.
This document discusses drug allergies, including definitions, pathophysiology, symptoms, diagnosis, and management. It defines drug allergy as an abnormal immunological response to a drug or its metabolites. Common symptoms include various skin eruptions like urticaria, contact dermatitis, and Steven Johnson syndrome. Diagnosis involves taking a detailed medical history and potentially skin or provocation tests. Management consists of discontinuing the suspected drug and treating symptoms with antihistamines, corticosteroids, or epinephrine depending on severity.
Specimen collection is the process of obtaining tissue or fluids like blood, urine, sputum, or from wounds or throat swabs for laboratory testing or near patient testing to help determine diagnosis and treatment. It involves performing venipuncture to collect blood specimens or obtaining urine through a retention catheter, midstream urine collection, collecting sputum or throat swabs.
A medical representative promotes and sells pharmaceutical products to healthcare professionals. Their main roles are organizing meetings with doctors and nurses, demonstrating new products, and providing feedback to companies. They must maintain relationships with medical staff, manage budgets, and meet sales targets. Qualifications include a secondary education and strong communication, interpersonal, and time management skills. Medical representatives receive initial and ongoing training to develop their product knowledge, presentation abilities, and understanding of marketing strategies. They are evaluated based on metrics like the number of sales calls, revenue generated, and new or lost customers.
A product manager is responsible for investigating, selecting, and driving the development of products for an organization. They consider factors like the target demographic, competition, and how the product fits the business model. A product manager manages one or more tangible products or intangible products like music or services. Their role is to launch new products and get feedback from clients to help with manufacturing schedules.
This document provides information on vitamins and minerals. It discusses the classification and properties of fat-soluble vitamins A, D, E, and K and water-soluble vitamins B1, B2, B3, B5, B6, B12, C, and folate. Key details include the metabolic functions of each vitamin, associated deficiency diseases, recommended human requirements, and possible side effects.
The document contains 30 multiple choice nursing questions related to gastrointestinal disorders and procedures. The questions cover topics like laboratory values in pancreatitis, appropriate diet advancement, vitamin deficiencies related to liver disease, nasogastric tube placement and management, signs of ulcer perforation, purposes of GI surgeries, and postoperative instructions for hernia repair and ostomy care.
Field visit management provides value from the perspectives of the district manager, company, and sales representative. For the district manager, field visits allow them to diagnose development needs, observe performance, and provide coaching support. For the company, field visits provide feedback on resource allocation and market dynamics. For the representative, field visits offer support, assistance with doctors, and an opportunity to share ideas. Effective field visit management involves preparation such as determining objectives, managing visit distribution, and preparing representatives. Carrying out visits includes reviewing plans, observing behavior, providing feedback, coaching, and summarizing the day.
This document discusses drug allergies, including definitions, pathophysiology, symptoms, diagnosis, and management. It defines drug allergy as an abnormal immunological response to a drug or its metabolites. Common symptoms include various skin eruptions like urticaria, contact dermatitis, and Steven Johnson syndrome. Diagnosis involves taking a detailed medical history and potentially skin or provocation tests. Management consists of discontinuing the suspected drug and treating symptoms with antihistamines, corticosteroids, or epinephrine depending on severity.
Specimen collection is the process of obtaining tissue or fluids like blood, urine, sputum, or from wounds or throat swabs for laboratory testing or near patient testing to help determine diagnosis and treatment. It involves performing venipuncture to collect blood specimens or obtaining urine through a retention catheter, midstream urine collection, collecting sputum or throat swabs.
A medical representative promotes and sells pharmaceutical products to healthcare professionals. Their main roles are organizing meetings with doctors and nurses, demonstrating new products, and providing feedback to companies. They must maintain relationships with medical staff, manage budgets, and meet sales targets. Qualifications include a secondary education and strong communication, interpersonal, and time management skills. Medical representatives receive initial and ongoing training to develop their product knowledge, presentation abilities, and understanding of marketing strategies. They are evaluated based on metrics like the number of sales calls, revenue generated, and new or lost customers.
Job of a Medical Representative is very challenging. They have to achieve their sales target by generating prescriptions in favor of their products.Here is the list of traits which are needed to become a successful Medical Representative is given below.
This document discusses Retail Chemist Prescription Audit (RCPA) which is a process used by pharmaceutical sales representatives to gather prescription data from chemists and doctors. The key steps in RCPA include identifying potential customers, assessing their prescription preferences and shares, and maintaining a core doctor list. RCPA facilitates effective product promotion by helping reps detail the right products, sample the right products, and give the right information to validate their support. RCPA involves choosing the right chemist and time to visit, asking open-ended questions, and tabulating prescription data to develop call strategies and convert information into quantifying prescription demand.
1. The document provides an anatomy and physiology multiple choice questions (MCQs) for pharmacy technicians. It contains questions related to topics like anatomy, physiology, surface anatomy and respiratory system.
2. The questions cover terminology used in anatomy like proximal, distal, medial, lateral etc. It also includes questions about different body parts and their structure and functions.
3. The MCQs aim to help pharmacy technicians in understanding basic human anatomy and physiology concepts which are important for their role.
This document discusses the growing epidemic of non-alcoholic fatty liver disease (NAFLD) in India. It provides background on NAFLD and highlights several studies that estimate the prevalence of NAFLD in India ranges from 8.7% to 32% based on ultrasound and biopsy data. The risk of NAFLD is increased in Indians due to high rates of obesity, diabetes, and the metabolic syndrome. Left untreated, NAFLD can progress to cirrhosis of the liver, creating a serious future health burden. Increased public health education is needed to raise awareness of obesity risks and promote healthy lifestyles.
Training Program for Medical Representatives by Anup Soans Anup Soans
This document discusses training for medical representatives in the pharmaceutical industry. It describes medical representatives as the first line of action in a company's marketing strategy but often lacking the tools to implement strategies. It then promotes a training program called "Hardknocks for the Greenhorn" which covers topics like the healthcare industry, the role of medical representatives, teamwork, knowledge management, presentation skills, marketing, personal growth, and illustrated anatomy and pharmacology. The training can be customized and delivered by the author to build cohesive sales teams.
The Indian pharmaceutical industry has grown tremendously over the past few decades from being almost non-existent to meeting nearly 95% of the country's pharmaceutical needs. It is now self-reliant in terms of production capabilities across a wide range of medicines. The industry is highly fragmented with over 20,000 registered units and is characterized by intense price competition and government price controls. Exports have also increased significantly and are expected to surpass domestic sales in the coming years, driven primarily by growth in formulation exports. India also has the most FDA-approved manufacturing facilities outside of the US, positioning it as an important supplier for the global pharmaceutical market.
The document provides an overview of pharmaceutical selling skills. It discusses the 7 basic steps of selling including pre-call planning, opening, questioning, presentation, handling objections, closing, and post-call analysis. It emphasizes understanding the doctor's needs and wants, presenting product benefits to satisfy those needs, and handling objections by focusing on advantages. The document also covers topics like greeting objectives, DAPA method of selling, presenting and negotiating price, and factors that can prevent effective closing of a sale.
The document provides guidance on developing selling skills for pharmaceutical sales representatives. It outlines the selling procedure in 6 steps: 1) prospecting, 2) pre-call planning, 3) the call, 4) response handling, 5) closing, and 6) post-call analysis. Key aspects covered include identifying customer needs, presenting product benefits to satisfy needs, dealing with potential objections, and getting commitments. The overall approach is to gradually develop prescription potential with doctors through repeated calls over the long term.
The document discusses the role, responsibilities, and accountabilities of pharmaceutical brand managers. It defines that a role is the expected behavior associated with a particular position, while responsibilities are the duties required to complete tasks. Accountability means being answerable for decisions and actions.
As a brand manager's main role is to plan, develop, and direct marketing efforts for their brand. Their responsibilities include ensuring the brand resonates with prescribers, conducting brand audits, overseeing marketing initiatives, and developing budgets. Brand managers are accountable for return on investment, market share, brand growth, and financial performance. They must have skills in communication, analytics, creativity, and relationship management.
Go through this presentation to know about:
1) What every Medical Representative needs to discover before making Doctor Calls?
2) What lays the foundation for healthy prescription growth?
This document provides a brand plan for the launch of KOF-FREE, a combination drug containing salbutamol, ambroxol, and guaifenesin. The brand plan outlines the total market size and growth rate for the drug category. It analyzes competitors and sets sales targets for the launch year. The promotional strategy includes visual aids, samples, and activities targeting pediatricians, chest specialists, and general practitioners. Financial projections estimate first year sales of Rs. 20.21 lakhs and profit after accounting for promotional expenses and costs. The long term objective is to gain 1% market share in the launch year and be a top 5 brand by 2020.
This document summarizes a business plan for an Indian company called IM that aims to procure medicines from small FDA-approved drug companies and supply them to non-governmental organizations (NGOs) at lower costs than the NGOs currently pay retailers and distributors. It notes that the market of small healthcare NGOs in India spends Rs. 300-400 crore per month on medicines. The business plan details IM's mission to be a reliable medicine provider and its vision to be the first preference for NGOs. It outlines IM's unique business model of direct supply and its SWOT analysis. Financial projections estimate IM could break even with profits of Rs. 4.9 lakhs per month by targeting 100 N
The document outlines David Jones' plans to revitalize the historic Dick Brothers Brewery in Quincy, IL. The goals are to open a microbrewery, partner with a restaurant, distribute the Dick Brothers brand more widely, and introduce a German/International public market. Challenges include regulations around distribution and favoring large breweries. The management team is outlined and the business plan discusses the brewing system, facility layout, funding sources, and potential local partnerships. The venture aims to utilize spent grain for energy and develop patentable brewing technologies.
The document analyzes the Indian pediatric antidiarrheal market, finding that combination formulations make up 82% of the 1850 existing brands, with the top brands being O2, Metrogy and Zenflox. Market growth is higher for oral solids than liquids though liquids have a larger overall market size. Key insights are that liquid formulations face palatability issues, the highest prescription periods are March to June and July to October, and top prescribed brands are Z&D Drops, O2 Sups and Racigyl kid tab.
BrandImpact + IMS Health = One enormous high value outcome when combinedJim Cronin
IMS Health acquired BrandImpact in 2016 to gain the ability to connect data on physician prescribing behaviors to pharmacy outcomes. This allows IMS Health to determine the true effectiveness of brand details and messages in influencing brand choice, new patient starts, switches, reversals, rejections, and abandonment from the point-of-care through to payors like CMS, managed markets, and IDNs.
This document discusses criteria for selecting doctors in a particular area for a pharmaceutical company. The key criteria include the doctor's qualifications and specialty, their typical call times, the potential for their prescriptions to include products in the company's range, their prescribing habits including number of prescriptions per month, and whether prescriptions from that doctor can be fulfilled through the company's retailer and distributor coverage in the area. Selecting doctors based on these criteria helps pharmaceutical companies target the appropriate products to each doctor and consolidate or expand their offerings through relationship programs with high potential doctors.
Job of a Medical Representative is very challenging. They have to achieve their sales target by generating prescriptions in favor of their products.Here is the list of traits which are needed to become a successful Medical Representative is given below.
This document discusses Retail Chemist Prescription Audit (RCPA) which is a process used by pharmaceutical sales representatives to gather prescription data from chemists and doctors. The key steps in RCPA include identifying potential customers, assessing their prescription preferences and shares, and maintaining a core doctor list. RCPA facilitates effective product promotion by helping reps detail the right products, sample the right products, and give the right information to validate their support. RCPA involves choosing the right chemist and time to visit, asking open-ended questions, and tabulating prescription data to develop call strategies and convert information into quantifying prescription demand.
1. The document provides an anatomy and physiology multiple choice questions (MCQs) for pharmacy technicians. It contains questions related to topics like anatomy, physiology, surface anatomy and respiratory system.
2. The questions cover terminology used in anatomy like proximal, distal, medial, lateral etc. It also includes questions about different body parts and their structure and functions.
3. The MCQs aim to help pharmacy technicians in understanding basic human anatomy and physiology concepts which are important for their role.
This document discusses the growing epidemic of non-alcoholic fatty liver disease (NAFLD) in India. It provides background on NAFLD and highlights several studies that estimate the prevalence of NAFLD in India ranges from 8.7% to 32% based on ultrasound and biopsy data. The risk of NAFLD is increased in Indians due to high rates of obesity, diabetes, and the metabolic syndrome. Left untreated, NAFLD can progress to cirrhosis of the liver, creating a serious future health burden. Increased public health education is needed to raise awareness of obesity risks and promote healthy lifestyles.
Training Program for Medical Representatives by Anup Soans Anup Soans
This document discusses training for medical representatives in the pharmaceutical industry. It describes medical representatives as the first line of action in a company's marketing strategy but often lacking the tools to implement strategies. It then promotes a training program called "Hardknocks for the Greenhorn" which covers topics like the healthcare industry, the role of medical representatives, teamwork, knowledge management, presentation skills, marketing, personal growth, and illustrated anatomy and pharmacology. The training can be customized and delivered by the author to build cohesive sales teams.
The Indian pharmaceutical industry has grown tremendously over the past few decades from being almost non-existent to meeting nearly 95% of the country's pharmaceutical needs. It is now self-reliant in terms of production capabilities across a wide range of medicines. The industry is highly fragmented with over 20,000 registered units and is characterized by intense price competition and government price controls. Exports have also increased significantly and are expected to surpass domestic sales in the coming years, driven primarily by growth in formulation exports. India also has the most FDA-approved manufacturing facilities outside of the US, positioning it as an important supplier for the global pharmaceutical market.
The document provides an overview of pharmaceutical selling skills. It discusses the 7 basic steps of selling including pre-call planning, opening, questioning, presentation, handling objections, closing, and post-call analysis. It emphasizes understanding the doctor's needs and wants, presenting product benefits to satisfy those needs, and handling objections by focusing on advantages. The document also covers topics like greeting objectives, DAPA method of selling, presenting and negotiating price, and factors that can prevent effective closing of a sale.
The document provides guidance on developing selling skills for pharmaceutical sales representatives. It outlines the selling procedure in 6 steps: 1) prospecting, 2) pre-call planning, 3) the call, 4) response handling, 5) closing, and 6) post-call analysis. Key aspects covered include identifying customer needs, presenting product benefits to satisfy needs, dealing with potential objections, and getting commitments. The overall approach is to gradually develop prescription potential with doctors through repeated calls over the long term.
The document discusses the role, responsibilities, and accountabilities of pharmaceutical brand managers. It defines that a role is the expected behavior associated with a particular position, while responsibilities are the duties required to complete tasks. Accountability means being answerable for decisions and actions.
As a brand manager's main role is to plan, develop, and direct marketing efforts for their brand. Their responsibilities include ensuring the brand resonates with prescribers, conducting brand audits, overseeing marketing initiatives, and developing budgets. Brand managers are accountable for return on investment, market share, brand growth, and financial performance. They must have skills in communication, analytics, creativity, and relationship management.
Go through this presentation to know about:
1) What every Medical Representative needs to discover before making Doctor Calls?
2) What lays the foundation for healthy prescription growth?
This document provides a brand plan for the launch of KOF-FREE, a combination drug containing salbutamol, ambroxol, and guaifenesin. The brand plan outlines the total market size and growth rate for the drug category. It analyzes competitors and sets sales targets for the launch year. The promotional strategy includes visual aids, samples, and activities targeting pediatricians, chest specialists, and general practitioners. Financial projections estimate first year sales of Rs. 20.21 lakhs and profit after accounting for promotional expenses and costs. The long term objective is to gain 1% market share in the launch year and be a top 5 brand by 2020.
This document summarizes a business plan for an Indian company called IM that aims to procure medicines from small FDA-approved drug companies and supply them to non-governmental organizations (NGOs) at lower costs than the NGOs currently pay retailers and distributors. It notes that the market of small healthcare NGOs in India spends Rs. 300-400 crore per month on medicines. The business plan details IM's mission to be a reliable medicine provider and its vision to be the first preference for NGOs. It outlines IM's unique business model of direct supply and its SWOT analysis. Financial projections estimate IM could break even with profits of Rs. 4.9 lakhs per month by targeting 100 N
The document outlines David Jones' plans to revitalize the historic Dick Brothers Brewery in Quincy, IL. The goals are to open a microbrewery, partner with a restaurant, distribute the Dick Brothers brand more widely, and introduce a German/International public market. Challenges include regulations around distribution and favoring large breweries. The management team is outlined and the business plan discusses the brewing system, facility layout, funding sources, and potential local partnerships. The venture aims to utilize spent grain for energy and develop patentable brewing technologies.
The document analyzes the Indian pediatric antidiarrheal market, finding that combination formulations make up 82% of the 1850 existing brands, with the top brands being O2, Metrogy and Zenflox. Market growth is higher for oral solids than liquids though liquids have a larger overall market size. Key insights are that liquid formulations face palatability issues, the highest prescription periods are March to June and July to October, and top prescribed brands are Z&D Drops, O2 Sups and Racigyl kid tab.
BrandImpact + IMS Health = One enormous high value outcome when combinedJim Cronin
IMS Health acquired BrandImpact in 2016 to gain the ability to connect data on physician prescribing behaviors to pharmacy outcomes. This allows IMS Health to determine the true effectiveness of brand details and messages in influencing brand choice, new patient starts, switches, reversals, rejections, and abandonment from the point-of-care through to payors like CMS, managed markets, and IDNs.
This document discusses criteria for selecting doctors in a particular area for a pharmaceutical company. The key criteria include the doctor's qualifications and specialty, their typical call times, the potential for their prescriptions to include products in the company's range, their prescribing habits including number of prescriptions per month, and whether prescriptions from that doctor can be fulfilled through the company's retailer and distributor coverage in the area. Selecting doctors based on these criteria helps pharmaceutical companies target the appropriate products to each doctor and consolidate or expand their offerings through relationship programs with high potential doctors.
This document provides information on different medical specialties and their qualifications. It lists common medical specialties like general practitioner, physician, gynecologist, gastroenterologist, surgeon, orthopedic surgeon, urologist, nephrologist, pediatrician, neurologist, ENT surgeon, ophthalmologist, cardiologist, diabetologist, dentist, and chest physician. For each specialty it provides the common medical qualifications and describes the typical patients and ailments treated. It also includes an expansion of common medical degree abbreviations.
Prelaunch activity of Metformin+Glimepiride combinationAmitsinh Vihol
The document discusses a market survey conducted by Amitsinh Vihol for Medpaar Pharmaceuticals on doctor preference for the combination drug Glimepiride + Metformin. The survey involved 120 doctors in North Gujarat and collected both primary data through interviews and secondary data from literature. Key findings included:
1) Most doctors prescribe Glimepiride + Metformin for diabetes due to its maximum therapeutic effect and rapid action.
2) The most commonly prescribed brands were Zoryl, Glycomet Gp, Gemer, and Gluconorm G.
3) The preferred strength was Glimepiride 1mg + Metformin 500mg.
4) Factors influencing brand
Loratadine is an antihistamine used to treat seasonal allergies by blocking histamine receptors. It is effective at reducing symptoms like runny nose, itchy eyes, and sneezing. Loratadine has few side effects, though rare ones can include irregular heartbeat, jaundice, seizures, fatigue and drowsiness. It was developed by Schering-Plough and approved by the FDA in 1993, later becoming available over-the-counter. Loratadine is also effective for treating hives which are also caused by histamine release.
The document discusses strategies for marketing over-the-counter (OTC) pharmaceutical products in India. It notes that the OTC market is growing faster than the traditional pharmaceutical market and that OTC products must be marketed like consumer goods to create consumer demand. Specific strategies proposed include improving packaging, using direct-to-consumer advertising to create "pull" demand, strengthening the OTC product portfolio, and implementing a multi-pronged marketing campaign utilizing various media channels.
This document outlines Carnival Cruise Lines' plan to rebuild its image and reputation following high-profile disasters. The plan includes researching stakeholders like travelers and travel agents, developing messages around safety and family vacations, and implementing tactics over 11 months like a safety website, social media campaigns, and targeted ads. Goals are to overcome challenges to profitability and performance through an organized response strategy measured throughout.
Objection Handling (Opportunity to Uncover)S Girish
The document discusses guidelines for handling objections from customers or doctors. It notes that objections not handled satisfactorily can lead to the customer losing interest, credibility in the company, or feeling a lack of commitment. It recommends anticipating objections, fully understanding the objection, reviewing it with the customer, being positive, providing proof to address concerns, and seeking agreement. Specific types of objections like status quo, factual, non-factual, and doubters objections are outlined along with key steps to address each type such as agreeing, highlighting differences, clarifying concerns, and providing scientific reports. It stresses having strong product knowledge but noting that it's okay to say you don't know and will follow up when lacking information.
The document outlines steps for team building which include forming the team, clarifying roles, encouraging communication, solving problems together, building relationships among team members, celebrating and rewarding successes, assessing the team periodically, and following and tracking the team building process.
This document provides guidance on key aspects of retail sales such as building rapport with customers, conducting retail chemist performance analysis (RCPA) to understand prescribing patterns and identify target products, and obtaining purchase orders (POB). Specifically, it advises introducing oneself to customers, showing them respect, using RCPA data to determine the highest and second highest prescribed products to focus on, and trying to obtain a POB during each interaction with a chemist. The overall aim is to understand customer needs, identify opportunities, and increase sales through relationship building and informed targeting of products.
JBR Store - Looking for distributors, Wholesalers and ProffessionalsClaudia Nunes
This document introduces the JBR Store Distribution Program, which is looking for beauty stores in Florida and master distributors in Latin America and the Caribbean to represent several skincare and haircare brands. It provides an overview of the product lines from British Science Formulations, Saintsco Limited, LA FAON Limited, and Y Not Natural. The representation programs, including professional, wholesale, and blogger referral programs are outlined with their requirements and details. The document promotes joining the team of representatives for these brands that are both effective and environmentally friendly.
“Fairness Cream” is a light non-greasy cream, with a unique blend of melanin suppressors, helps to lighten the skin tone, eliminate pigmentation problems naturally.
With multiple UV benefits
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Visibly lightens complexion
Helps lighten / remove blemish, freckles and acne marks
Helps visibly lighten the hyper pigmentation in the skin
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Significantly improves skin elasticity
Age defying results inspired by skin science (R&D Sami Labs) and delivered by SamiDirect. Look younger…… for longer
Call 09370322999 for more details.
Minimalist is a high-performance skincare brand founded in 2020 with a belief in transparency. They offer efficacious skincare products ranging from cleansers to sunscreens. Their products are developed through scientific research and clinical testing. They have a team of specialists in research and development and manufacturing facilities certified to ISO standards. Minimalist has become one of the top skincare brands in India and its products are also available in several other countries. Their goal is to create clinically-proven products through stringent testing processes.
This document provides information on sales offers and promotions for The Chemists India Trusts brands. It outlines discounts, buy-one-get-one offers, and loyalty programs for brands like Guardian, GNC, and others. Store displays and product placements are recommended to highlight focus categories of the month, including herbal supplements, personal hygiene products, and ayurvedic items. New product launches from Guardian are also summarized, covering categories like nutrition, skincare, weight loss supplements, and quit smoking aids.
The document provides information on various offers and promotions from The Chemists India Trusts for the month. It includes details on buy 1 get 1 free offers on Guardian products, discount offers on Guardian and GNC items, loyalty programs from brands like Jet Airways and Citibank, new product launches from Guardian in categories like vitamins, personal care and ayurvedic medicines. It also mentions the focus category as immunity and seasonal change, and promotions in the Guardian Health Chronicle magazine for the quarter.
Cosmeceuticals are cosmetic products that contain biologically active ingredients with medical or drug-like benefits. They exist in a regulatory gray area between cosmetics and drugs. While they are usually tested for safety, they do not have to undergo the same efficacy testing as pharmaceutical products. Common cosmeceutical ingredients include vitamins, antioxidants, peptides, and botanical extracts. They are intended to improve skin health and beauty from a functional perspective rather than just be used for styling purposes. The advantages of cosmeceuticals are that they can potentially address root skin issues and promote skin wellness with long-term use of natural ingredients. Their future applications may include improving skin complexion and reducing signs of aging like wrinkles
This document provides information on various offers and promotions for The Chemists India Trusts for the month of May 2013. It includes details on buy one get one free offers, discounts on various Guardian and GNC brand products, loyalty programs with credit cards and airlines, and new product launches. Store staff are instructed to set up dedicated display shelves and signage to promote the offers of the month and focus category of quitting smoking.
Hindustan lever ltd brand stratergy OF MARKETING BY BABASAB PATIL Babasab Patil
Hindustan Unilever Limited (HUL) is India's largest consumer goods company formed in 1933. HUL markets Fair & Lovely, which was launched in 1975 and has held a 76% market share. It is sold in over 40 countries. In the late 1990s and 2007, Fair & Lovely tweaked its brand messaging and platform to focus on empowering women. HUL has a 53% market share of the skin care category in India. Fair & Lovely remains HUL's top selling skin care brand, particularly in South India which contributes 36% of sales. The document provides pricing strategies and distribution details for Fair & Lovely's various products in India.
This document provides a summary of offers, promotions, and initiatives for Guardian Pharmacy stores for February 2014. It includes details on bundle offers and discounts for the month, including 10% discounts on certain Guardian body wash, shampoo, and soap products. It also outlines Guardian's loyalty program for senior citizens, and special alliances with companies like Jet Airways, Citibank, ICICI Bank, FreeCharge, American Express, and SBI Credit Card for additional discounts. New product launches from Guardian are highlighted, including items for vitality, weight loss, personal hygiene, ayurveda, and quitting smoking. Placement of Guardian private label products in stores is also addressed.
Labor welfare measures of Elegant Drugs Babasab Patil
Elegant Drugs is a pharmaceutical company established in 1992 in India. It has grown to employ around 2,000 people and manufactures over 200 drug formulations across tablets, capsules, liquids and dry syrups. The company's manufacturing facility covers over 89,000 square feet and produces billions of tablets, capsules and liters of liquids annually. Elegant Drugs supplies both domestic and international customers with a wide range of generic and branded pharmaceutical products.
The document outlines various offers and promotions from The Chemists India Trusts including:
1. Buy 1 Get 1 free offers on select Guardian products and 50% discounts on Guardian baby care products.
2. Special discounts for customers who use Citibank, ICICI, Amity Synergy, SBI, American Express, and Freecharge cards.
3. A focus on promoting Guardian products in the categories of vigor and vitality, Ayurveda, and personal hygiene.
4. The launch of several new Guardian branded products spanning various categories.
Our OrganiCare cosmetics products contain valuable active ingredients from herbs produced on organic farms. During our traditional production method that follows manual harvesting and involves great attention and control, we do not use any kind of chemical processing aids to ensure preservation of the entire effect of the valuable components. This results in products of extremely high quality, pureness and effectiveness.
The OrganiCare product family contains a shower gel, a body lotion, a shampoo, a hair conditioner, two different types of toothpaste and a first aid balm. Thanks to the gentle care provided by our natural, allergen-free ingredients, the whole family can use our products so it is the ideal choice for children and people with sensitive skin alike.
This document outlines a 10 step marketing plan for Aforvir, an affordable antihistamine medication for children. The target market is physicians who treat allergies in children aged 6 months to 5 years. Aforvir will position itself as effective, affordable, and pleasant tasting compared to competitors. Key elements of the marketing plan include an emotional promotional campaign centered on reuniting children with pets, competitive pricing, and regular physician representative visits to promote Aforvir. The overall antihistamine market is valued at $116 million growing at 16% annually, and the goal is for Aforvir to gain a larger share through this marketing strategy.
Hindustan lever ltd brand stratergy MBA MARKETING STRTERGY BY BABASAB PATIL Babasab Patil
Hindustan Unilever Limited (HUL) is India's largest consumer goods company formed in 1933. HUL markets Fair & Lovely, which was launched in 1975 and has approximately 76% of the skin lightening cream market in India. The document discusses HUL's market leading skin care brands such as Fair & Lovely, Vaseline, Lakme, and Ponds and provides sales, pricing, and market share details for these brands. It also discusses competitors in the skin lightening cream market such as Garnier and Nivea.
1) The document outlines various offers and promotions from The Chemists India Trusts for the month, including buy one get one free deals, bundle offers with discounts, and loyalty programs.
2) Special alliances are announced with various companies to provide discounts to their customers when shopping at Guardian Pharmacy stores.
3) New product launches from Guardian brands are highlighted across various health categories like vitality, personal care, weight loss, and quit smoking.
1. The Generics Pharmacy (TGP) targets social classes D and E in the Philippines who seek affordable yet effective medicines.
2. TGP positions itself as offering generics that are 30-50% cheaper than branded medications.
3. TGP utilizes a nationwide distribution network of over 1,300 stores, TV advertising, community events, and word-of-mouth to promote its affordable generics.
The Himalaya drug company was founded in 1930 by Mr. Meraj Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 years old system of medicine.
CONTENTS
COMPANY PROFILE
ORGANISATION STRUCTURE
SEGMENTATION OF HIMALAYA PRODUCT
HIMALAYA NEEM FACEWASH
KEY FEATURES
FACEWASH INDUSTRY AND BRANDS
MARKET SHARE
TARGETING
3C’S
CURRENT EXPENSES PLAN
Co-Wash Product Trends and Formulation Solutions - Glenn Corporationjh02914
The document discusses trends in the natural hair care market such as consumers favoring natural hairstyles and nourishing products. It then provides formulation solutions for co-wash products using ingredients like VARISOFT EQ 100 and TEGO AMID S 18 that can cleanse hair like a shampoo while moisturizing. KODA Care aims to support customers by developing innovative solutions aligned with market trends through integrity, teamwork and execution.
Established in the year 2014, Connote Healthcare, is a well-known organization involved in manufacturing, supplying and trading a vast array of Allopathic Medicines, Ointments & Gels and Lotion, Soap & Shampoo. All our products processed & formulated using finest quality ingredients so that these are in adherence to international quality standards. The offered products are offered to clients in hygienic packaging material to retain their quality & effectiveness.
This document is a product catalog for Signature Formulations, a company that develops over-the-counter health care products using proprietary technology and delivery systems. The catalog lists various creams, capsules, liquids and other products containing active ingredients aimed at going to the root cause of health problems. Signature Formulations positions itself as connecting health and science through innovation with a culture of excellence, innovation and trust.
Similar to Launch plan without cannibalization the existing product mix (20)
The skin is the largest organ and its health plays a vital role among the other sense organs. The skin concerns like acne breakout, psoriasis, or anything similar along the lines, finding a qualified and experienced dermatologist becomes paramount.
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
Nano-gold for Cancer Therapy chemistry investigatory projectSIVAVINAYAKPK
chemistry investigatory project
The development of nanogold-based cancer therapy could revolutionize oncology by providing a more targeted, less invasive treatment option. This project contributes to the growing body of research aimed at harnessing nanotechnology for medical applications, paving the way for future clinical trials and potential commercial applications.
Cancer remains one of the leading causes of death worldwide, prompting the need for innovative treatment methods. Nanotechnology offers promising new approaches, including the use of gold nanoparticles (nanogold) for targeted cancer therapy. Nanogold particles possess unique physical and chemical properties that make them suitable for drug delivery, imaging, and photothermal therapy.
Breast cancer: Post menopausal endocrine therapyDr. Sumit KUMAR
Breast cancer in postmenopausal women with hormone receptor-positive (HR+) status is a common and complex condition that necessitates a multifaceted approach to management. HR+ breast cancer means that the cancer cells grow in response to hormones such as estrogen and progesterone. This subtype is prevalent among postmenopausal women and typically exhibits a more indolent course compared to other forms of breast cancer, which allows for a variety of treatment options.
Diagnosis and Staging
The diagnosis of HR+ breast cancer begins with clinical evaluation, imaging, and biopsy. Imaging modalities such as mammography, ultrasound, and MRI help in assessing the extent of the disease. Histopathological examination and immunohistochemical staining of the biopsy sample confirm the diagnosis and hormone receptor status by identifying the presence of estrogen receptors (ER) and progesterone receptors (PR) on the tumor cells.
Staging involves determining the size of the tumor (T), the involvement of regional lymph nodes (N), and the presence of distant metastasis (M). The American Joint Committee on Cancer (AJCC) staging system is commonly used. Accurate staging is critical as it guides treatment decisions.
Treatment Options
Endocrine Therapy
Endocrine therapy is the cornerstone of treatment for HR+ breast cancer in postmenopausal women. The primary goal is to reduce the levels of estrogen or block its effects on cancer cells. Commonly used agents include:
Selective Estrogen Receptor Modulators (SERMs): Tamoxifen is a SERM that binds to estrogen receptors, blocking estrogen from stimulating breast cancer cells. It is effective but may have side effects such as increased risk of endometrial cancer and thromboembolic events.
Aromatase Inhibitors (AIs): These drugs, including anastrozole, letrozole, and exemestane, lower estrogen levels by inhibiting the aromatase enzyme, which converts androgens to estrogen in peripheral tissues. AIs are generally preferred in postmenopausal women due to their efficacy and safety profile compared to tamoxifen.
Selective Estrogen Receptor Downregulators (SERDs): Fulvestrant is a SERD that degrades estrogen receptors and is used in cases where resistance to other endocrine therapies develops.
Combination Therapies
Combining endocrine therapy with other treatments enhances efficacy. Examples include:
Endocrine Therapy with CDK4/6 Inhibitors: Palbociclib, ribociclib, and abemaciclib are CDK4/6 inhibitors that, when combined with endocrine therapy, significantly improve progression-free survival in advanced HR+ breast cancer.
Endocrine Therapy with mTOR Inhibitors: Everolimus, an mTOR inhibitor, can be added to endocrine therapy for patients who have developed resistance to aromatase inhibitors.
Chemotherapy
Chemotherapy is generally reserved for patients with high-risk features, such as large tumor size, high-grade histology, or extensive lymph node involvement. Regimens often include anthracyclines and taxanes.
5-hydroxytryptamine or 5-HT or Serotonin is a neurotransmitter that serves a range of roles in the human body. It is sometimes referred to as the happy chemical since it promotes overall well-being and happiness.
It is mostly found in the brain, intestines, and blood platelets.
5-HT is utilised to transport messages between nerve cells, is known to be involved in smooth muscle contraction, and adds to overall well-being and pleasure, among other benefits. 5-HT regulates the body's sleep-wake cycles and internal clock by acting as a precursor to melatonin.
It is hypothesised to regulate hunger, emotions, motor, cognitive, and autonomic processes.
3. WHY- Brand Extension
It is in the last stage of product life cycle
Better earning opportunity
Targeting untapped market/customer
Market research shows a gap
3
4. Product description
Histocalamine Natural is a natural formulation containing
Calamine
Aloe Vera
Glycerol
Alpha Bisabolol Natural
Matricaria Chamomilla Extract
Curcuma Longa Extract
Histocalamine Natural is coming under Emollients &
Protectives
4
6. Brand Extension Method without
Cannibalization
Modification in Targeting the Customer
Promotion through different indications
Reach to untapped market/new customer
Switch to OTC
6
7. Modification in Targeting the
Customer
As per prescription analysis generally Emollients and
Protectives are prescribed by following specialties
39%
26%
18%
7%
6%
4%
Prescription wise distribution
DERMAT
GEN PHY
PAEDIA
GYNAE
CONS
PHY
GEN
SURG
Dr
Classification
No. of Patient seen
Per Day
Class-A >50
Class-B 20-50
Class-C <20
7
8. Modification in Targeting the Customer
: Call planning
Histocalamine Histocalamine Natural
Dr
Classification
Dr/MR
Call to
Dr/Month
Calls to
Dr/Month
Call Total Dr/MR
Call to
Dr/Month
Calls to
Dr/Month
Call Total
Class-A 40 3 120 12000 40-10=30 3 90 9000
Class-B 50 2 100 10000 50-20=30 2 60 6000
Class-C 20 1 20 2000 10+35=45 2 90 9000
Total 110 240 24000 105 240 24000
Sales Force Planning MR Working Days Call/Day Call /Month
Assumptions 1 24 10 240
100 24 10 24000
*** Do not Target Class-A, Class-B & Class-C Doctors who Prescribe
8
9. Promotion through different
indications
Brand
Specialt
y
Indications Positioning
Histocalamine All Pruritic Soothen red itchy skin
Histocalamine
Natural
Paediatrician
Diaper Dermatitis, Rash &
Urticaria
Ensuring rashes free
diapering age with
MoiSofNai Action
Dermatologist
Dermatitis, Eczema &
Psoriasis
Scaling free skin with
MoiSofNai Action
GP Urticaria, Rash & Dermatitis
Natural hide of
hives & rashes with
MoiSofNai Action
9
10. Reach to untapped market/new
customer
1. Currently company is targeting in 7 states only so
remaining untapped market can be targeted
2. Histocalamine Natural is based on natural formulation so
we can target it to (Switch to OTC)
Ayurvedic Doctors
Beautician
Spa/Salon
10
12. Market Scenario
ALL India Emollients & Protectives Market (IMS: Nov13) (Approx 0.5%
of IPM)
Particulates Value (Crore & %)
Sum of MAT VAL OCT 13 352.4
Sum of MAT VAL OCT 12 321.5
Sum of MAT VAL GR OCT 13 9.6
TOP 5 INDIRECT COMPETITORS (Emollients, Protectives),352.4 crore
SKU BRAND COMPANY DRUG TYPE MRP Mkt Share
MEDERMA CREAM 10 GM MEDERMA WIN-MEDICARE PVT. LTD. CREAM 330 3.40
ELOVERA CREAM 60 GM ELOVERA GLENMARK PHARMACEUTICALS LTD. CREAM 125 3.37
CETAPHIL LOTION 100 ML CETAPHIL GALDERMA INDIA PVT. LTD LOTION 230 2.31
MOISTUREX CREAM 100
GM
MOISTUREX RANBAXY LABORATORIES LTD CREAM 110 2.15
COTARYL CREAM 50 GM COTARYL FDC LTD. CREAM 55 2.03
12
14. SWOT Analysis of Histocalamine
Natural
STRENGTH
Natural Ingredients : Lesser side
effect
Economical Pricing to Customer
WEAKNESS
Lesser Field Force
No Pan India Coverage
OPPORTUNITIES
Large Market (>350 crore ) with
good growth rate (MAT value
9.6%)
Awareness level increases in
patients
THREATS
High Competition (>730 brand in
group)
OTC Product & Home
Remedies
14
18. Communication : Internal
Customer
Objective : To achieve a minimum PCPM of 70 units.
Strategy & Tactics :
Highlight “ Natural Contents of the formulation” lesser side effect as
benefit.
Specialties wise positioning the product.
Specialty Indications Positioning
Paediatrician
Diaper Dermatitis, Rash &
Urticaria
Ensuring rashes free
diapering age with
MoiSofNai Action
Dermatologist
Dermatitis, Eczema & Psoriasis
Scaling free skin with
MoiSofNai Action
GP Urticaria, Rash & Dermatitis
Natural hide of
hives & rashes with
MoiSofNai Action
18
19. Communication : Internal
Customer
Discuss Price comparison over competitors.
TOP 5 DIRECT COMPETITORS (100ml, Calamine Lotion Preparation)
BRAND COMPANY MRP
DERMOCALM GLAXOSMITHKLINE PHARMACEUTICALS LTD. 106
CALOSOFT MICRO LABS LTD 122
LINICAL PALSON DRUG 70
CALAPURE MANKIND PHARMACEUTICALS LTD. 110
DERMADEW CALOE HEGDE & HEGDE 197
TOP 5 INDIRECT COMPETITORS (Emollients, Protectives)
BRAND COMPANY DRUG TYPE MRP
MEDERMA WIN-MEDICARE PVT. LTD. CREAM 330
ELOVERA GLENMARK PHARMACEUTICALS LTD. CREAM 125
CETAPHIL GALDERMA INDIA PVT. LTD LOTION 230
MOISTUREX RANBAXY LABORATORIES LTD CREAM 110
COTARYL FDC LTD. CREAM 55
19
20. Communication : Internal
Customer
Target Specialties :
Specialty Target No.
Target Prescription in 30
days
DERMAT 20 20
GEN PHY 45 20
PAEDIA 20 20
GYNAE 10 5
CONS PHY 15 5
Total 110 70
20
21. Expected Questions From
Team
1. How we position Histocalamine natural?
2. How to target customer without cannibalizing
Histocalamine older.
3. What promotional tools will be used?
4. What will be budget of promotion?
5. How to motivate field force/incentive plan?
6. How to maintain availability in chemist shop?
7. How to make adjustment in call plan of
extended brand?
21
22. Visual-aids for Paediatrician
For Safe Treatment of Diaper Dermatitis, Urticaria & Rash
MoiSofNai
Action
Softenin
g
Antimicrobi
al
Natural Anti-
inflammatory
Moistening
Ensuring rashes free
diapering age with
MoiSofNai Action
22
23. Communication : External
Customer (Detailing)
Paediatrician :
Indications : Diaper Dermatitis, Rash & Urticaria.
Sir/Madam,
Histocalamine Natural is a natural formulation containing Calamine,
Aloe Vera, Glycerol along with Natural Anti inflammatory &
antimicrobial action, extract like Alpha Bisabolol Natural, Matricaria
Chamomilla Extract & Curcuma Longa Extract.
so it has negligible side effects compare to other brand which are
chemical based.
In Diaper Dermatitis, Rash & Urticaria please prescribe
Histocalamine Natural with MoiSofNai Action for sure shot result &
antimicrobial action which is highly tolerated
You need not to think about economic status of patient while
prescribing Histocalamine Natural.
23
24. Communication : External
Customer (Detailing)
Dermatologist :
Indications : Dermatitis, Psoriasis & Eczema
Sir/Madam,
Histocalamine Natural is a combination formulation containing
Calamine, Aloe Vera, Glycerol along with Natural Anti inflammatory
& antimicrobial extract like Alpha Bisabolol Natural, Matricaria
Chamomilla Extract & Curcuma Longa Extract.
so it has negligible side effects compare to other brand which are
chemical based.
In Dermatitis, Psoriasis & Eczema please prescribe Histocalamine
Natural with MoiSofNai Action for sure shot result & antimicrobial
action.
You need not to think about economic status of patient while
prescribing Histocalamine Natural.
24
25. Communication : External
Customer (Detailing)
GPs & Others :
Indications : Urticaria, Rash & Dermatitis.
Sir/Madam,
Histocalamine Natural is a combination formulation containing
Calamine, Aloe Vera, Glycerol along with Natural Anti inflammatory
& antimicrobial extract like Alpha Bisabolol Natural, Matricaria
Chamomilla Extract & Curcuma Longa Extract.
so it has negligible side effects compare to other brand which are
chemical based.
In Urticaria, Rash & Dermatitis please prescribe Histocalamine
Natural with MoiSofNai Action for sure shot result & antimicrobial
action.
You need not to think about economic status of patient while
prescribing Histocalamine Natural.
25
26. Communication : External
Customer (Detailing)
Gynaecologist :
Indications : Rash, Dermatitis & Sunburn
Sir/Madam,
Histocalamine Natural is a combination formulation containing
Calamine, Aloe Vera, Glycerol along with Natural Anti inflammatory &
antimicrobial extract like Alpha Bisabolol Natural, Matricaria
Chamomilla Extract & Curcuma Longa Extract.
So it has negligible side effects compare to other brand which are
chemical based.
In Rash, Dermatitis & Sunburn please prescribe Histocalamine
Natural with MoiSofNai Action for sure shot result & antimicrobial
action.
You need not to think about economic status of patient while
prescribing Histocalamine Natural.
26
27. Expected Questions From
Doctor
What is special in Histocalamine natural compare to
other brands & existing one?
What Side effects are associated with the product?
Any contraindication.
Do you have any clinical data which shows its
efficacy and safety?
Is it available in the chemist shop?
What is dosage frequency & quantity?
27
30. Launch Plan: Field Force
S. No. Time line Activities
1 Months before
launch
List of Histocalamine Rxber and Non-Rxber
with Class of Doctor & Competitor brand
which is prescribed through RCPA.
2 3 Week before
launch
Communicate to the Non-Rxber of
Histocalamine of class A ,B & C that a special
product we are going to launch soon as per
your requirement.
3 2 Week before
launch
Meeting with chemist and discussing about
the offer on new launch.
4 4-5 days before
launch to till launch
Ensuring all the inputs received before launch
date and appointment formalities with doctors
completed.
5 Launch Making call as per targeted Doctors with
customized detailing.
6 Post launch Taking follow up & review of doctor,
30
31. Launch Plan: Field Force:
Motivation
S. No. Particulate
s
Activities
1
“I am
surprised”
campaign
A surprise gift to 1st 50 Medical Representatives
who WhatsApp/Mail/Fax 1st prescription of
Histocalamine Natural to HQ.
2
“I am
performer”
campaign
A gift with certificate of appreciation from HQ to all
those Medical Representatives who
WhatsApp/Mail/Fax 15 prescriptions from 5
different doctors within 20 days from date of
launch.
3
“I am
achiever”
campaign
Achieve100 % of target & get 1% of total
achievement
Achieve125 % of target & get 2% of total
achievement
Achieve150 % of target & get 3% of total
31
32. Launch Plan : Chemist
S. No. Time line Offers
1 3 days before launch 50% Discount
2
2 days before launch 40% Discount
3 1 days before launch
30% Discount
4 Launch Day
20% Discount
5 Post launch Tentative Decision
Meeting with chemist and discussing about the offer on new launch
32
33. Launch Plan : Doctor
S. No. Time line Activities
1 3 Week before
launch
Communicate to the Non-Rxber of
Histocalamine of class A , B & C that a
special product we are going to launch
soon as per your requirement.
2 Launch Day Customized Launching Card,
Customized Detailing, LBL, Sample (10
ml sachets * 3) distribution.
3 7 days after launch Customized Detailing initiated with
Launch date Thanks, Brand Reminder,
Review Card, Sample & commitment for
prescription
4 21st Day after
launch
Scheduled follow up & brand reminder.
33
34. Dr. Rajesh Gupta
We are obliged for your given precious time in
launching Histocalamine Natural
34
36. Launch Plan : Patient
S. No. Particulates Activities
1
Patients
Awareness
Program (3 week
after launch)
Organizing a learning program for
patients in collaboration with doctors in
Community hall, School, College and
other institution for brand building.
2
Free Dermal
Check Up
Campaign
(5 week after
launch)
Organizing a in collaboration with
hospital & concern doctor for free dermal
check up.
36