1. Adriana E. Grossi Herrera
Montreal 820 Cell Phone (33)16-05-1474
Guadalajara, JAL 44600 Email: agpower1@gmail.com
SUMMARY
Multilingual Marketing Manager with Twenty-five years of experience in marketing research, analysis, marketing management and
Social Media Marketing. Proven record of strong motivational leadership and communication skills in corporate international settings.
Experience in team management, creative solutions and budget allocation.
EDUCATION
Instituto Tecnologico y de Estudios Superiores de Monterrey Guadalajara, Mexico
Masterof Arts in Humanities Studies 2003
Instituto Tecnologico y de Estudios Superiores de Occidente Guadalajara, Mexico
Bachelor of Arts in Marketing Management 1991
PROFESSIONAL EXPERIENCE
ALYSSAS DREAMS Houston, TX
Long Distance Marketing,Social Media and Public Relations Manager 2016 to present
 Managed social media accounts in Facebook, Pinterest and Instagram
 Systemized links between social media accounts.
 Designed and produced promotions and sales.
 Recommended public relation strategies to strengthen and follow up on clients.
LAMARCALAB
Freelance Consultant Guadalajara, Mexico
 Mediated 10 Focus Groups for a Nail Embellishment Product Company. June, 2016
RVOX ESTRATEGICA Guadalajara, Mexico
 Examined personal and group interviews to conceptualize and create a Visual Map. April, 2016
with the profile of customers and sales representatives for a Health Supplement business.
 Collaborated in the final presentation.
DON CARSTENS ASSOCIATES LLC Scottsdale, AZ
 Designed social media strategy for Facebook. January 2014 –June 2015
 Shaped public relations campaign engaging conversations with art and design magazines.
SOUTH HILL DESIGNS
Customer Service Representative Scottsdale, AZ
 Addressed customerissues in Puerto Rico through the phone and computer. January 2011-December 2012
 Collaborated in the edition of catalogues and advertising materials.
ITESO University Guadalajara, Mexico
Advertising and Promotions Manager 1996-1998
 Managed advertising and promotions for Undergraduate and Graduate programs in the University.
 Planned and Oversaw the execution of promotional activities for undergraduate and graduate programs such as fairs, school
visits and student guided tours.
 Renewed and Supervised printed material for all undergraduate and graduate programs.
CALIFORNIA INSTITUTE OF MANAGEMENT RESOURCES Guadalajara and San Diego
SeniorConsultant for Reengineering of Work systems and Organizational Structures 1994-1996
 Identified areas of opportunity in the manufacturing process of Kartell de Mexico in the Guadalajara Plant.
 Collected data to find areas of opportunity in all management activities for El Debate Newspaper in Sinaloa.
PACIFIC STAR DE OCCIDENTE Guadalajara, Mexico
Marketing Manager 1992-1994
 Oversaw product placement performance in Supermarkets.
 Researched Feasibility of New Products.
 Designed logos and oversawbranding process for frozen food products.
 Sales follow-up and design of POP materials.
PUNTO CREATIVO MERCADOTECNIA Guadalajara, Mexico
 Designed questionnaires and interview guides for marketing researches. 1992-1993
SKILLS and LEADERSHIP
 Proficiency in Spanish,English and Italian
 Works with: Gramblr, Chimp Mail, Canva, Hoot Suite, Office for Mac and Social Media platforms.
 Teacher, Artist and Yogini