This document provides a summary of Arie J. Geurts Verstegen's professional experience and qualifications. It outlines his educational background, work history spanning over 50 years working in 10 countries on 3 continents, areas of expertise including branding, marketing, communication, and education. It also lists consulting projects, speaking engagements, recommendations, and positive feedback from students.

1. CV ENGLISH DIC. 21: ARIE J. GEURTS VERSTEGEN<br />EXECUTIVE/MANAGER/COMPANY OWNER/CONSULTANT/PROFESSOR/LECTURER<br /> <br />Juan Caballero y Ocio 179, Frac. Lancaster, Morelia, Michoacán C.P. 58255, Mexico,<br />Tels 443 2740853, 443 2182306 cel<br />This CV upon request is also available in Spanish including various personal work examples, 12 strategic case histories, Student work/ testimonies, an international awards/publications list<br />and recommendation letters. Married to Yina Alcaraz Padilla since 1995. three US citizen<br />children: Arie Samuel 11, Ingrid 8 and Steven Johannes 3+. Highest career salary/income: US $ 100,000 net, future salary is negotiable.<br />I am a Dutch born (Nijmegen) US citizen with work/living experience in 10 countries on 3 continents: Holland, Germany, Switzerland, Belgium, USA, Mexico, (20 years in the USA, 20 in Mexico), South Africa, Colombia, Guatemala and El Salvador. Communicating in 5<br />languages: Dutch, English, Spanish, German and French. Studied in Switzerland: Allgemeine Kunstgewerbeschule, Basel, under professors Emil Ruder and Adrian(Univers) Frutriger and numerous correspondence studies with L.O.I. (“Leidsche Onderwijs Instellingen”, Leiden ,<br />The Netherlands) and the Art College in Amsterdam: marketing, communication, PR, advertising, marcom strategic corporate design, languages, filosophy, comparative religions.<br />Recognized internationally with over 150 awards and feature publications in leading international trade magazines/books in Europe, USA, Japan , Sudafrica and Mexico, (Expansion , the leading business magazine, “a” Design, Creatividad, Adcebra, leaading advertising marketing design magazines, etc.).<br /> Paul Rand, international consuLtant for IBM, Westinglouse, ABC, UPS, Cummins, etc.), while in Basel Switzerland invited me to become his (only) assistant in the USA.<br /> PROFESSOR ICHTHUS UNIVERSITY ”HOGESCHOOL”, ROTTERDAM, THE NETHERLANDS<br />In 1999 I taught brand/image management/marketing communication at the ICHTHUS Hogeschool in Rotterdam, in English and Dutch, hired by Drs. Maarten Knoester director of the Communication Faculty, and was also invited by Dr.G. H. Marsman quot;
hoofddocent Instituut voor Massacommunicatiequot;
, faculty director/professor Institute for Mass Communication, and Dr. Hans Hoeken, after an extensive interview to guest lecture at the leading Dutch (CATHOLIC) UNIVERSITY (quot;
KATHOLIEKE UNIVERSITEIT IN NIJMEGENquot;
).<br />INTRODUCTION, MY PROFESIONAL BACKGROUND , CORPORATE AND EDUCACTIONAL<br />EXPERIENCE:<br />Successful development of integrated institutional, commercial and humanitarian/service oriented relationships. Involving strategic planning, marketing communication and process reengineering.<br />Incorporating strategic direction and creative implementation of diversified branding and image programs, advertising, internal/external communication, staff evaluation and training.<br />Simultaneously teaching and guest lecturing part time the previous subjects internationally at universities at BA/postgraduate levels and congresses and through independently organized and promoted seminars and workshops.<br />Recently I taught in Spanish succesfully (qualified by my students with a 9 1/9 average) various BA, Master and Doctorate degree programs in EDUCATION, STRATEGIC BUSINESS ADMINISTRATION/ORGANIZATION/LEADERSHIP, (INTERNATIONAL) MARKETING,<br />INTERNATIONAL COMMERCE, COMMUNICATION, STRATEGIC BRANDING/IMAGE , etc. at leading universities in Mexico, Central and South America: TEC/ITESM, IBERO, UDLA, PANAMERICANA, del VALLE, Aut. de SLP y GUANAJUATO, College of Communication MONICA HERRERA, El Salvador, etc.<br /> Registered as a consultant for USAID and IESC, International Service C orps, founded by David Rockefeller in 1964 with over 20,000 projects concluded in about 120 developing countries.<br />INTEGRATED PROFESSIONAL EXPERIENCE<br /> Leadership, people and project/client management: • Strategic planning • Communication development • Advertising campaign development • Managing cross-functional teams • Process analysis and development • Business and product development • Brand strategy development • Directing creative development • Executing and implementing creative programs • Commercial and proposal writing • Negotiations and strategic relations • Financial projection and<br />budgeting • Creative proposal and advertising writing• Profit plan preparation • Integrated project management • Internal company staff and client staff training • Teaching and lecturing<br />CHRONOLOGICAL STUDY AND WORK EXPERIENCE:<br />1951-1954:<br />Highschool, Nijmegen , The Netherlands.<br />1954-1958:<br /> Typesetter at G. J. Thieme, Royal Printers, Nijmegen, The Netherlands.<br />1954-1960:<br /> Correspondence and evening studies: L.O.I. “Leidsche Onderwijs Instellingen”, Leiden and College of Art, Amsterdam, The Netherlands:marketing, communication, startegic corporate graphic design, advertising, typography, languages, comparative religions, filosophy.<br /> <br />1958-1959:<br /> Military service, The Netherlands.<br /> 1959-1960:<br /> Typographic designer, “Bauersche Schrifgiesserei” , Type Foundry (Folio, Futura, Bodoni), Frankfurt, Germany.<br />1960-1963:<br />Typographic designer in Neuchatel, Lausanne, (studying French), Zurich and Munchenstein near Basel: “Haasche Schriftgiessereiquot;
(Helvetica) Type Foundry.<br />1963-1965:<br />Catalogue supertvisor/designer “Dekkers” Mail Order Company, Dordrecht, The Netherlands.<br />1965-1967:<br />Graphic designer, Hoogsteder Marketing Communication, Eindhoven, Holland.<br />1967:<br />Emigration to the USA.<br /> 1967-1968:<br /> Senior graphic designer, Simonson and Shaw, Inc. Los Angeles.<br /> 1968-1968:<br /> Senior graphic designer, Mary B. Sheridan Inc., (professor at Art Center College of Design, Los Angeles) Angeles.<br />1968-1970:<br />Senior brand project director/designer: SAUL BASS & ASSOCIATES, LOS<br />ANGELES for branding/image programs, such as AT&T, Northern American<br />Rockwell, Quaker Oats, and packaging assignments for American Can, Lawry´s, etc.<br /> 1970-1972<br /> Creative director, UNIMARK INTERNATIONAL, CORPORATION FOR DESIGN AND MARKETING, CHICAGO, in Johannesburg, South Africa with additional offices in Milan, New York and San Francisco, Hired by Massimo Vignelli by phone and 20 portfolio slides, pioneering image and<br />branding programs for leading corporate such as Defy Industries, Durban.Unicorn/Grindrod Shipping Lines, Durban Southern Life Insurance, Cape Town, HLH, Writing and creating for each client an extensive up-to 130 pages Branding Marketing Communication Control Standards Manual (awarded /published by Novum Gebrauchsgrafik in Germany). At my departure leaving behind a well trained staff .<br />1972-1974:<br />Freelance marketing design consultant, Los Angeles: branding program for HLH, Hunt, Leuchar’s and Hepburn, Durban, South Africa.<br /> <br />1974-1981:<br />Administrative and Creative Director, hired by John Massey, VP Design and Marketing Communication for CONTAINER CORPORATION AMERICA IN CHICAGO for the Market Research and Design Laboratory – división of Cartón y Papel de México, SA de CV in Mexico City, a 100% owned subsidiary now called Smurfit-Stone. Starting in 1974 with a staff of 14, an internal budget of $ 100,000 annually resulting in a loss of $ 50,000. In 1981, when returning to the USA I left a trained staff of 35, 50% external sales, not existing previously, with a net profit of<br /> $ 200,000, with Mexico´s leading branding/image program clients such as Gamesa, (food) Tolteca, (cement), Emyco, (shoes), etc.<br />1981-1984:<br />Director of (Creative) Strategic Development GROUP 243, ADVERTISING INC., IN ANN ARBOR, MI, advertising agency with, with staff of 100, managing the national credited for the creation of the still used macro pizza photography. In addition corporate name: Dominos Pizza, Inc, and slogan “We Deliver” into: DOMINO’S PIZZA DELIVERS, INC., (Tom Monaghan and Janet Muehleman, president), was later on implemented for a while.<br />1984-2010:<br /> Owner director of MARKA IMAGEN, IMARK and currently MARCOMPRO, offering brand marketing design consultantcy as well independent corporate seminar/workshop training and university lecturing as professor and conference speake/seminar director for long list of clients, projects, (Bafar, Capistrano, Liverpool, Unifoods, Cuadritos, etc), universities, presentations at inyternational congresses in Mexico, South Africa, Colombia, Guatemala and El Salvador.<br />SOME INDEPENDENT CONSULTING PROJECTS UP-TO 2010:A SMALL SELECTION OF<br />THE RECENT INDEPENDENT CONSULTING PROJECTS:<br />GRANT WRITING/DONATION REQUEST, CONSTRUCTION AND OPERATIONAL BUSINESS<br />PLAN FOR A NEW UNIVERSITY.<br />Developed and wrote a 24 pages construction/business/profit/10 year operational plan for A NEW UNIVERSITY IN MEXICO, requesting a $ 150,000,000 forgivable loan/donation from US business sources for the construction, accommodating 5000 students. Yours truly was invited to<br />become director of the board of directors, strategy director and professor. Total plan is available upon request. Recently, for the same university, part of the organizing committee as consultant<br />developing a new university, creating personally the branding program<br />and a brand new curriculum, called: MARCOMPRO:<br />INTEGRATED ORGANIZATIONAL ADMINISTRATION FOR STRATEGIC MARKETING/SALES COMMUNICATION<br /> Consisting of 4 Years, 5600 hours, 360 credits, 100 subjects, 64 pages long, currently available in Spanish only, but upon request to be translated in English. This program I also converted in a<br />seminar/workshop with 6 sessions, 9 hours each, a total of 54 hours, in Spanish, as also presented to the MEXICAN GOVERNMENT AUTHORITIES: MINISTRY OF ECONOMIC DEVELOPMENT OF MICHOACAN AND THE BANK OF MEXICO .<br />Development of a strategic business/marketing plan to launch a local newspaper, with a circulation of 22,000 daily, in Morelia, Michoacán with 4000,000 population with zero growth rate, into the US market inCalifornia. In California live 2,300,000 people born in Michoacán, all potential buyers. The plan projected conservatively a circulationstarting at 33,000 daily, with a growth rate of 6-9% per year. _____________________________________________________________________________<br /> For the leading LIVERPOOL chain of French origin, currently with about 26 department stores nationwide in Mexico and their 15 malls, with 45,000,000,000 visits yearly, a multiphase integrated one year long research program was initiated. This included proposal writing,<br />questionnaire formulation, top management, staff and clientinterviews. After an in-depth analysis of all accumulated data, it was detected that the average efficiency level was only 60%. This<br />resulted in an annual loss of US $ 1,100,000 of the total promotional/advertising budget of $ 2,700,000, dedicated to the 10 malls The recommendation was made to hire an internal marketing<br />director, a position that did not exist. The project was concluded with an internal staff training program which involved a 3-day seminar/workshop and recommendations for staff position changes. An additional communication/marketing, 7 step decision manual was created, which eliminated the previously wasted funds. This also improved the overall efficiency level and humanitarian goodwill and participation on behalf of the staff, leading to mutual well being<br />andwork satisfaction, increased productivity and increased R.O.I.<br /> _____________________________________________________________________________<br /> Overall image/branding program for a meat packing company, redesigning 35 packaging presentations, including new product launches. For example one packaging revision created a printing cost saving of 21%.<br /> ____________________________________________________________________________<br /> Political advertising and image/branding campaign for an independent , candidate for governor of Michoacán. The average cost per vote was US $ 3, while the competition averaged up to $ 300 per vote. Creating the slogan in 1994: “Contigo… sí podemos”, “With you…yes we can”, afterwards copied by the “competition” and many others.<br /> ____________________________________________________________________________<br /> Three major image and branding projects were developed in Colombia for: Banco de Occidente, Banco del Estado and Manuelita Sugar Refinery, each one with its corresponding Image Standard Control Manual with up-to 135 pages. Published by Walter Herdeg, editor of Graphis, Zurich.<br />_____________________________________________________________________________<br /> LECTURING EVENTS:<br />Invited by ICOGRADA to speak on the following subject during the international congress in Johannesburg, where I worked 1970-1972:<br />quot;
THE CONTRIBUTION OF MARKETING COMMUNICATION TO THE ECONOMIC SUCCESS<br />OF DEVELOPING COUNTRIESquot;
.<br /> _____________________________________________________________________________<br />Speaker at the Productivity and Efficiency Congress sponsored by the TEC, Technological University in Puebla, Mexico. My topic being: The mutual benefits of quot;
Humanitarian Brandingquot;
, not based upon the commonly used mutual respect principle. The latter one creates walls and artificial distances, focusing rather upon mutual humanitarian communication and interchange of different ideas. Applying sincere human compassion, concern and love. As Henry Ford suggested, trying to see the opposing points of view as of ones own. This approach ultimately would result in mutual benefits for employee/worker and employer. Benefits such as: employee sincere work dedication, satisfaction, an enhanced sense of accomplishment and human/family well being. For the employer: cost saving efficiency, increased productivity and R.O.I. Seminar audience: 1000.<br /> ________________________________________________________________________<br />INTERNATIONAL RECOMMENDATIONS:<br />(letters upon request)<br />DR. PROF. WIM CROUWEL, AMSTERDAM, professor Cultural Studies at the Erasmus University, director of the Boymans Van Beuningen Museum in Rotterdam and founder of Total Design,<br />SIR PAUL IBOU, BELGIUM, PRESIDENT, THE INTERNATIONAL TRADEMARK CENTER ,WHO PROPOSED ME AS HONORARY AMBASSADOR.<br />LOU DORFSMAN NY, formerly VP Advertising, Communication, Marketing<br />and Design for CBS, NY: quot;
Your work is definitely outstandingquot;
.<br />MASSIMO VIGNELLI, NY, formerly VP of Unimark International, Corporation for Design and Marketing, NY: quot;
I have known Arie Geurts since the late sixties and havefollowed his excellent work for many yearsquot;
.<br /> <br />JOHN MASSEY, CHICAGO, formerly VP Advertising, Communication and Design forContainer Corporation of America, Chicago: quot;
Arie Geurts brought a professional approach to advertising, communication, design and marketing management not only to Carton y Papel de Mexico<br />(formerly Container Corporation of America, Chicago, SCPM, Mexico, to-day SMURFIT STONE), but in my opinion was also instrumental in raising the marketing communication and advertising design standards of Mexico''.<br />THOMAS GEISMAR, NY, owner/director of his marketing communication agency NY, with clients such as Mobil Corporation: quot;
I have known Arie Geurts and followed his work for over 20 years. He ,is an outstanding marketing communicator, known especially for his work in the area of<br />strategic and integrated image and branding programsquot;
.<br /> LEE SUCHARDA JR., RACINE, WI, President of Marketing Communication Design North: quot;
I have known Arie Geurts for over 15 years and have found him to be one of the most literate and professional image communicators I have met. His expertise as a marketing and communication consultant in corporate identity/image development andbranding is respected globallyquot;
.<br />DON EULALIO FERRER, MEXICO, formerly president of Ferrer Publicidad Mexico City.<br />JORGE SERGIO RAMIREZ, LEON, marketing director Emyco/Hushpuppies.<br />ARQ. RAFAEL PEREZ IRAGORRI, MEXICO CITY, president International Conferences.<br />FELIX BELTRAN, MEXICO CITY , faculty director UAM university.<br />JANET MUHLEMAN, Ann Arbor MI, formerly president Group 243 Advertising (Domino´s Pizza Account)<br /> _____________________________________________________________________________<br /> POSTGRADUATE STUDENT TESTIMONIES:<br /> OF THE HUNDREDS OF TESTIMONIES OF PARTICIPANTS AND STUDENTS OF MY<br />INTERNATIONAL COMMUNICATION/MARKETING DESIGN AND BUSINESS<br />ADMINISTRATION SEMINARS AS WELL AS BRANDING WORKSHOPS AND POSTGRADUATE<br />COURSES HERE ARE JUST A FEW: MY FOURTH AND LAST YEAR STUDENTS,<br />PARTICIPANTS OF THE BUSINESS ADMINISTRATION, STRATEGIC PLANNING AND<br />LEADERSHIP, MASTER DEGREE PROGRAM, THEIR FINAL EXAM BEING THE CREATION<br />OF THE quot;
IDEAL UNIVERSITYquot;
: including international marketing,<br />branding and communication strategies:<br />LIC. MA. TERESA ROSILLO GARCIA, (CATHOLIC NUN AND LAWYER)<br /> quot;
My evaluation: 10. For your knowledge, honesty, simplicity, your<br />life´s testimony and sense of justice. You are a sensitive and<br />merciful person. What impacted me in addition to your teaching was<br />your humility and simplicity with which you transmitted your<br />knowledge. You have a very human style of teaching, close-up, not only<br />based upon head knowledge but you also put your heart, spirit and fire<br />into it. I also was impressed by your way of thinking, your ideas,<br />concepts, the way you view society and the world, in a very realistic<br />way, as it is more important to LIVE REAL LIFE, than just understand<br />words. In our group you created an atmosphere where the spirit of life<br />was made reality and we learned much more than expected. People are<br />more important than the study in itself. I also liked very much your<br />thought, that nobody is owner of authority, but the best way to live<br />reality is open dialogue, through which we seek an explanation, a<br />lively communication among people with different life styles.. You<br />also helped me to understand more profoundly that whatever knowledge<br />and ability achieves is only significant as it reflects a HUMAN<br />quality of life. Thank youquot;
.<br />LIC. JOSE JUAN GUERRERO S.:<br />congratulations to you for the type of person you are, your tremendous<br />experience, professional dedication and know-how and of course you<br />humility, which you transmitted to all of us. I hope you'll be awarded<br />for such a big heart. Please do not take these last words lightly,<br />honestly I am telling you this from the bottom of my heart and hope<br />,you´ll continue as you are, I wish you all the bestquot;
.<br /> LIC. LETICIA HERNANDEZ H.:<br /> quot;
I consider your experiences and teachings you shared with us were<br />atremendous help. Your special focus on respectful human relations,<br />service oriented, satisfied me in particular. I learned that the<br />greatest asset management has, is its people, internally and<br />externally. Finally, please receive my congratulations, as currently<br />there is a great need for professors as yourself, to remind us and<br />teach us of the importance of human values. Thank you professorquot;
.<br /> THANK YOU FOR YOUR KIND ATTENTION AND CONSIDERATION<br />