A first course meant for students @ the National School of Applied Sciences (Continuing Education) 2020

1. Redouane Boulguid’s First course for varied students
National School of Applied Sciences - Safi
Continuing Education
School-Year 2020/2021

2. Business English
• The importance of ENGLISH Language.
• What makes English so important today?Feedback from Students.
• Linguistic Geography.
• The Concept of Communication.

3. Business English
• English is the language of international communication.
• What is the true value of learning English?
• Studying English can help you not only progress in life personally, but
also professionally.
• One/You can compete in the global market, increase your career skills
and begin to meet people around the world (intercultural
communications).

4. Business English
• Learning English language helps us to improve our communication
skills in many things :
• Writing,
• Reporting,
• Analysing and critiquing,
• Face-to-face conversations,
• Presentations,
• Interviews,
• …

5. Business English
•So, Communication can be
improved with practice and
with great training.

6. Business English
• The third most widely spoken language in the World.
• English is widely spoken and taught in over 118 countries and is
commonly used around the world as a trade language or diplomatic
language.
• It is also the language of science, aviation, computers, diplomacy and
tourism.
• But how did English become so important throughout the world?
• The British Empire/Colonialism : covering 25% of the Earth’s surface.
During colonial times, British rulers often obliged the people in
colonies to speak English rather than their native language. .

7. Business
English
• Reasons to learn English:
English is a global language: the most
commonly spoken language in the world.
One out of five people can speak or at least
understand English.
Studying English can help you get a better
job: it is the language of science (Scientific
Research), aviation, computers, diplomacy,
and tourism. Knowing English increases
one’s/your chances of getting a
good/decent/steady job in a multinational
company within one’s/your home country or
of finding work abroad.

8. Business English
Learning English can help one/you meet new people: it is the official
language of 53 countries and is used as a Lingua Franca (a mutually
known language) by people from all around the world… Studying
English can help you have a conversation with people from all over
the world.
Many scientific papers are written in English.

9. Business English
• It’s also the language of international communication, the media and the internet, so
learning English is important for socialising and entertainment as well as work!
• Learning English is important as it enables you to communicate easily with your
fellow global citizens.
English is the Language of Business: English is the dominant business language
and it has become almost a necessity for people to speak English if they are to enter
a global workforce. Research from all over the world shows that cross-border
business communication is most often conducted in English and many international
companies expect employees to be fluent in English.

10. Business English
Speaking English gives you Access to a
World of Entertainment: Many of the world’s
top films, books and music are published and
produced in English. Therefore, by learning
English you will have access to a great
wealth of entertainment and will be able to
have a greater cultural understanding.
If you speak English, you won't need to rely
on translations and subtitles anymore to
enjoy your favourite books, songs, films and
TV shows. Watching movies and television
programmes in the English language is also a
great and fun way to learn it!

11. Business English
• Learning English gives you Access to more of the Internet:
According to a report by Education First, English is the
language of the internet. An estimated 565 million people use
the internet every day, and an estimated 52 percent of the
world’s most visited websites are displayed in the English
language.
• Learning English is important as it gives you access to over half
the content on the internet. Knowing how to read English will
allow you access to billions of pages of information which may
not be otherwise available!

12. English is the language of the Internet.
• Travelling is a lot easier with a good knowledge of English
English gives you access to multiple
cultures.