Larry D Bob is a BI Architect at Boeing who manages the Enterprise Finance BI (EFBI) team. EFBI supports over 7,000 finance users with BI and data warehouse services. Larry had a realization that EFBI could be viewed as its own business, with BI services as products, finance users as customers, and the EFBI team as employees. He is now implementing a management dashboard to track key performance indicators and make EFBI a more data-driven organization. The initial analysis shows most KPIs will focus on internal business processes and customers.