2. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Value Proposition
KODA Care (DeWolf, Glenn, GMZ Care and Tempo Canada)
is the leading network of technical service and market-
oriented distributors of specialty chemicals to the Personal
Care, Color Cosmetics and HI&I markets in North America,
specializing in delivering technologically advanced
formulating solutions that are competitively aligned with
today’s market trends and tomorrow’s industry forecast.
Passion Integrity Teamwork Execution2
3. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Trend Toward Natural Hair Styles
67% of Black women
and 77% of Black
consumers overall
wore a natural
hairstyle in 2013
27% of Black women
are planning to go
totally natural (no
relaxer, color, or
extensions)
67% of Black women
and 77% of Black
consumers overall
wore a natural
hairstyle in 2013
27% of Black women
are planning to go
totally natural (no
relaxer, color, or
extensions)
Consumer facts: Generating market
opportunity for:
Intensive
conditioners
Co-wash/Cleansing
Conditioners
Styling/treatment
product hybrids
Intensive
conditioners
Co-wash/Cleansing
Conditioners
Styling/treatment
product hybrids
3
Driving the need for:
Source: Ethnic Market Sees Rise In Anti-Aging SKUs – HAPPI/Mintel
Curl control –
predominant
concern
Prevention of hair
breakage caused by
simple, daily
grooming
Frizz control
Curl control –
predominant
concern
Prevention of hair
breakage caused by
simple, daily
grooming
Frizz control
4. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
4
Formulate products that
meet consumers’ natural
hair care regimens!
Maintain and beautify the natural curls
Sulfate-Free
With moisturizing
properties
1. Shampoo
Every 5-7 days
Use of conditioner instead of
shampoo to clean the hair.
Opportunity for Cleansing
Conditioners!
2. Co-wash for dry hair
Replenishing masks, oils, creams,
scalp care balms
3. Deep Conditioning
Twice a month
Detanglers, sprays, creams
4. Leave-in Conditioner
After every wash
Sprays for curl definition/shine,
moisturizing gels, hair polish and
freeze control serums, heat
protectants, curl friendly foams,
moisturizing balms
5. Styling
5. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
5
“Naturalista” Growing,
but Straighter Styles
Remain in Demand
Formulate products to restore and
nourish treated hair
Lightweight naturally-
derived oils, repair tonics
1. Day Care
Lightweight moisturizer
2. Night Care
Pre-shampoo treatment, shampoo or cleansing
conditioner and deep conditioning treatment
3. Weekly
Serum to protect the hair from heat
Sheen-moisture and/or styling sprays with
natural oils and/or silicones
Scalp massage treatment
Treatment/Styling hybrid products
4. Styling & Nutritional Support
6. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Nourishing Needs are Top Priority
42% of Black
consumers have tried
or would be
interested in trying
anti-aging hair care
products
30% of Black
consumers have used
or are interested in
hair care products
that treat baldness
and thinning
42% of Black
consumers have tried
or would be
interested in trying
anti-aging hair care
products
30% of Black
consumers have used
or are interested in
hair care products
that treat baldness
and thinning
Consumer facts:
Hair treatments
(rinse-off and leave-
on)
Scalp care products
Conditioning
shampoos
Co-wash/Cleansing
Conditioners
Less damaging
relaxing systems
Hair treatments
(rinse-off and leave-
on)
Scalp care products
Conditioning
shampoos
Co-wash/Cleansing
Conditioners
Less damaging
relaxing systems
Generating market
opportunity for:
Driving the need for:
6
Source: Ethnic Market Sees Rise In Anti-Aging SKUs – HAPPI/Mintel
Dry scalp prevention
Increased
moisturization and
elasticity
Dry scalp prevention
Increased
moisturization and
elasticity
7. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Washing = Conditioner-Only-Washing!
7
Marketing Claims:
For thick, curly hair and specifically
African American hair.
With lightweight moisturizers to
soften and control frizz, silk
protein to smooth hair for a soft
and silky feel; neem oil to control
frizz while adding brilliant shine;
and coconut oil to hydrate and
protect hair while reducing
breakage.
Made with certified organic
ingredients
Color-safe and made with
sustainably produced and ethically
traded ingredients.
Ingredients:
Deionized water, Cocos nucifera (coconut) oil*,
Butyrospermum parkii (shea butter) *,
Mangifera indica (mango) seed butter*, Olea
europaea (olive) fruit oil, Triticum vulgare
(wheat) germ oil, cetyl esters, kaolin clay,
grapeseed oil, Simmondsia chinensis (jojoba)
seed oil, behentrimonium chloride
(conditioner), Hibiscus sabdariffa extract, Salix
alba (willow) bark extract, Melia azadirachta
(neem) seed oil, cetyl alcohol, vegetable
protein, hydroxyethyl cellulose, stearyl alcohol,
Aloe barbadensis leaf juice, tocopherol
(vitamin E), African black soap extract, sea salt,
rosemary extract, caprylyl glycol
*certified organic ingredient
Masstige Market
8. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Washing = Conditioner-Only-Washing!
8
Premium Market
Marketing Claims:
A five-in-one conditioning cleanser
designed to improve hair health,
reduce frizz, moisturize, add shine,
and retain color.
Clinically proven to:
- Reduce frizz up to 50%
- Increase hair strength up to 70%
after one use
- Increase hair manageability up to
70% after one use
- Give hair up to 95% less breakage
after one application
Ingredients:
Water, Glycerin, Cetyl Alcohol, Cetearyl
Alcohol, Stearamidopropyl Dimethylamine,
Chamomilla Recutita (Matricaria) Flower
Extract, Prunus Serotina (Wild Cherry) Bark
Extract, Rosmarinus Officinalis (Rosemary) Leaf
Extract, Prunus Amygdalus Dulcis (Sweet
Almond) Oil, Aloe Barbadensis Leaf Juice,
Hydrolyzed Wheat Protein, Vegetable Oil (Olus
Oil), Panthenol, Butylene Glycol,
Behentrimonium Methosulfate, Polysorbate
60, PEG-60 Almond Glycerides,
Amodimethicone, Citric Acid, Menthol,
Phenoxyethanol, Ethylhexylglycerin, Fragrance,
Hexyl Cinnamal, Limonene, Linalool, Geraniol,
Benzyl Benzoate, Hydroxycitronellal,
Hydroxyisohexyl 3-Cyclohexene
Carboxaldehyde.
9. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Washing = Conditioner-Only-Washing!
9
Marketing Claims:
Low-lather formula cleanses like a shampoo. For
dry, damaged, curly, coarse, or colored hair.
Ingredients:
Water, Stearyl Alcohol, Cetyl Alcohol,
Stearamidopropyl Dimethylamine, Glutamic
Acid, Fragrance, Dimethicone,
Phenoxyethanol, Benzyl Alcohol, Zinc
Pyrithione, Citric Acid, Sodium Chloride,
Panthenol, Panthenyl Ethyl Ether, Prunus
Amygdalus Dulcis (Sweet Almond) Oil,
Methylchloroisothiazolinone,
Methylisothiazolinone
Mass Market
11. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
VARISOFT® EQ 100
• INCI: Quaternium-98 (proposed)
– 100% active esterquat (solvent-free)
– Liquid at room temperature
– Based on Rapeseed Oil
– Readily biodegradable (OECD-Test 301 F, > 60%)
• Benefits
– Excellent conditioning properties
– Can be used in various hair care applications: (shampoos,
conditioners, leave-in sprays)
– Additional thickening benefit in shampoos
– Delivers superior hair manageability, lubricity and softness
11
15. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
TEGO® AMID S 18
15
• INCI: Stearamidopropyl Dimethylamine
− Quat-free to avoid build-up on hair
− Strong viscosity increasing effect when used in a shampoo
formulation
• Benefits
– Improves wet and dry comb
– Reduces fly away
– Adds volume and body to the hair
– Emulsifying properties in creams
– Provides a pleasant skin feel
– Ideal for shampoos, conditioners and cleansing conditioners
16. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
TEGO® AMID S 18 Improvement in Hair
Body & Volume
16
1 2 3 4 5
Control
Cetrimonium Chloride
Behentrimonium Chloride
Distearyldimonium Chloride
Dicetyldimonium Chloride
Stearamidopropyl Amine
CTAC + AF100
BehTAC + AF100
DSDMAC + AF100
DCDMAC + AF100
SDMA + AF100
ABIL Soft AF 100
Score of sensory volume
assessment (5 = best)
Test formula: rinse
0.5 % Ceteareth-25
2.0 % Cetyl Alcohol
2.0 % active Cond.
(comb. 1.0 % + 1.0 %)
ad 100.0 % water;
pH = 4.0 ± 0.3
Tego® Amid S 18
18. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
KODA Care Mission Statement
“To Build Unwavering Customer Loyalty”
We accomplish through:
Developing long-term customer and supplier relationships by providing
innovative solutions to meet the formulating and production needs of our
customers.
Employing a leading team of technical sales people, supported by an
exceptional service organization.
Demonstrating the highest level of integrity in every transaction to the mutual
benefit of our customers, suppliers and employees.
Passion Integrity Teamwork Execution
18
The market was previously dominated by relaxers. Estimated at $133 mill in 2013 and expected to decline by 20% through 2018. As explained, this decline is driven by multi-ethnic consumers desire to embrace their natural beauty
Protection against hair breakage is a key care factor for ethnic hair. Controlling the frizz caused by high porosity
Hair care products for naturally curly hair will become more popular. Styling agents that can help to maintain the curls, while reducing frizz and intensive conditioners that accentuate the features of curly hair will be in high demand
For ethnic consumers washing the hair can lead to damage, it is a delicate, time consuming process. Only 4% of black women use shampoo every day, compared to 34% of women overall.
Co-washing Solution not only for african americans but for consumers with dry hair, curly or wavy (which tend to be naturally dry), or colored hair
Oils and butters, botanical extracts and vitamin E
Cationic conditioners like behentrimonium chloride for improved wet and dry combability.
As natural and sustainable are increasing in importance, vegetable-based, biodegradable esterquats can be an excellent alternative for customers: varisoft EQ 65 (Distearoylethyl dimonium chloride) which Evonik claims is nearly as efficient in conditioning as behentrimonium chloride
-Botanical Extracts: Nourish and condition; impart shine and softness to damaged hair. -Sweet Almond Oil: Emollient high in protein and fatty acids; helps nourish and moisturize the scalp and hair.
Aloe: potential for K3 Beta vera
Mackine 301 for its conditioning action
Hydrolyzed Wheat protein for high substantivity to damaged hair
Mackine 301 for its conditioning action
Silicone
Zinc Pyrithione to combat seborreirc dermatitis, another common problem for the ethnic consumer. Zinc Omadine from Lonza
Humectants and oils
The Viiamerine line are natural polymer derived from sunflower oil and other plant fatty acids, and vegetable glycerin. The exact structure and properties of Viamerine were specifically developed so that the material would penetrate into the epidermis and be very hydrating. It’s ability to bind 200% of its weight in water, which not only hydrates the skin, but makes Viamerine a plumping agent.
VIAMERINE® 2500 is extremely versatile with :
- Moisturizing activity,
- Emollient activity,
- Skin barrier protective (measurement of transepidermal water loss by Evaporimeter®),
- The power to absorb water, aqueous solutions and aqueous suspensions.
We designed it to have great feel on the skin, and to have benefits in lip care, including a high refractive index, giving high gloss, and excellent adhesion characteristics. We designed Viamerine to also be a relatively low cost active ingredient, given its performance, natural origin and organic certification. There are 6 Viamerines which differ in their properties and give the formulator a choice of viscosities and melting points, depending on the formulation being developed. We also work with customers to develop custom formulations, to give a Viamerine with the same principal hydrating and anti-aging properties, but also with some additional specific characteristic. As already mentioned, the main applications for Viamerine are skin care and lip care.
There are 6 grades of Viamerines®
3 Liquid: 2500, 4000, 10000 centipoise viscosity
3 Solid: 36°, 45°, 55°C melting point
