SlideShare a Scribd company logo
CONVERTING CLICKS
TO CASH IN 3 STEPS
FROM SLACK TO ACT!
Andrew Littlefield
Nonprofit Fundraising Marketer at WeDidIt
Rory Green
Associate Director of Development, Simon Fraser University
Maeve Strathy
Fundraising Professional
Step 1. Engaging Online Supporters in Real-World Actions
Step 2. Cultivating Donors and Soliciting Mid-Level Gifts
Step 3. Identifying Major Gift Potential
Step 1. Engaging Online Supporters in Real-World Actions
What Does Online Support Look Like?
Image illustrating motivations for support
Motivations
Social Media Action Donations
• Strong emotions
• Personal connection
• Sense of injustice
• Desire to change something
• Wants public to know their stance
• Personal connection
• Connected via friend or family
• Sense of duty/obligation
• Not something that is always broadcasted
$
$
Make a Plan
• Designate a leader
• Delegate tasks
• Prepare materials
Test!
The Path of Least Resistance
Use a Strong Call-to-Action
Opens the door for future communications
SM posts
Engage
Direct towards action
Give them a place to land
Follow up and build relationship
“We must save the wild Bolivian ferrets!
#FerretsHaveFeelings”
Like, retweet, follow, share, etc.
“@FerretFriend Great insight! Take the pledge to
abstain from eating ferret meat?”
Easy pledge landing page
Thank you emails, follow up action, inform on
outcomes.
Be a Part of the Conversation
Be Visible
SM posts
Engage
Direct towards action
Give them a place to land
Follow up and build relationship
“We must save the wild Bolivian ferrets!
#FerretsHaveFeelings”
Like, retweet, follow, share, etc.
“@FerretFriend Great insight! Take the pledge to
abstain from eating ferret meat?”
Easy pledge landing page
Thank you emails, follow up action, inform on
outcomes.
SM posts
Engage
Direct towards action
Give them a place to land
Follow up and build relationship
“We must save the wild Bolivian ferrets!
#FerretsHaveFeelings”
Like, retweet, follow, share, etc.
“@FerretFriend Great insight! Take the pledge to
abstain from eating ferret meat?”
Easy pledge landing page
Thank you emails, follow up action, inform on
outcomes.
Special Private Q&A
blog.wedid.it/subscribe
#DonorLove Rendevous
May 11th, 2016 | Toronto
DonorLove.ca
Fundraising tools for
data hungry fundraisers.

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From Slack to Act! Converting Clicks to Cash in 3 Steps

  • 1. CONVERTING CLICKS TO CASH IN 3 STEPS FROM SLACK TO ACT!
  • 2. Andrew Littlefield Nonprofit Fundraising Marketer at WeDidIt Rory Green Associate Director of Development, Simon Fraser University Maeve Strathy Fundraising Professional
  • 3. Step 1. Engaging Online Supporters in Real-World Actions Step 2. Cultivating Donors and Soliciting Mid-Level Gifts Step 3. Identifying Major Gift Potential
  • 4. Step 1. Engaging Online Supporters in Real-World Actions
  • 5. What Does Online Support Look Like?
  • 6.
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  • 27.
  • 28. SM posts Engage Direct towards action Give them a place to land Follow up and build relationship “We must save the wild Bolivian ferrets! #FerretsHaveFeelings” Like, retweet, follow, share, etc. “@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?” Easy pledge landing page Thank you emails, follow up action, inform on outcomes.
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