Sami Direct Cosmetics offers a fairness cream designed to lighten skin tone and address pigmentation issues using a blend of active ingredients. Key components include licorice extract, Sabiwhite, Pterowhite, and OlePent, which provide antioxidant, anti-inflammatory, and skin lightening benefits. The product also aims to improve skin elasticity and protect against UV damage while promoting a luminous complexion.

1. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved. 1
SKIN changes with
AGE so should
SKIN CARE

2. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
“Fairness Cream” is a light non-greasycream,
with a unique blend of melanin
suppressors, helps to lighten the skin tone,
eliminate pigmentation problems naturally.
With multiple UV benefits
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3. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
KEY BENEFITS
o Visibly lightens complexion
o Helps lighten / remove blemish, freckles and acne marks
o Helps visibly lighten the hyper pigmentation in the skin
o Nourishes skin to make it bright and radiant
o Protects skin against harmful UV radiation
o Significantly improves skin elasticity
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4. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
Licorice extract
SabiWhite®
pTeroWhite®OlePent®
Cosmoperine®
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5. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
Licorice extract
Licorice extract 40% CA is a standardized extract from the dried roots of Glycyrrhiza glabra and
it contains a minimum of 40% Glabridin.
Glabridin is a potential molecule which is known for its skin lightening properties.
Licorice possesses potent and effective anti-inflammatory, antioxidant as well as
melanogenesis-inhibiting properties
Glabridin helps to lighten the skin color by inhibiting melanin formation, mainly by the
inhibition of tyrosinase activity.
Glabridin also has anti-inflammatory effects via inhibition of superoxide anion production and
cyclooxygenase activity.
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6. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
SabiWhite®
SabiWhite® is a color-free natural extract derived from Curcuma longa (Turmeric) rhizomes.
Its antioxidant action is of a comprehensive “bioprotectant” nature, efficiently preventing the
formation of free radicals, while quenching pre-formed ones as well.
This dual action protects the skin cells from damage by UV radiation and the resultant
inflammation and injury with far reaching beneficial effects
Laboratory studies revealed that SabiWhite® offers topical protection against UVB induced
inflammation and the resultant damage to the skin.
Turmeric Curcuminoids SabiWhite®
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7. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
pTeroWhite®
pTeroWhite® is a standardized extract from the dried heart wood of Pterocarpus marsupium
and contains a minimum of 90% PteroStilbene
pTeroWhite® offers antioxidant, anti-inflammatory support and lightens skin tone.
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8. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
OLEPENT®
OlePent®, is a novel, patent pending, unique pentapeptide developed by Sami - Sabinsa group.
Oleanoyl peptide is a pentapeptide conjugate of Oleanolic acid.
Oleanolic acid is known for its anti inflammatory, antioxidant, anti microbial and wound
healing properties.
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9. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
Sagging, Wrinkling, stress
induced pigmentation
Spider veins
And premature ageing
Elastase activity
Free radicals
Collagenase
activity
Inflammation
Damage of skin
dermis
Loss in
skin
elasticity
Loss in
skin
Tone & structure
Inflammatory
mediators
Anti-ageing potential of OlePent®
TGF-beta activity
Increases TGF-β
Rebuilds collagen
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10. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
OlePent®does:
Elastase inhibition Increases elasticity
Collagenase inhibition Repairs wrinkles
TGF beta increase Rebuilds Collagen
Anti oxidant Gives skin a more
luminous, uniform
complexion
UP TO
80%
UP TO
86%
UP TO
90%
UP TO
30%
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11. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
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FIRMING PEPTIDE REPAIRING PEPTIDE
OlePent®
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This peptide stimulates the skin’s
natural production of collagen
Restores the structure of the skin
and smooth wrinkles.
Minimizes the effect of degrading
enzyme
This peptide has anti-
inflammatory properties
Helps in repairing skin barrier
dysfunction
Repairs skin injury caused by
either wound or photo damage.

12. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
Cosmoperine
Cosmoperine is a dermal penetration enhancer. It is standardized for 98.5%
Tetrahydropiperine and is prepared from Piper nigrum (Pepper) by a proprietary process.
It is used as a skin permeation enhancer for other active ingredients in formulations.
This is also shown to improve skin health further to its ability to receive and selectively absorb
various nutrients
Thomas Alva Edison Patent Award in the year 2005
Thomas Alva Edison Patent Award 2005 for THP
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13. Sami Direct Cosmetics
Sami Direct Cosmetics. All rights reserved.
Defy skin ageing –
Look younger…… for longer
Age defying results inspired by
skin science (R&D Sami Labs)
and delivered by SamiDirect
THANK YOU
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