40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
My Company's Revenue Dropped to $0 — and We Thrived with TripActions' CEO, Ar...saastr
Crises happen — and there is always another one around the corner. So how do you create a business that is flexible enough to weather the storms without losing sight of your company’s North Star?
This is how TripActions, a unicorn worth $4B in just 5 years that saw its revenue drop to $0 in an industry that came to a complete standstill, navigated through the crisis and emerged with a higher valuation and more customers than ever.
Key Takeaways include:
How to structure a sustainable business
How to define and contextualize a crisis
Finding opportunities without sacrificing mission
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
This presentation from Dawn Lyon, vice president of corporate affairs at Glassdoor, was originally given at the Battery Ventures Growth Marketing Summit. During her presentation, Dawn shared the data-driven storytelling playbook she helped drive at both Glassdoor and Zillow, and advice for marketers on implementing a similar playbook in their organization.
This presentation from Anthony Kennada, vice president of marketing at the customer success startup Gainsight, was originally given at Battery’s recent Growth Marketing Summit. During his talk, Anthony shared how he and the Gainsight team set out to shape the nascent customer success industry, while simultaneously elevating Gainsight to be the leading company in the category. Click through to review his playbook for creating a new industry category, including the power of content marketing and events as well as the importance of analyst relations.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
My Company's Revenue Dropped to $0 — and We Thrived with TripActions' CEO, Ar...saastr
Crises happen — and there is always another one around the corner. So how do you create a business that is flexible enough to weather the storms without losing sight of your company’s North Star?
This is how TripActions, a unicorn worth $4B in just 5 years that saw its revenue drop to $0 in an industry that came to a complete standstill, navigated through the crisis and emerged with a higher valuation and more customers than ever.
Key Takeaways include:
How to structure a sustainable business
How to define and contextualize a crisis
Finding opportunities without sacrificing mission
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
This presentation from Dawn Lyon, vice president of corporate affairs at Glassdoor, was originally given at the Battery Ventures Growth Marketing Summit. During her presentation, Dawn shared the data-driven storytelling playbook she helped drive at both Glassdoor and Zillow, and advice for marketers on implementing a similar playbook in their organization.
This presentation from Anthony Kennada, vice president of marketing at the customer success startup Gainsight, was originally given at Battery’s recent Growth Marketing Summit. During his talk, Anthony shared how he and the Gainsight team set out to shape the nascent customer success industry, while simultaneously elevating Gainsight to be the leading company in the category. Click through to review his playbook for creating a new industry category, including the power of content marketing and events as well as the importance of analyst relations.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
InnerTrends is a data science platform for SaaS that uncovers deep insights in customer onboarding, retention and engagement without the need of data scientists.
6 tips to drive SaaS retention in 2020 and beyond | Traction Conf 2019Brightback
The following six principles represent a methodology founded on the belief that the best way to retain customers is to reimagine the cancel experience. Companies could and should be doing more to meet the needs of customers in the moment. Yes, even if that moment is the point of cancel. By taking a systematic approach to retaining customers, SaaS and subscription companies can grow in a long-term, sustainable way.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
If you’re an investor who’d like to find out more about Hive, get in touch with the founder directly via john.ryder@hive.hr, or alternatively drop me an email at alex@mountsideventures.com
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
2017 SMB Cloud Summit: Forecasting the Growth of SMB SaaS (Neal Polachek)Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Hustle Con: Prototyping Mattermark with Danielle Morrill, founder of MattermarkSam Parr
Danielle Morrill was still reeling from her startup’s failure when a new idea fell into her lap: data-based predictions about startups to help VCs make smart investment decisions. Within a matter of days, Morrill had a prototype ready and had already started acquiring users. At Hustle Con, Morrill will explain the exact processes she used to get her early clients and build Mattermark into the go-to data site for investors.
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business
More: http://somesso.com/blog/2009/10/anne-mccrossan-where-is-the-margin-in-social-media/
InnerTrends is a data science platform for SaaS that uncovers deep insights in customer onboarding, retention and engagement without the need of data scientists.
6 tips to drive SaaS retention in 2020 and beyond | Traction Conf 2019Brightback
The following six principles represent a methodology founded on the belief that the best way to retain customers is to reimagine the cancel experience. Companies could and should be doing more to meet the needs of customers in the moment. Yes, even if that moment is the point of cancel. By taking a systematic approach to retaining customers, SaaS and subscription companies can grow in a long-term, sustainable way.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
If you’re an investor who’d like to find out more about Hive, get in touch with the founder directly via john.ryder@hive.hr, or alternatively drop me an email at alex@mountsideventures.com
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
2017 SMB Cloud Summit: Forecasting the Growth of SMB SaaS (Neal Polachek)Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Hustle Con: Prototyping Mattermark with Danielle Morrill, founder of MattermarkSam Parr
Danielle Morrill was still reeling from her startup’s failure when a new idea fell into her lap: data-based predictions about startups to help VCs make smart investment decisions. Within a matter of days, Morrill had a prototype ready and had already started acquiring users. At Hustle Con, Morrill will explain the exact processes she used to get her early clients and build Mattermark into the go-to data site for investors.
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business
More: http://somesso.com/blog/2009/10/anne-mccrossan-where-is-the-margin-in-social-media/
Social RM Masterclass: A Guide to Building an Army of Brand InfluencersPlatinum Seed
Social RM is a business strategy centered on engaging and collaborating with customers and communities on social platforms, with the ultimate goal of building trust and long-term brand loyalty.
In this ever-evolving landscape, key social networks own your customer data via large communities. When aiming to achieve social marketing objectives brands are often left at the mercy of sudden platform updates, changing algorithms and a consumer desire for “social cred”.
Facebook has become a “pay to play” space while Twitter currently has no contextual filtration algorithm; many users follow others for the sake of a follow back, making it difficult to cut through the clutter of what’s real and what’s relevant.
So how should brands respond? The focus has been on creating remarkable content to capture the attention of a seeded, relevant and influential audience to achieve reach, engagement and ultimately, conversions (potential sales).
This method may successfully demonstrate the potential virality that these social platforms offer to brand-owned content but it also causes savvy consumers to question authenticity. Key influencers are being paid to advocate for brands (often without disclosure that their content is in fact, sponsored).
The key for brands to ensure authenticity is to include relationship, loyalty and advocacy marketing in their social media toolkits – and reward not only those with reach but also those with a true passion. This translates to an authentic desire to advocate on a brand’s behalf, both online and offline, beyond a paid-for campaign period; they're the ones who are in for the long haul because they want to be. A sound Social RM strategy can help brands build this allegiance and turn a community of customers into an army of influencers.
The Role of Transparency & Authenticity in Building a Trusted Brandahadden
Presented at the Brand Strategy Innovation Summit | Sept 11 | Los Angeles
by Alison Hadden, Head of Brand Strategy at Glassdoor
If a brand is defined by the place it holds in the heart, mind, and wallet of its customers, trust is the currency exchanged at the core of this relationship. Gain trust with your customers and brand loyalty is yours. Lose it and you’re forced into a transactional relationship that turns your brand into yet another commodity.
Now, new digital technologies and the emergence of the sharing economy have brought transparency and authenticity to the forefront of the conversation around brand health and the development of a trusted brand.
Learn how legacy and newcomer brands are quickly establishing trust with consumers and its impact on brand health, awareness, and business performance.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
LinkedIn was found to be “undisputedly the most
trusted platform”.
In the research, Business Insider Intelligence attributes
this to the mindsets in which consumers approach the
different social platforms. Members approach LinkedIn
with a professional mindset to inform and progress their
careers. “This dynamic causes people to treat content
and interactions on LinkedIn as more authentic,”
says Business Insider Intelligence, and, in turn, “this
engenders a higher degree of digital trust.”
The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
Leveraging social media in employee engagementParker LePla
Social media tools have added more visibility to your brand, providing a channel for anyone’s unique thoughts, opinions and experiences to be distributed to the world almost instantaneously. Given this new reality, what do you do? Do you become the online police of your brand? Instead, let's consider a different approach.
Getting Hired and Building a Layoff-Proof Career in Cybersecuritymansurhasib
How does a new graduate in cybersecurity find a job when even entry level jobs require 3-5 years of experience and a CISSP certification? How can anyone bounce back and find a new job after a layoff? How can someone in a job ask for a promotion without fearing being fired? How can someone layoff-proof their careers? If any of these questions are swirling in your mind, Dr. Hasib shares his story and insights from starting his first small business in the 7th grade, walking to people's homes after high school to tutor their children and coming to America for higher studies with $50 in his pocket. He then built a thriving 30 year career in cybersecurity and rose to the rank of a Chief Information Officer and served in that capacity for 12 years and then started teaching others and building award winning education programs in cybersecurity at both graduate and undergraduate levels. He shares stories of winning awards, and surviving three layoffs by building multiple sources of income and a massive global network of professionals, readers, and supporters of his work from all walks of life. Through his books, education programs, and personalized coaching Dr. Hasib has successfully helped more than 25,000 students and individuals from all backgrounds from all over the world transition, thrive and succeed in the field. Two of his former students have won (ISC)2 global awards as Rising Stars in Cybersecurity in 2019 and 2020. His innovative competency-based academic program in cybersecurity has won international awards in 2017, 2018, and 2019. Even his international mentees have won regional and international awards in the field. Passionate about sharing knowledge to empower others,
This is a webinar presentation I recently wrote and delivered on how companies can leverage the full benefits of web 2.0 technology and social software
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a ...saastr
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a 1st Time Founder after 20+ Years of Operating
Speaker: Jeffrey Yoshimura, Former CMO at Synk
Territory Assignment Innovation: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of GTM Ops
Speakers: Tolithia Kornweibel, CRO @ Gusto and Jamie Edwards, Head of Go-to-Market Operations and Tools @ Gusto
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things ...saastr
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things that Change in Marketing as you Scale with Lightspeed Commerce's CMO
Speaker: Kady Srinivasan, CMO @ Lightspeed Commerce
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsig...saastr
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsight and SaaStr
Speakers: Nick Mehta, Gainsight CEO and Jason Lemkin, SaaStr CEO
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
6. Trust is Driving the Next Decade of Growth &
Differentiation
PRICE
QUALITY
2000s
EXPERIENCE
ENGAGEMENT
PRICE
QUALITY
2010s
TRUST
TRANSPARENCY
EXPERIENCE
ENGAGEMENT
PRICE
QUALITY
2020s
Sustainability
Human Diversity
Data Privacy
Transformation
HOW BOARDS ARE
RESPONDING:
DE&I
MARKET DIFFERENTIATION
9. Your customers
40%
There are brands I love but no longer buy
from because I don’t trust them.
Source: 2021 Edelman Trust Barometer: Trust, the New Brand Equity
10. Your people
Of the 1 in 4 Americans who left their job in the last
six months or plan to leave in the next 6 months,
59%
Are leaving because new
company fit values.
31%
While far less are leaving for better
pay and career advancement.
Source: 2021 Edelman Trust Barometer: Belief-Driven Employee
25. Your community
80% of institutional asset owners integrate
ESG considerations into their investment process
Source: Morgan Stanley, “Sustainable Signals: Asset Owners See Sustainability as Core to the Future of Investing,” 2020
27. What Can You Do as a Startup?
DEFINE YOUR
COMMUNITY
BE AUTHENTIC
& DELIVER
CREATE YOUR
PURPOSE
28. The big 3 takeaways to building trust today.
● Create your “transparent product packaging”
● Build trust and transparency into your culture
● Elevate community activations that makes sense for your brand
SETTING THE STAGE
Introduction
Asha introduces herself to the audience
Outlines what the audience will hear today
I will share with you the data behind trust. How this shapes your brand, strengthens your culture, draws people and investors to you, and utlimately impacts whether you will win or fall as a company.
You’ll take away some actionable steps you can do today to start building a trusted company and brand that draws people in--a company that companies want to do business with, people want to work for, and is a proud staple of the community and stakeholders you serve.
What is trust
To get started, we have to define what is trust
Two types of trust
First is inherent trust. Inherent trust is trust built over time through repeated, consistent actions. Let’s say I work with a colleague on my team, and she and I have built a friendship over the years. I inherently trust her, and if she speaks up against my ideas in a meeting or we have a disagreement, this bond of trust is not impacted. Our foundation is strong, and disagreements don’t have a sustained impact.
The second is earned trust. This is where you as a startup sit as you work to win customers, attract talent, and build status in your community. This costs a lot to build, and can be destroyed really quickly. If you have great earned trust, your brand can more quickly rebound from mistakes. If you don’t earn that trust to begin with, an outage, a data breach, an executive-level scandal, this can all be detrimental to your business because ppl don’t believe you will do what you say you can do
So how do you build earned trust?
This is a combination of
Reputation
Transparency
Corporate citizenship
Reliability
Lawfulness
Ethics
Environmental Impact
Data protection and privacy
Security
How you treat your employees
Who you work with [vendors]
Who you align your brand to [partners]
The people that work for you
And on and on and on
To put it simply you have to
Do what you say you’re going to do, over and over and over again
Do what you say you are going to, when you say you are going to do it and how you say you are going to do it....and be consisent in doing it
When we look about what defines a brand, we’ve seen substantial change in each decade
The 2000s were about price and quality – am I getting what I expect at a reasonable rate?
In the 2010s, price and product remained important, added in experience and engagement, thanks to the rise of social media.
Like all great innovations, however, social media has led to unintended consequences of mistrust and disinformation, meaning in the 2020s, trust and transparency will drive the next decade of growth and differentiation.
Stakeholders want to know more about HOW you run your business not just the business you run.
In 2019, just before the turn of the decade. The Business Roundtable took what at the time seemed like a radical move: The purpose of a corporation is not just to serve the stockholders, it’s to serve promote an economy that serves all Americans
They cemented the concept of stakeholder capitalism.
They identified a key trend that was already in the works: people – average people like your employees, your consumers, the community at large – have a voice that change and impact your business.
Little did we know that a few months after this “radical” statement, COVID would shut down the economy, racial unrest would reignite businesses role in social justice, and transform.
Let’s look at the data.
One critical place to look when you’re evaluating trust’s impact on business is the Edelman Trust Barometer. Now in its 20th year, the 2021 report surveyed 33,000 people across 28 countries to evaluate if and how they trust brands, their employers, governments, NGOs, and the media.
This research shows us that there are three critical areas you should focus on when building trust:
Your customers
Your employees, and
Your community
First, your customers. One of the special reports out of the trust barometer this year is literally titled “Trust, the New Brand Equity”.
Out of a jarring number of statistics from this report, the one that jumped out the most to me is: customers are making purchase decisions based on who they trust. 40% of respondents said there are brands they love but no longer buy from because they don’t trust them. That goes up to 50% when you look at the highest income earners.
Think about that – they love a brand but don’t trust that brand – and are no longer customers.
Why?
59% to fit their values
Compared to only 31% for compensation or career advancement
This means the reason they are leaving are VALUE based, not SALARY based.
EVERYONE ELSE ASIDE FROM YOUR CUSTOMERS AND EMPLOYEES, not just charitable work
THIS MATTERS.
For many companies, ESG strategies are a critical part of their purpose-driven strategy...NOW, a huge evolution from … [Can we find a note about what it was 5 years ago]
80% of investors consider ESG when making investment decisions, up from XX% just five years ago
Pre IPO startups, this could be specifically fruitful as many investors consider ESG in investment decisions
Who defines community is expanding as well ...
Now it’s not just about what people expect from you. A lot of this is what the government requires of you
There are privacy laws that require you to be transparent about how data is collected and used. And if a customer wants to be deleted from your system, you have to have the systems in place to do that.
There are security laws that require you to report data breaches without undue delay.
There are environmental laws that vary by industry.
There are whistleblowing requirements.
There are diversity metrics transparency rules
And on, and on, and on.
Meaning trust is not just a brand perspective issue. It’s a legal one, too.
Conclusion /transition
The data shows. It’s simple. Brands are built or broken by trust.
The trends show that governments and regulators aren’t just expecting businesses to do this by good will. They are enshrining these as requirements into law.
But it’s critical to not focus on compliance. You need to focus on outcome. And the outcome is trust.
And when you build trust, you can win more deals – be that customers, great employees, or benefits in the communities you live, work, and serve.
So what do you do? What do you as a startup do to build trust, and win deals?
Win customers
Win employees, and
Win in your community?
Lets dive into each of these areas, talk about what you can implement this year to put yourself on the journey to trust.
CUSTOMERS THAT TRUST YOU
Why
Your customers care about trust.
They want to do business with people who align with their values
They want to support products and brands that care about the causes that they care about
Companies are a reflection of the vendors they do business with
If you’re trying to sell to a company that is carbon neutral, but you’re not carbon neutral, you’re impacting them
If you’re trying to sell to a company that has their ISO certifications, but you don’t have yours, you’re a risk to them
Let’s look at Peloton .
Background
Peloton broke out from the fitness stack to build a devoted fan community who connect and engage on the platform and follow the instructors they love.
After a 2019 IPO that was at the time described as a “dud”, Peloton was one of those brands whose equity rose during the pandemic.
Treadmill
Then, in 2020, the Consumer Product Safety Commission recommended a recall of its Treadmills, and initially Peloton resisted the recall.
It wasn’t until several weeks later that Peloton agreed to the recall and refund. Their stock plummeted.
Response
But this is where the trust they’ve built in their customers and community showed brand elasticity.
The CEO admitted they made a mistake.
They recalled the treadmills.
It worked. Their earned trust helped rebuild their brand.
Their stock rebounded.
Their community is more active and engaged than ever.
I just went on their website. The Treadmill is listed. And it ships in 6 weeks, meaning their not even able to meet the demand.
.
What you can do today as a startup
Start with the basics: walk the walk. Be what your buyers expect you to be. If you’re a security SaaS company, you need to have great security.
Be transparent. You may not have a product label, but you have a website. Cut the legalese and tell people what you’re doing, and how you do it.
Have a strategy for how you are going to earn the trust of your customers, hold yourself accoutnable to that strategy
Take a lesson from CPG’s transparent packaging trend
I know I have purchased a product that is up front about their ingredients and sustainability efforts
How can we translate that into SaaS?
●SaaS Examples
○Buffer – is transparent on everything from stock holdings to salaries. But look at this price breakdown for the customer, showing exactly how every $10 is spent. Note the nearly 10% that goes right to culture – more on that and the employee’s impact in the next section.
○Kickstarter – shares their mission and values – in detail – on their website.
People’s currency is their time, and the data shows us that more than ever they are spending their time working for companies that they feel align with their personal values.
Especially in the pandemic, where work creates many people’s primary social interaction in a day, feeling a sense of belonging and camaraderie is more critical than ever.
●You are your employee’s most trusted institution. The Edelman Trust Barometer shows that – by a 15-point factor, people trust their employer more than any other institution out there.
And employees are now, post-pandemic, employer’s most critical stakeholder
There is a natural marriage here
Especially work from homers – most often in our SaaS startup economy - work is their primary social interaction in a day
How can you build upon this and make employees radical brand fans through trust?
https://collinmathilde.medium.com/more-than-a-buzzword-how-we-practice-transparency-at-front-d415b94fd8a4
GOALS: All company OKRs are available to all employees with real-time dashboard updates.
OPEN: Post-mortems after issues, customer NPS feedback, and board decks are shared with all employees.
ACCESS: Calendars are public, inboxes are shareable, and strategic decision notes are made available
LESSON
TRANSPERENCY ON BUSINESS ISSUES, TRANSPERENCY ON PEOPLE ISSUES
What you can do today as a startup
Create a culture code
Your brand’s mission should align with your people values
Evangelize these
Hire, recruit, and retain on these
Prioritize your people
Your #1 priority as a CEO should be your people. Without your team, you have no business. No profits. No growth.
Treat your people like your customers – or even better, treat them better than your customers. Too many startups treat their customers better.
Be transparent and open with them about how the business is doing, and how you see their future success
Don’t hide away from the hard times. Lead them through it.
Enable employee stakeholder capitalism and agency
Create channels for feedback – even if they are anonymous
Enable the creation of groups – like employee resource groups, so people can connect, learn, and engage
Meaningful feedback
Critical for what we’ll talk about next
We’ve talked about customers, and employees, and third is our communities. Which also brings in our customers and employees as they are most likely a part of the communities you work, live, and serve.
Reminder – your community is more than just charity. It is all the functions you interact with beyond your customers and employees.
We've talked about people, we've talked about customers, community is who are are your other stakeholder.s first you have to define those, then you have to develop a strategy to build trust within those stakeholders. I
What’s the result? Trust. And trust can even mean dollars.
Consider this stat from Morgan Stanley, 80% of institutional asset owners integrate ESG considerations into their investment process. That is up from XX% just five years ago.
This is the epitome of ESG. They are looking for corporation to be responsible corporate citizens and have consistent ethical practices across everything they do. We bring this home here. You satisfy your community when you're intentional and authentic about the causes and investments you make in this space.
One key way to accomplish this is to find a cause that your brand is uniquely qualified to talk about.
What issues are your customers fighting?
It must be done with authenticity so you can follow through with it, day after day, year after year. No empty brand promises.
If your employees want you to comment on something that you don’t feel like you can follow through with, give them the channels to create that response (like we talked about with employees)
What you can do today as a startup
You can’t respond to everything
Figure out the issues that you and your brand are uniquely positioned to serve and make a difference
Educate your employees and your customers on why this matters to you, to further build trust
Deliver. Practice what you preach.
KEY TAKEAWAYS/CLOSING
Overview
Trust is critical
Trust can make or break a brand
Trust is something you can inject into the nucleus of your growing company
What to do today
For your customers
Employees
Community
Close & thanks