TrendSpottr is a company that uses big data to predict future trends. It was able to spot and predict that a photo of President Obama would go viral just minutes after it was published using its analysis of social media, news, and other data sources. TrendSpottr then sent out an alert to its customers, allowing them to optimize their marketing and ad campaigns around the emerging trend, which resulted in increased engagement and sales for those customers. TrendSpottr's predictive alert system enables companies to identify trends early and adapt quickly.

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Predicting The Future With Big Data:
No Crystal Ball Required
Mark Zohar
CEO and Co-founder, TrendSpottr
mark@trendspottr.com
@markzohar

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19. VideoPhoto

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MaximumYield/Passe
Mass Infection/Popular
Viral Burst/Trending

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29. TrendSpo-r
Informa3on
Flow
Input
Stream
(Social,
Enterprise,
Transac3onal
data)
-­‐
Time
stamp,
payload,
augmenta3ons
Dispatcher
(Search
or
API
query)
-­‐
Match
search
criteria
or
analyze
en3re
input
stream
Evalua3on
(Event
based
processing,
streaming
analy3cs)
-­‐
Update
weights
and
relevance
rankings
in
real-­‐3me

32. Taken:Thursday, Nov 14
Published: Early morning Saturday, Nov 17
TrendSpottr:
• Spotted it within minutes of being published
• Sent out "Extreme Alert" to customers
• Predicted photo would go viral within first 35 Tweets
Predictive Marketing and Ad Optimization
Customers used the predictive
alert they received from
TrendSpottr to launch customized
content marketing and social ad
buying campaigns that incorporated
the Obama photo and that resulted
in huge content sharing metrics and
CTR conversions

33. TrendSpottr’s latest product,TrendSpottr Alerts, sent out an instant email alert to customers about the predicted viral growth of the Obama photo. TrendSpottr Alerts is the most
advanced predictive early warning system in the market today and enables customers to literally “get ahead of the curve”. See: http://techcrunch.com/2013/01/17/trendspottr-launches-
predictive-trend-alerts-for-lean-back-high-level-monitoring-of-popular-content/ and http://www.mediabistro.com/alltwitter/trendspottr-alerts_b34389

36. Spot Emerging Trends

37. TrendSpottr Alerts:
- Real-time updates of emerging trends
- Real-time trend visualizations
- Real-time sentiment analysis
Early Warning System

38. TrendSpottr Widgets

39. Key Partners

41. “I think there is a world market for maybe five computers.”
-Thomas Watson, chairman of IBM, 1943
"No one will need more than 637KB of memory for a
personal computer. 640KB ought to be enough for
anybody." --Bill Gates
"There is no reason for any individual to have a computer
in his home." --Ken Olsen, founder of Digital Equipment
Corp.
"I predict the Internet will soon go spectacularly supernova
and in 1996 catastrophically collapse." --Robert Metcalfe,
founder of 3Com, inventor of Ethernet.

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