The document discusses trends in the natural hair care market such as consumers favoring natural hairstyles and nourishing products. It then provides formulation solutions for co-wash products using ingredients like VARISOFT EQ 100 and TEGO AMID S 18 that can cleanse hair like a shampoo while moisturizing. KODA Care aims to support customers by developing innovative solutions aligned with market trends through integrity, teamwork and execution.

1. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Wash Product Trends and Formulation
Solutions

2. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Value Proposition
KODA Care (DeWolf, Glenn, GMZ Care and Tempo Canada)
is the leading network of technical service and market-
oriented distributors of specialty chemicals to the Personal
Care, Color Cosmetics and HI&I markets in North America,
specializing in delivering technologically advanced
formulating solutions that are competitively aligned with
today’s market trends and tomorrow’s industry forecast.
Passion Integrity Teamwork Execution2

3. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Trend Toward Natural Hair Styles
67% of Black women
and 77% of Black
consumers overall
wore a natural
hairstyle in 2013
27% of Black women
are planning to go
totally natural (no
relaxer, color, or
extensions)
67% of Black women
and 77% of Black
consumers overall
wore a natural
hairstyle in 2013
27% of Black women
are planning to go
totally natural (no
relaxer, color, or
extensions)
Consumer facts: Generating market
opportunity for:
Intensive
conditioners
Co-wash/Cleansing
Conditioners
Styling/treatment
product hybrids
Intensive
conditioners
Co-wash/Cleansing
Conditioners
Styling/treatment
product hybrids
3
Driving the need for:
Source: Ethnic Market Sees Rise In Anti-Aging SKUs – HAPPI/Mintel
Curl control –
predominant
concern
Prevention of hair
breakage caused by
simple, daily
grooming
Frizz control
Curl control –
predominant
concern
Prevention of hair
breakage caused by
simple, daily
grooming
Frizz control

4. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
4
Formulate products that
meet consumers’ natural
hair care regimens!
Maintain and beautify the natural curls
Sulfate-Free
With moisturizing
properties
1. Shampoo
Every 5-7 days
Use of conditioner instead of
shampoo to clean the hair.
Opportunity for Cleansing
Conditioners!
2. Co-wash for dry hair
Replenishing masks, oils, creams,
scalp care balms
3. Deep Conditioning
Twice a month
Detanglers, sprays, creams
4. Leave-in Conditioner
After every wash
Sprays for curl definition/shine,
moisturizing gels, hair polish and
freeze control serums, heat
protectants, curl friendly foams,
moisturizing balms
5. Styling

5. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
5
“Naturalista” Growing,
but Straighter Styles
Remain in Demand
Formulate products to restore and
nourish treated hair
Lightweight naturally-
derived oils, repair tonics
1. Day Care
Lightweight moisturizer
2. Night Care
Pre-shampoo treatment, shampoo or cleansing
conditioner and deep conditioning treatment
3. Weekly
Serum to protect the hair from heat
Sheen-moisture and/or styling sprays with
natural oils and/or silicones
Scalp massage treatment
Treatment/Styling hybrid products
4. Styling & Nutritional Support

6. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Nourishing Needs are Top Priority
42% of Black
consumers have tried
or would be
interested in trying
anti-aging hair care
products
30% of Black
consumers have used
or are interested in
hair care products
that treat baldness
and thinning
42% of Black
consumers have tried
or would be
interested in trying
anti-aging hair care
products
30% of Black
consumers have used
or are interested in
hair care products
that treat baldness
and thinning
Consumer facts:
Hair treatments
(rinse-off and leave-
on)
Scalp care products
Conditioning
shampoos
Co-wash/Cleansing
Conditioners
Less damaging
relaxing systems
Hair treatments
(rinse-off and leave-
on)
Scalp care products
Conditioning
shampoos
Co-wash/Cleansing
Conditioners
Less damaging
relaxing systems
Generating market
opportunity for:
Driving the need for:
6
Source: Ethnic Market Sees Rise In Anti-Aging SKUs – HAPPI/Mintel
Dry scalp prevention
Increased
moisturization and
elasticity
Dry scalp prevention
Increased
moisturization and
elasticity

7. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Washing = Conditioner-Only-Washing!
7
Marketing Claims:
For thick, curly hair and specifically
African American hair.
With lightweight moisturizers to
soften and control frizz, silk
protein to smooth hair for a soft
and silky feel; neem oil to control
frizz while adding brilliant shine;
and coconut oil to hydrate and
protect hair while reducing
breakage.
Made with certified organic
ingredients
Color-safe and made with
sustainably produced and ethically
traded ingredients.
Ingredients:
Deionized water, Cocos nucifera (coconut) oil*,
Butyrospermum parkii (shea butter) *,
Mangifera indica (mango) seed butter*, Olea
europaea (olive) fruit oil, Triticum vulgare
(wheat) germ oil, cetyl esters, kaolin clay,
grapeseed oil, Simmondsia chinensis (jojoba)
seed oil, behentrimonium chloride
(conditioner), Hibiscus sabdariffa extract, Salix
alba (willow) bark extract, Melia azadirachta
(neem) seed oil, cetyl alcohol, vegetable
protein, hydroxyethyl cellulose, stearyl alcohol,
Aloe barbadensis leaf juice, tocopherol
(vitamin E), African black soap extract, sea salt,
rosemary extract, caprylyl glycol
*certified organic ingredient
Masstige Market

8. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Washing = Conditioner-Only-Washing!
8
Premium Market
Marketing Claims:
A five-in-one conditioning cleanser
designed to improve hair health,
reduce frizz, moisturize, add shine,
and retain color.
Clinically proven to:
- Reduce frizz up to 50%
- Increase hair strength up to 70%
after one use
- Increase hair manageability up to
70% after one use
- Give hair up to 95% less breakage
after one application
Ingredients:
Water, Glycerin, Cetyl Alcohol, Cetearyl
Alcohol, Stearamidopropyl Dimethylamine,
Chamomilla Recutita (Matricaria) Flower
Extract, Prunus Serotina (Wild Cherry) Bark
Extract, Rosmarinus Officinalis (Rosemary) Leaf
Extract, Prunus Amygdalus Dulcis (Sweet
Almond) Oil, Aloe Barbadensis Leaf Juice,
Hydrolyzed Wheat Protein, Vegetable Oil (Olus
Oil), Panthenol, Butylene Glycol,
Behentrimonium Methosulfate, Polysorbate
60, PEG-60 Almond Glycerides,
Amodimethicone, Citric Acid, Menthol,
Phenoxyethanol, Ethylhexylglycerin, Fragrance,
Hexyl Cinnamal, Limonene, Linalool, Geraniol,
Benzyl Benzoate, Hydroxycitronellal,
Hydroxyisohexyl 3-Cyclohexene
Carboxaldehyde.

9. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Co-Washing = Conditioner-Only-Washing!
9
Marketing Claims:
Low-lather formula cleanses like a shampoo. For
dry, damaged, curly, coarse, or colored hair.
Ingredients:
Water, Stearyl Alcohol, Cetyl Alcohol,
Stearamidopropyl Dimethylamine, Glutamic
Acid, Fragrance, Dimethicone,
Phenoxyethanol, Benzyl Alcohol, Zinc
Pyrithione, Citric Acid, Sodium Chloride,
Panthenol, Panthenyl Ethyl Ether, Prunus
Amygdalus Dulcis (Sweet Almond) Oil,
Methylchloroisothiazolinone,
Methylisothiazolinone
Mass Market

10. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Formulation Solutions for
Cleansing Conditioners
10

11. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
VARISOFT® EQ 100
• INCI: Quaternium-98 (proposed)
– 100% active esterquat (solvent-free)
– Liquid at room temperature
– Based on Rapeseed Oil
– Readily biodegradable (OECD-Test 301 F, > 60%)
• Benefits
– Excellent conditioning properties
– Can be used in various hair care applications: (shampoos,
conditioners, leave-in sprays)
– Additional thickening benefit in shampoos
– Delivers superior hair manageability, lubricity and softness
11

12. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Cleansing Conditioner Sensory Panel Study
with VARISOFT® EQ 100
12
20 test persons (including 7
African American)
filled out a questionnaire
after usage

13. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Cleansing Conditioner Sensory Results with
VARISOFT® EQ 100
13
Very Good = 5
Good = 4
Adequate = 3
Fair = 2
Poor = 1

14. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Multiracial Hair Sensory Study with
VARISOFT® EQ 100
VARISOFT EQ 100
offers excellent
performance in
products targeting
multiracial hair
14
Test formula: conditioner
0.5 % Ceteareth-25
5.0 % Cetearyl Alcohol
1.0 % a.m. Quat
ad 100.0 % water; pH = 4

15. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
TEGO® AMID S 18
15
• INCI: Stearamidopropyl Dimethylamine
− Quat-free to avoid build-up on hair
− Strong viscosity increasing effect when used in a shampoo
formulation
• Benefits
– Improves wet and dry comb
– Reduces fly away
– Adds volume and body to the hair
– Emulsifying properties in creams
– Provides a pleasant skin feel
– Ideal for shampoos, conditioners and cleansing conditioners

16. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
TEGO® AMID S 18 Improvement in Hair
Body & Volume
16
1 2 3 4 5
Control
Cetrimonium Chloride
Behentrimonium Chloride
Distearyldimonium Chloride
Dicetyldimonium Chloride
Stearamidopropyl Amine
CTAC + AF100
BehTAC + AF100
DSDMAC + AF100
DCDMAC + AF100
SDMA + AF100
ABIL Soft AF 100
Score of sensory volume
assessment (5 = best)
Test formula: rinse
0.5 % Ceteareth-25
2.0 % Cetyl Alcohol
2.0 % active Cond.
(comb. 1.0 % + 1.0 %)
ad 100.0 % water;
pH = 4.0 ± 0.3
Tego® Amid S 18

17. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
Viamarine WH 36
25%
0%
10%
3%
6%
2%
0%
5%
10%
15%
20%
25%
30%
variationin%
couchessupérieures couchessupérieureset
moyennes
épiderme entier
5% Viamerine® placebo
Outer layer Outer & Middle layer Whole epidermis
Skin Hydration• INCI:
Hydroxystearic/Linolenic/
Oleic Polyglycerides
− Natural polyglycerides of
sunflower oil and other
plant fatty acids
• Benefits
– Highly moisturizing, ideal
for scalp care
– Active in the entire
epidermis, not just the skin
surface
– High gloss effect

18. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
KODA Care Mission Statement
“To Build Unwavering Customer Loyalty”
We accomplish through:
Developing long-term customer and supplier relationships by providing
innovative solutions to meet the formulating and production needs of our
customers.
Employing a leading team of technical sales people, supported by an
exceptional service organization.
Demonstrating the highest level of integrity in every transaction to the mutual
benefit of our customers, suppliers and employees.
Passion Integrity Teamwork Execution
18

19. SupportingthedevelopmentofformulationsolutionsforeverydaylifeTM
glenncorp.com
8530 Eagle Point Blvd.
Lake Elmo, MN 55042
(p) 651.221.2406
(f) 651.221.1926