Luis Simo Royo has over 10 years of experience in marketing, operations, logistics, and social media management. He holds an MBA in International Business from Lynn University and a BA in International Relations. His career has included positions in social media management, operations management, marketing consulting, and university admissions. He is skilled in leadership, teamwork, problem-solving, and interpersonal communication.

1. LUIS SIMO ROYO
665 NE 83rd
Terr  Miami, FL 33138  (561) 702-2075  luissimo3@gmail.com
EDUCATION
Master ofBusiness Administration, Specialization in International Business
Lynn University, Boca Raton, FL August 2014
Created marketing plan for the product Crockpot Cuisine (consulting project)
 Worked hand on hand with the Crockpot team for product optimization
 Established advertising, promotion and public relations strategies
 Worked on customer acquisition and retention techniques
 Researched target markets,consumer needs and consumer wants
Bachelor ofArts in International Relations May 2013
Lynn University, Boca Raton, FL
Participated in Model United Nations March 2010 – March 2011
• Represented countries in discussions on topic of extreme poverty and water sanitation.
 Researched and formulated political positions based on actualpolicies
• Served as United Nations Mediator to roundtable
 Ensured peaceful settlements of disputes, conflict prevention and resolution
EXPERIENCE
Newlink Group October 2015
Social Media Executive
 Design and execution of social media strategies to reach specific brand goals.
 Social media management for clients through specialized marketing strategies.
 Creation of micro-segmented audiences to maximize the relevance and impact of distributed
contents.
 Design of custom content calendars for influencers to use in social media strategies.
Perimeter Global Logistics April 2014 – May 2015
Operations and Logistics Manager
 Domestic and International Operations management
 Inventory Management and Warehouse Operations
 Specialized in data administration and inventory programs through the use of computer systems.
 Account Manager (Spirit Airlines, Rosewood Hotels, Origin Display and Fixtures and
Precision Pet).
Office of Admission, Lynn University, Boca Raton, FL September 2011 – September 2012
Student Ambassador
• Telecounselor at Office of Admission
 Contacted prospective students via phone call and email
 Answer multi-line phone and transfer it to the appropriate office
 Tour guide for university visits
 Gave prospective students an insight on university life

2. Grupo Visualiza, Ltd., Barcelona, Spain July 2012 – August 2012
• Worked as writer and Assistant to President
• Created and managed content of Web sites
 Worked on the social media marketing for Deborah Milano
Lost in Boca Raton, Online Project 2012 - 2014
 Created informative site for the city of Boca Raton
 Worked with Wordpress as content manager
 Created online marketing strategies for improved positioning
 Wrote articles and created events
 Managed the website’s social networks
El Pulpo Cojo, Bavaro, Dominican Republic June 2009 – August 2009
Intern
• Assisted restaurant as a Waiter and Bartender
• Made and served beverages at bar
• Assisted waiters in the serving process
• Assisted to Manager in organizing restaurant
Mary Carmen Gourmet Store, Portocolom, Mallorca June 2010 – August 2010
Assistant Manager
• Organized the products in the store and contacted suppliers for new stock
• Worked in the kitchen making and preparing the food that was sold in the butcher’s
 Cleaned up the store and organized it at closing for the next day business day
COMMUNITY INVOLVEMENT
Himalaya Humanitarian Trip, India (Delhi, Manali, Kullu Valley, Bathad and Shimla) 2007
 Developed student initiative, independence and understanding of the world
 Collaborated with “World Challenge” by providing humanitarian aid
 Raised awareness on how to improve the lives of the less privileged ones
 Completed activities with major focus on both team work and developing leadership skills
International Affairs Society, Boca Raton, FL 2010 – 2011
• Served as President of the organization
 Assisted in the organization of events with fundraising purposes
 Promoted the main values of the organization encouraging people to join it
Presidential Debate 2012,Boca Raton, FL October 2012
 Provided information regarding the university to the Florida educators
 Worked as a campus tour guide through the main stations that were set on campus
 Organized the different tents that were set for the many groups present at the debate

3.  Worked in the office of admissions to ensure that the guests at the debate had their needs
covered.
Vicente Ferrer Foundation, Miami, FL September – December 2013
 Assisted in event planning and organization
 Served as translator to promote the international focus of the organization
 Contributed to the creation of strategies to generate awareness about the need for change in the
world.
SKILLS AND ATTITUDE
Teamwork
My ability to interact with others and coordinate activities allows me to work in harmony as a team. In addition to
that, my capacity to listen to others input allows me to generate new ideas.
Leadership
I am a very motivational person and can easily encourage others to complete their tasks. I believe this is also a skill
that becomes useful from an individual perspective; self-motivation can be a great tool for somebody to give the
best of them and become an example to others.
Problem Solving
I have a very creative personality that allows me to come up with efficient solutions in difficult decision-making
situations.
Initiative
I am a self-starter, always willing to learn new skills and become better as an individual. I believe that initiative is
one of the most essential skills that somebody needs to achieve success.
Enthusiastic
I am always interested in learning more about the things that I am doing. I believe that my eagerness to complete
tasks efficiently can set the difference between myself and other people in a business.
Interpersonal Relations
My ability to communicate and interact with people is very unique. I am a very outgoing and sympathetic person
that makes people feel very comfortable. I believe this is essential in the professional world, since it allows me to
communicate effectively with colleagues, customers and clients.
Cosmopolitan and open minded
Lived in different countries, Spain, Switzerland, Dominican Republic and the United States. Always looking
forward to discover new places, cultures and be able to bring a positive contribution to the countries and areas of
the world that are in need.
Languages: Spanish, English and French (fluent)
Computer: Microsoft Office, Wordpress and Excel Certificated