A product manager is responsible for investigating, selecting, and driving the development of products for an organization. They consider factors like the target demographic, competition, and how the product fits the business model. A product manager manages one or more tangible products or intangible products like music or services. Their role is to launch new products and get feedback from clients to help with manufacturing schedules.

2. Product manager
 A product manager investigates, selects, and
drives the development of products for an
organization, performing the activities of
product management
 A product manager considers numerous
factors such as intended demographic, the
products offered by the competition, and how
well the product fits with the company's
business model. Generally, a product manager
manages one or more tangible products.
However, the term may be used to describe a
person who manages intangible products,
such as music, information, and services.

3. Cont...
 A product manager's role in tangible goods
industries is similar to a program director's
role in service industries.
 Diverse interpretations regarding the role of
the product manager are the norm. The
product manager title is often used in many
ways to describe drastically different duties
and responsibilities. Even within the high-tech
industry where product management is better
defined, the product manager's job
description varies widely among companies.
This is due to tradition and intuitive
interpretations by different individuals.

4. Pharmaceutical Product Manager Job
Description and Profile
• The pharmaceutical product managers are the
clients’ representatives for the pharmaceutical
organization. He or she shoulders the responsibility
of launching new medications in the market based
on the requirements of the clients.
• With the aid of market research findings, the
pharmaceutical product managers plan launching
existing products in a new market or launch a new
product through new target market identification.
These individuals identify and utilize client
demographics and requirements to market the
products of the organization to those clients who
will be the most likely target audience for the
products. The efforts of the product managers
determine the manufacturing schedules of a
pharmaceutical organization.

5. Pharmaceutical Product Manager Duties
and Responsibilities
 Working with the marketing department of the organization
 Planning and managing the development of a specific
medication as an independent business segment
 Preparing the sales estimate, and the profit and loss for the
product
 Planning the marketing strategy and hiring the sales
personnel for promoting the specific product
 Developing a name and product brand
 Coordinating with the advertisers and the media for the
promotion of the medication
 Liaison with the research and development department to
prepare the clinical trials schedule and the manufacturing
schedule
 Collecting and analyzing the client feedback

6. Pharmaceutical Product Manager
Education, Training, and
Qualifications
 A bachelor’s degree in a science field,
such as biology or chemistry is required
to find employment as a pharmaceutical
product manager. Several universities
provide minors qualification in biotech or
engineering management, which is useful
to make a career in this segment. An
additional training in business
administration provides a competitive
edge to individuals over other potential
candidates who lack this qualification.
Training with pharmaceutical organization
as an intern during the bachelor
education is beneficial.

7. Pharmaceutical Product Manager
Degrees, Courses, and Certification
 Science related degree focusing on biology
or chemistry is essential to qualify for the
position of a pharmaceutical product
manager. Completing short-term courses in
General Sciences that provide the necessary
knowledge on the various terminologies.
Individuals aspiring to become successful in
this field should complete business
management programs or advanced science
courses. Undertaking pharmaceutical
marketing courses and attending trade
conferences is beneficial. Most employers
that hire pharmaceutical product managers
require an advanced degree, as these are
senior positions.

8. Pharmaceutical Product Manager
Skills and Responsibilities
 In-depth knowledge on general
science
 Organizational and management
capabilities
 Demonstrate leadership traits
 Excellent communication and
marketing skills
 Strong oral and written communication
abilities

9. Pharmaceutical Product Manager
Salary
 The pharmaceutical product
manager’s average annual salary
ranges from 58,000 to 155,000 with
the average salary estimated at
115,000.