The document summarizes a Women's Day activity report from an organization called TECHSHASTRA. They ran a 5-day Twitter contest with daily hashtags to celebrate women. The hashtags included #PerksOfBeingAGirl, #IfThereWereNoWomen, and others. #PerksOfBeingAGirl trended at number 1 in India for over 48 hours and reached over 19,000 Twitter accounts. #IfThereWereNoWomen also trended number 1 for over 24 hours, reaching nearly 12,000 accounts. Through the contest, the organization gained 133 new Twitter followers over 5 days.

1. Women’s Day
Activity Report

2. ONTENTS
Source: COAI
 Objective & Approach
 Results & Analysis
 Increase in Twitter Followers
TECHSHASTRA

3. TECHSHASTRA (I) Pvt. Ltd.Objective & Approach
Objective:
• Celebrate the essence of Womanhood on Elle 18’s Twitter handle
• To leverage Elle 18’s Twitter platform reach out to relevant consumers
Approach:
We played 5 Days 5 Hashtags contest to get the girls talking about how cool it is to be a women!
1.#PerksOfBeingAGirl
2.#IfThereWereNoWomen
3.#OnlyGirlsCan
4.#WhatGirlsReallyMean
5.#MySuperWoman
National Trend No. 1

4. TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A Girl
What’s the best thing about being a woman?
We get things done with just a smile! We get seats on a crowded bus!
… and lots more!
The hashtag we chose: #PerksOfBeingAGirl

5. TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
We asked what are the #PerksOfBeingAGirl
And the girls just couldn’t stop talking about it ;)

6. TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results
Top Trending hashtag in Mumbai & Delhi
19,350 Twitter accounts reached
143,660 Impressions created
Challenged topics like:
#Pujara
#InvsAus
#Namo
#PerksOfBeingAGirl trended at No. 1 position in India for over 48 hours

7. TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!
What would happen if there
were no woman in the world?
We asked the women and
started the hashtag:
#IfThereWereNoWomen
And the women couldn’t stop
tweeting!

8. TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?

9. TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results
Top Trending hashtag in Mumbai & Delhi
11,986 Twitter accounts reached
137,270 Impressions created
Challenged topics like:
#BreakTheStereotype
#LastsLongerThan
#IfThereWereNoWomen trended at No. 1 position in India for over 24 hours

10. TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers
• Started from 382 Followers on 3rd
March
• 133 New Followers in 5 Days!

11. THANK YOU