Role of Social Media in Modern Day Marketing as an Operation
•
3 likes•2,448 views
This will explain you how social media has revolutionized the concept of marketing. How social media is better than traditional media for marketing and why marketers should focus more on social media marketing rather than the traditional one...
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (6)
Similar to Role of Social Media in Modern Day Marketing as an Operation
Similar to Role of Social Media in Modern Day Marketing as an Operation (20)
Recently uploaded
Recently uploaded (20)
Role of Social Media in Modern Day Marketing as an Operation
- 1. Role of Social Media in Modern Day Marketing as an Operation
- 2. Prepared By: Hammad Latif
- 4. Social Media SEO BLOG Mail TV Phone INBOUND OUTBOUND
- 5. Find Convert Keep Find Convert Keep Social Media Marketing Traditional Marketing
- 6. Social Media Two Way Conversation Open System Transparent One-on-one Marketing About You Brand and User Generated Content Authentic Content Free Platform Metric: Engagement Actors: Users/Influencers Community Design Making Unstructured Communication Real Time Creating Bottom-up Strategy Informal Language Active Involvement Traditional Media One Way Conversation Closed System Opaque Mass Marketing About Me Professional Content Polished Content Paid Platform Metric: Reach/Frequency Actors/Celebrities Economic Decision Making Controlled Communication Pre-produced/Scheduled Top-down Strategy Formal Language Passive Involvement
- 7. PROS & CONS Social Media Inexpensive Interactive/Engaging Time Consuming Measureable Disseminates Rapidly Traditional Media Expensive One Way/Non-Reciprocal Short Term Results Hard to Measure Permanent/Tangible
- 8. TRENDS Social Traditional Percentage Increase in Effectiveness 76% From Last3 Years 16% From Last 3 Years
- 9. COST COMPARISON Cost of Whole Day Ad Campaign on Facebook Rs. 1200 Cost of Whole Day Ad Campaign on TV/Newspaper Rs. 110K
- 10. 0 10000 20000 30000 40000 50000 60000 70000 80000 Social Media Bill Board Radio Television Newspaper Cost Comparison CPM
- 11. REACH 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 Social Media Bill Boards Radio Television Newspapers Reach
- 12. BLOGGING One of the Best Ways to Attract New Customers 57% companies increased their customer base by 80% just from their blog. It means if you blog more, you will get more customers
- 13. BLOGGING HIGHLY AFFECTS CONSUMER BUYING BEHAVIOR (Even More Than Advertising) 61% of US consumers have made a purchase based on a blog post 77% of internet users read blog 81% of US customers trust advice and information from blogs 82% of customers enjoy reading relevant content from brands 70% of consumers learn about a company through articles rather than ads Published on: QuickSprout.com/blog
- 14. How Blogging Generates Leads Small businesses with blogs generate 126% more leads Blogging 16 to 20 times a month earned B2B businesses nearly 3 times as many leads B2B marketers using blogs generate 67% more leads
- 15. That’s Why Marketers Prefer Blogging Over Other Methods 37% of marketers believe blog posts are the most important type of marketing 21% of marketers said that blogging has become their top priority since 2014 25% marketers believe blogging has the best ROI among all marketing activities
- 16. Companies Using Social Media as Their Main Marketing Tool BMW One Series Road Trip Utilizing Facebook to promote their 1-Series Road Trip and they have created a Rampenfest Page for fans.
- 17. OREO International spending more budget on Social Media Marketing as compared to Traditional one. Oreo took advantage of the blackout during the 2013 Super Bowl in an interesting, provocative way. They posted a single image donned with the words “You can still duck in the dark.” The big black and white cookie hit a home run. The post went viral. Turns out, Oreo had a 15 person team on hand to take advantage of captive super bowl audience. Now, that’s a strong social media marketing campaign.
- 18. Like Oreo, Nike used a major sporting event to surround their social media campaign. They skipped the high profile athletes of the 2012 Olympics and instead featured the average Olympic athletes. Nike gained 166,718 Facebook fans during the London Olympics. NIKE
- 19. Asani.com.pk Social Media Marketing Traditional Marketing 71% of their revenue is generated through the users coming from Facebook, Twitter etc.
- 20. Intel Pakistan
- 21. Microsoft/Nokia Pakistan From the last one and half year, Microsoft/Nokia Pakistan has changed their Marketing Strategy. Now they are focusing more on marketing through Social Media rather than using the Traditional Media. They’re doing this to promote their Lumia series specially. For this, they are also running their weekly contests in which the winner gets the Lumia and Microsoft Surface Tablet.
- 22. ANY QUESTION?