A Business Plan to cater NGO

1. INDIA MEDICINE
IM
Presented By,
Kamal (18)
Priyanka (22)
Saad (41)
Yogesh (45)
Prasanna (60)

2. Secondary Market Research
Non-Governmental Organization (NGO)
 No. of NGO in INDIA : > 33 lakh
 No. of small NGO in Healthcare sectors : > 100 000
 Average Monthly spending on Medicine : 30000-40000 per month
 Overall small Healthcare NGO market : 300 -400 crore per month
 3600-4800 crore per year which is almost 5-6 % of Indian Pharma
industry.
Source : Indian Express

3. Business Description
 NGOs purchase medicines of known brands from retailer/stockiest.
 Becomes costly purchase.
 IM procure medicines from FDA approved small companies.
 IM will supply medicines of such companies to NGOs.
 IM waive off extra margin of Retailer, stockiest and C&F agents.

4. Secondary Market Research
IMS Data
Example:

5. Mission
To be recognised as a reliable provider of medicine.
To provide benefit to NGO and poor.
Vision
To achieve sustained sales and profit growth.
To be the first preference of every NGO in India.

6. Medicine procured by NGO

7. Distribution Partner

8. Unique Business Model
First mover advantage
Social objective
Lack of Experience
Large number of NGO
Large poor Population
Large no. of small company
Stockiest
New Entrant
Highly Regulated Market
SWOT

9. Promotion
Teaser campaign
Monthly health camps

10. Promotion
Celebration of special day
Regular follow-ups

11. Breaking even analysis
 Will target 100 NGO’s initially
100 x 30000 =30 lakhs (7 lakhs profit)
Which includes margin of stockiest and retailers 8% and 16%
respectively
 As we are providing drugs directly to the NGO at 15% margin it
will cost them around 27.9 lakhs.
 Which will earn us the profit of 4.9 lakhs/month.
 Approximately 55 lakhs/year

12. Finance Unit
Particulates Amount (Rs)
Legal 100000
Rent 200000
Utility 10000
Telecom 5000
Insurance 10000
Website 10000
Cash in Bank 1000000
Employee 300000
Assets 400000
Working Capital 2900000
Total 5000000

13. THANK YOU