Bilastine is a non-sedating H1 antihistamine approved in India for treating seasonal allergic rhinitis and chronic spontaneous urticaria. Clinical studies show bilastine is more effective than fexofenadine and levocetirizine in reducing total nasal symptom scores and improving quality of life for patients with these conditions. Its advantages include a better tolerability profile, faster onset, and reduced sedation risks compared to its counterparts.