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The Not-Talked-About
Secret to Hypergrowth:
Acceleration through Customer Experience
Maria Pergolino
CMO
ActiveCampaign
@inboundmarketer
The global leader in
customer experience
automation
150k
Customers
170
Countries
4B
Weekly automated
experiences
850+
Integrations
6000+
Active
partners
#1
On G2 & TrustRadius
Email Marketing
Marketing Automation
CRM
Customer Service
OUR SOLUTIONS INCLUDE:
150,000
Customers
$240M
Series C Funding
$150M
ARR
Founded
2003
Launches SaaS
platform
2016
500
Employees
2019
100k
Customers
2020
1,000*
Employees
2021 *expected
ActiveCampaign did it differently
We’ve all
heard what it
takes for
hypergrowth
So what have we learned?
1. Solve for
underserved
markets
✔ Viral growth
✔ Early advocacy
✔ Freedom to innovate
✔ Momentum
2. Focus on your
vision — not
the competition
3. Focus on
sustainability
before your
focus on growth
✔ Controlled Growth
✔ Ownership of Roadmap
✔ Optionality
✔ Real Customers & Revenue
4. Don’t overlook
global markets
5. Reduce risk
through
optionality
No one customer will
represent more than
.5% of revenue
The AC Rule
6. Invest in your
community and
they will invest
in you
7. Even if it doesn’t
“make sense”
on paper 200 small business events in 2019,
reimagined virtual experience in 2020
Free implementation & migration
”We were able to quickly promote
the new business to existing
contacts... It was seamless, and
because of ActiveCampaign, we
were able to pivot immediately.
This was crucial to our survival.”
— Monika Reti
8. We understand
that CX
investments lead
to advocacy
9. Our teams test
drive & create
new innovation
10. We became our
own best
customer
11. We help
customers see
what to do next
12. We learned to
balance personal
touch with 1:1
automation
AUTOMATION
HUMAN
TOUCH
THE SWEET SPOT
THANK YOU
Maria Pergolino
CMO
ActiveCampaign
@inboundmarketer

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