Big Data Toronto 2013

3. 1
2
consumers abandoning traditional
advertising mediums
growing competition from e-
commerce titans, low-cost rivals
limited technical expertise and
resources required to adapt3

4. Loyalty
Programs
Mobile
Big
Data

5. Personalized...

6. ...and enriches
the at-home
and in-store
experiences.

7. Native Apps Web & Mobile Web Social
Unata Client API
a
• Automated product
recommendations and up-sells
• Real-time predictive analysis for
user-based SKU recommendations
ProphetTM
Personalization Engine
Mobile CMS
UX Feature Menu• Targeted Offers
• Targeted Content
• Personalized reco’s
• Related items / upsells
• Digital card, Passbook
• Interactive Rewards
• Delivery integration
• Mobile Payments
Platform Overview
Filters offers, content, product and pricing based on the users and location
Retailer Data
•Product
•Pricing, Sales
•Inventory
•Customer profiles
• Lists by Aisle
• Product Information
• Recipes / Bundles
Existing systems:
CRM, Email, SAS
EnticeTM
Marketing & Analytics
• Real-Time Web Dashboard
• Targeted discount & points offers
• Full Path-to-Purchase analytics;
SKU & user-level for all transactions
• Monetize vendor
access to Entice
• Limit data visibility
• Offer approval funnel
Vendor
Access
All modules are optional, and
extent of integration is flexible

8. 1. Multichannel Support
2. Personalization
3. Targeted offers
4. Content Management
5. Analytics

9. 2. Personalization
1. Multichannel Support
3. Targeted offers
4. Content Management
5. Analytics

11. Closed-Loop
Content-Based Filtering
Collaborative Filtering
Basket Analysis1
2
3
4

15. X

16. Closed-Loop
Content-Based Filtering
Collaborative Filtering
Basket Analysis1
2
3
4

17. Closed-Loop
Content-Based Filtering
Collaborative Filtering
Basket Analysis1
2
3
4

18. pid | iid | uid
----------------+---------+-------
1309202118865 | 118138 | 18158
1309202118865 | 1306745 | 28561
1309202118865 | 1356247 | 41320
209202049889 | 104099 | 4159
209202049889 | 1336419 | 30553
209202049889 | 1350973 | 38343
209202049889 | 1379124 | 53759
210202032955 | 118160 | 18180
1609201288279 | 100144 | 210
1609201288279 | 103027 | 3088
1609201288279 | 119825 | 19843
1609201288279 | 120311 | 20319
1609201288279 | 120426 | 20426
1410201257933 | 120426 | 20426
1410201257933 | 124690 | 24536
1404201228384 | 100342 | 407
1404201228384 | 112205 | 12252
1404201228384 | 119337 | 19356
1404201228384 | 121137 | 21132
1404201228384 | 124697 | 24543
1404201228384 | 1335645 | 30118
1404201228384 | 1374382 | 52165
1404201228384 | 1382087 | 56720
76617945 | 107466 | 7521
76617945 | 125208 | 24992
76617945 | 1354792 | 40521
76617945 | 1376815 | 53531
1609201135791 | 1311000 | 28792
2413301208574 | 124673 | 24519
207301178101 | 1351821 | 38771
207301178101 | 1369285 | 49152
1904301139350 | 100153 | 219
1904301139350 | 103607 | 3668
1904301139350 | 117859 | 17879
1904301139350 | 117999 | 18019
1904301139350 | 1351888 | 38813
1904301139350 | 1365412 | 46890
1904301139350 | 1365631 | 47007
1904301139350 | 1372859 | 51296
1904301139350 | 1374396 | 52172
2504301117015 | 100858 | 923
2504301117015 | 101469 | 1530
2504301117015 | 101477 | 1538
2504301117015 | 101827 | 1888
2504301117015 | 101829 | 1890
2504301117015 | 101833 | 1894
2504301117015 | 108250 | 8303
2504301117015 | 108896 | 8947
2504301117015 | 1296029 | 27924
2504301117015 | 1340179 | 32688
406301112501 | 103312 | 3373
2502212302941 | 108924 | 8975
1805212281841 | 1385669 | 60300
1410212266343 | 119601 | 19619
1005212244390 | 1338406 | 31674
1609201288279 | 119825 | 19843
1609201288279 | 120311 | 20319
1609201288279 | 120426 | 20426
1410201257933 | 120426 | 20426
1410201257933 | 124690 | 24536
1404201228384 | 100342 | 407
1404201228384 | 112205 | 12252
1404201228384 | 119337 | 19356
1404201228384 | 121137 | 21132
1404201228384 | 124697 | 24543
1404201228384 | 1335645 | 30118
1404201228384 | 1374382 | 52165
1404201228384 | 1382087 | 56720
76617945 | 107466 | 7521
76617945 | 125208 | 24992
76617945 | 1354792 | 40521
76617945 | 1376815 | 53531
1804201177685 | 1380149 | 54784
1609201135791 | 100153 | 219
1609201135791 | 101026 | 1089
1609201135791 | 108400 | 8453
1609201135791 | 118211 | 18231
1609201135791 | 126177 | 25862
16092012882Z79 | 119825 | 19843
1609201288279 | 120311 | 20319
1609201288279 | 120426 | 20426
1410201257933 | 120426 | 20426
1404201228384 | 112205 | 12252
1404201228384 | 119337 | 19356
1404201228384 | 121137 | 21132
1404201228384 | 124697 | 24543
1404201228384 | 1335645 | 30118
1404201228384 | 1374382 | 52165
1404201228384 | 1382087 | 56720
76617945 | 107466 | 7521
76617945 | 125208 | 24992
76617945 | 1354792 | 40521
76617945 | 1376815 | 53531
1804201177685 | 1380149 | 54784
1609201135791 | 100153 | 219
1609201135791 | 101026 | 1089
1609201135791 | 108400 | 8453
1609201135791 | 118211 | 18231
1609201135791 | 126177 | 25862
1609201288279 | 120311 | 20319
1609201288279 | 120426 | 20426
1410201257933 | 120426 | 20426
1410201257933 | 124690 | 24536
1404201228384 | 100342 | 407
1404201228384 | 112205 | 12252
1404201228384 | 119337 | 19356
1404201228384 | 121137 | 21132
1404201228384 | 124697 | 24543
1404201228384 | 1335645 | 30118
1404201228384 | 1374382 | 52165
1404201228384 | 1382087 | 56720
76617945 | 107466 | 7521
1804201177685 | 1380149 | 54784
1609201135791 | 100153 | 219
1609201135791 | 101026 | 1089
1609201135791 | 108400 | 8453
1609201135791 | 118211 | 18231
1609201135791 | 126177 | 25862
16092061135791 | 126177 | 25862
16096201135791 | 126177 | 25862
16092011356791 | 126177 | 25862
16092011357791 | 126177 | 25862
16092011357791 | 126177 | 25862

22. Closed-Loop
Content-Based Filtering
Collaborative Filtering
Basket Analysis1
2
3
4

23. Closed-Loop
Content-Based Filtering
Collaborative Filtering
Basket Analysis1
2
3
4

27. Adoption • 8% of orders placed via mobile
apps, up from 4% in first month
Acquisition • Yielded 43% YOY lift in signups
Revenue Lift • 1.7% of total revenues were from
users who signed up via the apps
Lift in Basket • Delivered 14.9% increase to the
avg # of items added to the basket
*Integrated & in-
market 5 months
after 1st meeting
Tech Innovation
Award (2012)
iPhone, iPad, Android, Windows 8, HTML5 web app
Case Study:

29. Personalized
Product Pages

30. In-Cart / In-List
Recommendations

31. Personalized
Recommendations

32. Personal Flyer

33. Rating & Reviews

34. NLTK