SlideShare a Scribd company logo
Language and Culture
culture 
 Video 
 Who you save depends on which language you’re 
asked in 
 Lost in translation
English 
 English has grown the dominant language of 
business. 
 Why? 
 Why not French, German…Finnish?
English 
 Dominance in the 19th century 
 Colonies on every continent 
 Trade language 
 The rice of America as a global power 
 English is the language of technology, science, 
international organisations…
Linguistic richness 
 Ability to express more meaning and nuance with a 
single word 
 Uncle 
in Vietnamese they have many words for that 
 Snow 
The Eskimos have over 12 different words for 
snow
Miscommunication 
 We interpret the communication styles of other 
cultures based on what we consider ”correct” 
 Directness vs. indirectness 
 Rudeness or sneakyness?
Language learning 
 More than simply learning a new set of words and 
grammar, do you agree?
Language encodes culture 
 It stores and organizes our experiences as a 
community of speakers 
 Extreme (sports, music, Tv: to take life to the 
extreme) 
 Been there, done that 
 Language is a good barometer of what is going on in 
society 
 Technological English words 
 Screen, to scan, to print
Let’s see what you learnt 
 Pin code 1111 
 Go to: www.kahoot.it
With your pair 
Make a mindmad with Popplet lite: 
language/culture/individual 
Send it to your email and uplaod to the blog
With your pair 
 Make a comic with Strip Design 
Language/culture

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Language and culture

  • 2. culture  Video  Who you save depends on which language you’re asked in  Lost in translation
  • 3. English  English has grown the dominant language of business.  Why?  Why not French, German…Finnish?
  • 4. English  Dominance in the 19th century  Colonies on every continent  Trade language  The rice of America as a global power  English is the language of technology, science, international organisations…
  • 5. Linguistic richness  Ability to express more meaning and nuance with a single word  Uncle in Vietnamese they have many words for that  Snow The Eskimos have over 12 different words for snow
  • 6. Miscommunication  We interpret the communication styles of other cultures based on what we consider ”correct”  Directness vs. indirectness  Rudeness or sneakyness?
  • 7. Language learning  More than simply learning a new set of words and grammar, do you agree?
  • 8. Language encodes culture  It stores and organizes our experiences as a community of speakers  Extreme (sports, music, Tv: to take life to the extreme)  Been there, done that  Language is a good barometer of what is going on in society  Technological English words  Screen, to scan, to print
  • 9. Let’s see what you learnt  Pin code 1111  Go to: www.kahoot.it
  • 10. With your pair Make a mindmad with Popplet lite: language/culture/individual Send it to your email and uplaod to the blog
  • 11. With your pair  Make a comic with Strip Design Language/culture