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BrandImpact + IMS Health = One enormous high value outcome when combined

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Jim Cronin
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1 Through its acquisition of BrandImpact in early 2016, IMS Health can now connect physician behavior to pharmacy outcome to determine the true effectiveness of a brand’s details and messages. IMS Health Confidential Details | Message | Quality Brand Choice at the Point-of-Care New Patient Starts Switches | Reversals | Rejections | Abandonment Payors CMS Managed Markets IDNs ThemUs IMS Physician ID Office Pharmacy

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BrandImpact + IMS Health = One enormous high value outcome when combined

  • 1. 1 Through its acquisition of BrandImpact in early 2016, IMS Health can now connect physician behavior to pharmacy outcome to determine the true effectiveness of a brand’s details and messages. IMS Health Confidential Details | Message | Quality Brand Choice at the Point-of-Care New Patient Starts Switches | Reversals | Rejections | Abandonment Payors CMS Managed Markets IDNs ThemUs IMS Physician ID Office Pharmacy