This document provides an instructor's manual for a chapter on social, mobile, and local marketing. It outlines the key teaching objectives which are to explain the differences and relationships between traditional online marketing and new social-mobile-local platforms. It also aims to describe the size and growth of these areas, explain the marketing processes and capabilities of platforms like Facebook and mobile, and identify elements of local marketing campaigns.
This document provides an instructor's manual for a chapter on social, mobile, and local marketing. It outlines key teaching objectives such as explaining the differences between traditional online marketing and new social-mobile-local platforms. It also summarizes the capabilities and key elements of social marketing platforms like Facebook, Twitter, and Pinterest, as well as mobile marketing campaigns and location-based local marketing. The manual provides guidance on teaching concepts, discussing cases, and answering student questions to help them understand these emerging areas of digital marketing.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Placement optimization, which allows advertising budgets to be dynamically allocated across Facebook and Instagram, led to improved campaign delivery over using Facebook alone in a study of 10 brand advertising campaigns. Specifically, placement optimization resulted in 4.1% higher reach and 5.2% lower cost per impression, on average. While there was no statistically significant difference in brand lift between the two approaches, placement optimization achieved the same level of lift at a lower average cost per lift of 10-27% due to its ability to reach more people within the same budget.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
This document provides an overview of measuring and optimizing marketing campaigns on Facebook. It discusses:
1) Facebook's enormous opportunity for marketers with over 400 million users worldwide who spend significant time on the platform.
2) The challenges of measuring ROI on Facebook given its popularity and lack of effective measurement tools.
3) A framework for marketers to measure, segment, target, and optimize their Facebook efforts including identifying best customers and message delivery.
The document outlines a social media strategy for DME Sports Club. It assigns ownership of channels like the blog, Facebook, LinkedIn, and YouTube. It provides objectives for each channel such as brand awareness, engagement, and lead generation. It also gives guidance on content like sharing links, posts, and videos. Budgets are suggested for promoting the Facebook page. The strategy aims to grow the fan base through active participation on various social media platforms.
This document proposes solutions to foster stronger relationships and knowledge sharing among employees through a social intranet. It identifies problems with current tools like lack of awareness, interest and motivation. The strategy involves 1) tracking individual and project progress with rewards and incentives, 2) using business analytics for effective search and recommendations, and 3) an intelligent user interface with gamification. The implementation plan is for a big bang rollout over 10-12 months. Risks include lack of analytics support and system issues, which will be mitigated through dedicated experts, consistent data updates, testing and training.
Social media marketing refers to promoting brands or products on social media platforms. It aims to create engaging content that attracts users' attention and encourages sharing with their networks. This allows corporate messages to spread virally from user to user, gaining trust and exposure. Key benefits include building brand awareness, establishing trust through online relationships, and increasing website traffic and search engine optimization through shared links. However, social media marketing also faces challenges like generating consistent content, demonstrating return on investment, and integrating interactions into customer relationship management.
This document provides an instructor's manual for a chapter on social, mobile, and local marketing. It outlines key teaching objectives such as explaining the differences between traditional online marketing and new social-mobile-local platforms. It also summarizes the capabilities and key elements of social marketing platforms like Facebook, Twitter, and Pinterest, as well as mobile marketing campaigns and location-based local marketing. The manual provides guidance on teaching concepts, discussing cases, and answering student questions to help them understand these emerging areas of digital marketing.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Placement optimization, which allows advertising budgets to be dynamically allocated across Facebook and Instagram, led to improved campaign delivery over using Facebook alone in a study of 10 brand advertising campaigns. Specifically, placement optimization resulted in 4.1% higher reach and 5.2% lower cost per impression, on average. While there was no statistically significant difference in brand lift between the two approaches, placement optimization achieved the same level of lift at a lower average cost per lift of 10-27% due to its ability to reach more people within the same budget.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
This document provides an overview of measuring and optimizing marketing campaigns on Facebook. It discusses:
1) Facebook's enormous opportunity for marketers with over 400 million users worldwide who spend significant time on the platform.
2) The challenges of measuring ROI on Facebook given its popularity and lack of effective measurement tools.
3) A framework for marketers to measure, segment, target, and optimize their Facebook efforts including identifying best customers and message delivery.
The document outlines a social media strategy for DME Sports Club. It assigns ownership of channels like the blog, Facebook, LinkedIn, and YouTube. It provides objectives for each channel such as brand awareness, engagement, and lead generation. It also gives guidance on content like sharing links, posts, and videos. Budgets are suggested for promoting the Facebook page. The strategy aims to grow the fan base through active participation on various social media platforms.
This document proposes solutions to foster stronger relationships and knowledge sharing among employees through a social intranet. It identifies problems with current tools like lack of awareness, interest and motivation. The strategy involves 1) tracking individual and project progress with rewards and incentives, 2) using business analytics for effective search and recommendations, and 3) an intelligent user interface with gamification. The implementation plan is for a big bang rollout over 10-12 months. Risks include lack of analytics support and system issues, which will be mitigated through dedicated experts, consistent data updates, testing and training.
Social media marketing refers to promoting brands or products on social media platforms. It aims to create engaging content that attracts users' attention and encourages sharing with their networks. This allows corporate messages to spread virally from user to user, gaining trust and exposure. Key benefits include building brand awareness, establishing trust through online relationships, and increasing website traffic and search engine optimization through shared links. However, social media marketing also faces challenges like generating consistent content, demonstrating return on investment, and integrating interactions into customer relationship management.
Role of Social Media in Modern Day Marketing as an OperationHammad Latif
This will explain you how social media has revolutionized the concept of marketing. How social media is better than traditional media for marketing and why marketers should focus more on social media marketing rather than the traditional one...
Integrated marketing communication (imc) for facebooknirmal9185
The document discusses integrated marketing communication (IMC) and its use on Facebook. IMC coordinates all marketing communications tools, like advertising, personal selling, sales promotion, public relations, direct marketing, and events/sponsorships, to maximize impact on consumers. The document then provides examples of how each tool can be used on Facebook, such as advertising on webpages/games, private/mass emailing, sponsoring college events/radio programs/sports, and providing services/connecting people. In summary, the document outlines IMC and its application across Facebook's various marketing communication avenues.
Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
Digital marketing is marketing using electronic devices like computers and smartphones. It includes internet marketing techniques like search engine optimization (SEO), search engine marketing, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, and pay-per-click advertising. Digital marketing provides benefits to businesses like opening growth options, higher conversion rates, improved customer support, ability to reach mobile customers, and increased brand trust. It allows measuring effectiveness and establishing personal connections with customers.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
The document is a training manual for social media analytics from BlitzMetrics. It covers topics such as:
1. Facebook timeline and wall management, including changes to profiles, cover photos, apps, pinned posts and milestones.
2. Facebook ads, including how to create ads and target audiences.
3. Using the activity log and messages features to manage the Facebook page and engage with fans.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
Integrated Marketing Communication Project for Facebook (Master of Arts Disse...Sayaka Brand
Dissertation Project for Master of Arts in Marketing Communications. This project is an integrated, multi-channel marketing communications project for Facebook as a social media platform and company itself. The aim of this project was to combat the loss of users as well as retain the existing user base, namely the millenials, in a meaningful way.
Gratification of new media in marketing a productsaurav kishor
Saurav Kishor submitted a dissertation on "Gratification of new media while marketing a new product" to Manipal University, Bangalore Campus in partial fulfillment of the requirements for a Bachelor of Journalism and Mass Communication degree. The dissertation was approved by the guide and director as it satisfied the academic requirements. Saurav conducted original research and analysis under the guidance of Dr. Nandini Lakshmikanta on how social media can be used effectively to market new products.
Can Social Media & Enterprise Applications team up?NUS-ISS
Presented by Mr Sushil Anand, Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence at ISS-IBM Seminar: A Measure of Social Media Analytics on 31 July 2014.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
This document provides an overview of a presentation on the business aspects of app development. The presentation covers topics such as traditional professions vs emerging professions, conducting market research to understand customer needs and identify opportunities, and developing an app business model. The market research section discusses identifying customer pain points through surveys, feedback, and prototyping. Developing a business section notes choosing a business model like premium, freemium, or advertising supported and measuring key metrics like daily/monthly active users. The goal is to develop an app business rather than just an app product and understand how to keep and grow the customer base.
Grow Your Business With Facebook Video BlitzMetrics
This document discusses how businesses can grow by using Facebook video. It notes that mobile video usage is increasing dramatically and that the most personal connections happen on mobile. It provides tips for businesses to match how people watch videos, such as in short bursts or for longer periods. It recommends creating video ads for different platforms and attention levels. The document also stresses measuring ad performance and testing multiple creatives to see what works best for each business.
This white paper provides guidance on driving ROI from Facebook advertising. It discusses setting objectives, targeting the right audiences, creative best practices, optimizing the user experience, tracking conversions, mobile strategy, and bidding. The key recommendations include setting clear business goals and metrics, leveraging rich user data for targeting, testing different creative formats, rewarding user engagement, and using apps and competitions to build interactions.
This document provides an overview of 5 lessons on using Facebook ads for ecommerce in the era of iOS14. The lessons cover understanding how iOS14 has impacted Facebook's ability to track users and target ads, setting up the Facebook pixel and event tracking, creating audiences using first-party and Facebook data, campaign and ad set options like objectives, budgets, and targeting, and going beyond conversion goals. The key points are that targeting needs to be broader due to less data, lookalike audiences may not work as well, and remarketing may not perform how it used to but should still be set up.
#1 Digital Marketing Agency in Noida - Skytrustit.comskytrust
Skytrust is One Of The Best Digital Marketing Agency in Noida We Specialised in SEO, PPC, Social Media Marketing, Email Marketing, And Web Services
https://skytrustit.com/digital-marketing-agency-in-noida/
Facebook is still an important platform for businesses due to its large audience of 2.89 billion users from varied demographics. It allows for targeted advertising through features like custom audience targeting based on interests, behaviors, and past interactions with a brand. Facebook provides analytics that give insights into content and ad performance to optimize marketing efforts.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Role of Social Media in Modern Day Marketing as an OperationHammad Latif
This will explain you how social media has revolutionized the concept of marketing. How social media is better than traditional media for marketing and why marketers should focus more on social media marketing rather than the traditional one...
Integrated marketing communication (imc) for facebooknirmal9185
The document discusses integrated marketing communication (IMC) and its use on Facebook. IMC coordinates all marketing communications tools, like advertising, personal selling, sales promotion, public relations, direct marketing, and events/sponsorships, to maximize impact on consumers. The document then provides examples of how each tool can be used on Facebook, such as advertising on webpages/games, private/mass emailing, sponsoring college events/radio programs/sports, and providing services/connecting people. In summary, the document outlines IMC and its application across Facebook's various marketing communication avenues.
Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
Digital marketing is marketing using electronic devices like computers and smartphones. It includes internet marketing techniques like search engine optimization (SEO), search engine marketing, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, and pay-per-click advertising. Digital marketing provides benefits to businesses like opening growth options, higher conversion rates, improved customer support, ability to reach mobile customers, and increased brand trust. It allows measuring effectiveness and establishing personal connections with customers.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
The document is a training manual for social media analytics from BlitzMetrics. It covers topics such as:
1. Facebook timeline and wall management, including changes to profiles, cover photos, apps, pinned posts and milestones.
2. Facebook ads, including how to create ads and target audiences.
3. Using the activity log and messages features to manage the Facebook page and engage with fans.
Facebook introduced 5 new reaction emojis - angry, sad, wow, haha and love - to allow users to express more nuanced responses to posts. This provides both opportunities and challenges for brands. It offers more audience engagement and insight into sentiment, but brands must also consider how to address negative reactions and adjust their strategies and measurement frameworks for the increased emotional data. Reactions also have implications for how other social platforms approach user interactions.
Integrated Marketing Communication Project for Facebook (Master of Arts Disse...Sayaka Brand
Dissertation Project for Master of Arts in Marketing Communications. This project is an integrated, multi-channel marketing communications project for Facebook as a social media platform and company itself. The aim of this project was to combat the loss of users as well as retain the existing user base, namely the millenials, in a meaningful way.
Gratification of new media in marketing a productsaurav kishor
Saurav Kishor submitted a dissertation on "Gratification of new media while marketing a new product" to Manipal University, Bangalore Campus in partial fulfillment of the requirements for a Bachelor of Journalism and Mass Communication degree. The dissertation was approved by the guide and director as it satisfied the academic requirements. Saurav conducted original research and analysis under the guidance of Dr. Nandini Lakshmikanta on how social media can be used effectively to market new products.
Can Social Media & Enterprise Applications team up?NUS-ISS
Presented by Mr Sushil Anand, Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence at ISS-IBM Seminar: A Measure of Social Media Analytics on 31 July 2014.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
This document provides an overview of a presentation on the business aspects of app development. The presentation covers topics such as traditional professions vs emerging professions, conducting market research to understand customer needs and identify opportunities, and developing an app business model. The market research section discusses identifying customer pain points through surveys, feedback, and prototyping. Developing a business section notes choosing a business model like premium, freemium, or advertising supported and measuring key metrics like daily/monthly active users. The goal is to develop an app business rather than just an app product and understand how to keep and grow the customer base.
Grow Your Business With Facebook Video BlitzMetrics
This document discusses how businesses can grow by using Facebook video. It notes that mobile video usage is increasing dramatically and that the most personal connections happen on mobile. It provides tips for businesses to match how people watch videos, such as in short bursts or for longer periods. It recommends creating video ads for different platforms and attention levels. The document also stresses measuring ad performance and testing multiple creatives to see what works best for each business.
This white paper provides guidance on driving ROI from Facebook advertising. It discusses setting objectives, targeting the right audiences, creative best practices, optimizing the user experience, tracking conversions, mobile strategy, and bidding. The key recommendations include setting clear business goals and metrics, leveraging rich user data for targeting, testing different creative formats, rewarding user engagement, and using apps and competitions to build interactions.
This document provides an overview of 5 lessons on using Facebook ads for ecommerce in the era of iOS14. The lessons cover understanding how iOS14 has impacted Facebook's ability to track users and target ads, setting up the Facebook pixel and event tracking, creating audiences using first-party and Facebook data, campaign and ad set options like objectives, budgets, and targeting, and going beyond conversion goals. The key points are that targeting needs to be broader due to less data, lookalike audiences may not work as well, and remarketing may not perform how it used to but should still be set up.
#1 Digital Marketing Agency in Noida - Skytrustit.comskytrust
Skytrust is One Of The Best Digital Marketing Agency in Noida We Specialised in SEO, PPC, Social Media Marketing, Email Marketing, And Web Services
https://skytrustit.com/digital-marketing-agency-in-noida/
Facebook is still an important platform for businesses due to its large audience of 2.89 billion users from varied demographics. It allows for targeted advertising through features like custom audience targeting based on interests, behaviors, and past interactions with a brand. Facebook provides analytics that give insights into content and ad performance to optimize marketing efforts.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
This document discusses building an e-commerce website. It covers understanding business objectives and choosing the right technology. Key steps include developing a vision, business model, understanding the target audience and market, conducting a SWOT analysis, creating an e-commerce presence map and timeline. The systems development life cycle is also discussed, including analysis/planning, design, building, testing and implementation. Factors like hardware, software, hosting and site design are important considerations.
Social media marketing services are becoming increasingly important for businesses. The document discusses how social networks have massive user bases, with Facebook having 665 million daily users and Twitter having 288 million monthly users. It provides statistics showing that spending time on social media can increase exposure and lead to new business. Examples are given of large companies like Ford and Kraft that have successfully used social media marketing. The document concludes by outlining three social media marketing plans for businesses that include setting up and maintaining presences on Facebook, Twitter, blogs, YouTube, Pinterest, Instagram and Vine.
The document outlines a 7-step strategy for effective Facebook marketing: 1) audit current social media presence, 2) define ideal customers, 3) create a social media statement of purpose, 4) establish success metrics, 5) develop engaging content, 6) use social media management tools, and 7) continuously track, analyze, and optimize the strategy. The strategy provides a framework to build an effective and measurable Facebook marketing plan focused on the right audience.
The document discusses various digital marketing frameworks including the 4E framework of educate, excite, engage, and experience. It also discusses the 7C online marketing framework focusing on core goals, content, community, communication, commerce, and connection. Additionally, it outlines the wheel of social media engagement and how companies can listen, analyze, and engage customers through digital marketing campaigns. Key aspects covered include identifying strategy, target audiences, budgets, experimenting with communications, and monitoring success.
The document discusses several frameworks for digital marketing, including the 4E framework involving excitement, education, experience and engagement. It also discusses the 7C online marketing framework involving core goals, contextual elements, content, community, communication, commerce and connection. Another section discusses the wheel of social media engagement and its information, connected, network, dynamic and timeliness effects. The document also covers how firms can engage customers through listening, analyzing and implementing strategies on social media.
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
1. The document discusses social, mobile, and local marketing. It provides information on popular social media platforms like Facebook, Twitter, and Pinterest including their founding dates, founders, user numbers, and revenue.
2. It then discusses basic features of these social media and some of their common marketing tools. Mobile marketing is growing rapidly and most users spend their time on mobile using apps rather than browsers.
3. The document outlines steps to start a mobile or location-based marketing campaign including developing mobile-optimized websites, apps, and ads as well as measuring campaign results. Location-based marketing targets users based on location to provide local services and information.
Social media marketing has become an essential part of marketing strategies. Job opportunities in social media marketing are diverse and include roles like social media manager and social media strategist. Top companies for social media marketers include Accenture, Amazon, and Dell. Salaries range from $50,000 to $65,000 depending on the role. The document then promotes Simply Learn's postgraduate program in digital marketing and how it can help one learn about topics like SEO, SEM, content marketing and more.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a social strategy, creating an authentic brand voice, making content interactive, nurturing relationships, and continuously learning. It then discusses how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for each objective.
This document is an internship report submitted by Abuur Raqueeb to Lovely Professional University for their Bachelors of Business Administration degree. The report details Raqueeb's internship at SKOLAR, where they gained experience in sales and marketing strategies. Specifically, Raqueeb learned how SKOLAR generates and collects leads for sales, and how to convert those leads into sales through customer engagement and convincing customers. The report provides an overview of Raqueeb's duties and contributions during the internship period.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a strategy that is social by design, creating an authentic brand voice, making content interactive, nurturing relationships, and keeping learning. It also details how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for campaigns and tools to utilize for each objective.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
Digital Marketing Plan for The Sparks FoundationDaibi Moitra
I am Daibi Moitra and I am completing My Integrated MSc. from BIT Mesra. Currently completing my Digital Marketing Internship from The Sparks Foundation. I am sharing a Power point Presentation on the Digital Marketing/Social Media Marketing of different Functions of The Sparks Foundation.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024