Lara feltin-sic-2011

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The document discusses building trust in relationships and provides tips for doing so, including knowing yourself, being human, showing up, being helpful, making others' jobs easy, showing acknowledgement, and reciprocating. Building trust requires maintaining personal relationships rather than just self-promotion. Trust is important but often only noticed when absent.

Technology Business

Your friends don’t trust you.
Nor should they.

Lara Feltin
Cofounder & CEO

INDIE BUSINESS
ENTREPRENEUR
OWNER

PRIMARY MOTIVATION earn a living make an impact

FINANCIAL GOALS make a proﬁt build equity + acquisition

CAREER OBJECTIVE self-employment ﬁnancial freedom

FUNDING bank loan; owner’s $ someone else’s $

WORK STYLE long-term repetitive tasks short-term serial inventor

retail manufacturing

wholesale
service
@LaraFeltin

retail manufacturing

wholesale
service
@LaraFeltin
technology startup

Know
Like - “Recommend”
TRUST - “Vouch”

@LaraFeltin

Mark Granovetter’s
Strength of Weak Ties

@LaraFeltin

“90% of success
is showing up.”
- Woody Allen @LaraFeltin

"Just unfriended someone
who keeps posting about
her business. Don’t like
being sold to on Facebook.

Take your self-promotion
somewhere else!"
@LaraFeltin

39% “Marketers should
NEVER interpret my
‘Like’ as permission to post
marketing messages that would
appear in my News Feed.”
@LaraFeltin

59% “maintain personal relationships”

@LaraFeltin

59% “maintain personal relationships”

15% “for professional contacts”

(Thank you, www.exacttarget.com)

(Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin

1. How warm?
Is this person a friend or a foe?

2. How competent?
If a foe, CAN they hurt me?
If a friend, CAN they help me?
(Professor Susan Fiske, Princeton University 2007) @LaraFeltin

1. How warm -
Is this person a friend or a foe?

2. How competent -
If a foe, CAN they hurt me?
If a friend, CAN they help me?
(Thank you PsyBlog at www.spring.org.uk) @LaraFeltin

• make someone’s client happy

• make someone’s job easy

• show acknowledgement

• reciprocate

@LaraFeltin

The Trusted Advisor
David Maister, Charles H. Green, Robert M. Galford

The Entrepreneur Equation
Carol Roth

Trust Agents
Chris Brogan & Julien Smith
@LaraFeltin

Exact Target’s
Subscribers, Fans & Followers
www.exacttarget.com/subscribers-fans-followers

@LaraFeltin

Thank you!
Lara Feltin

biznik.com

lara@biznik.com

@larafeltin

"Trust is like the air we breathe.
When it’s present, nobody really notices.
When it’s absent, everyone notices."

- Warren Buffet

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