The document discusses tourism translation and provides examples of tourism websites for the Lofoten region of Norway. It examines the purposes and differences between the Visit Lofoten and Lofoten Info websites. Both sites aim to advertise locations, events and facilities to attract tourists, inform tourists currently in or planning to visit the area, and provide information to speakers of both native and additional languages. Visit Lofoten appears to be an official tourism board site, while Lofoten Info may be independently authored. The document also discusses implications of the translator's task to create a text that arouses desire in the target reader to visit a destination.

1. Tourism
Translating local knowledge

2. Purposes
Advertise location/events/facilities
Attract tourists
Inform tourists coming to area
Inform tourists already in area
Provide information to native language speakers
Provide information to additional language
speakers

3. Visit Lofoten
www.visitlofoten.com
What is the purpose (are the purposes) of this
website?
Who authored it?
How can you determine its purpose?
Does the language match the purpose?

4. Lofoten Info
http://www.lofoten.info
Answer the same questions about this site.
How is Lofoten Info different from Visit Lofoten?
What is different about the
language/presentation?

5. Advertising Language
Confort pg. 97
…In German nominal forms dominate more than
in English which favors verb phrases. Both,
however, favor unmarked forms of the verb, in
English, the imperative (Save time and money),
in German, the infinitive… This means that, in
English, the reader is more often implicitly
addressed. Thirdly, in both languages common
use is made of wordplay etc..

6. The Task of the Translator
pg. 100
It is the task of the translator not to find an
equivalent for each of the devices, but to create a
text, based on the given information, which would
rouse the burning desire in the target reader´s
mind to go to (the destination).

7. Implications of this task
Translator as independent author.
When does a translation become a creation?

8. Why Bad Tourist Materials
Who issues them?
Who pays for them?
Who translates them?
Does it matter?

9. Visit Balestrand
www.visitbalestrand.no
Examine the English website. What does
Balestrand get right? Where does the website
fail?