Lana Del Rey is an American singer and songwriter who rose to fame in 2012 with her major label debut album Born to Die. The album was a commercial success, reaching number one in several countries. While critically divided, it launched her career. In 2015, Del Rey released her fourth studio album Honeymoon. Her website prominently features the Honeymoon album artwork and links to pre-order the album, demonstrating its use to promote new releases while keeping fans engaged between albums.

1. Cross Media Case Study

2. Background
• Lana Del Rey is an American
singer and songwriter whose real name is
Elizabeth Woolridge Grant. She has many
influneces such as Elvis , Eminem and the
sounds of Jazz. She began writing songs at age
18 and was signed in 2007 to 5 Point Records.
Del Rey bought her self out of her contract in
2010 and signed a joint contract with bigger
labels Interscope, Polydor and Stranger
Records.

3. Rising to Fame
In 2012 she released her first major studio album Born
To Die. The album was a success, reaching the
number one album slot in 11 countries. However
critics were divided, especially after a performance on
she received very negative reviews.
Born To Die performed so well in charts that later on in
the year (November), The Paradise edition of Born To
Die was released. This was technically a deluxe
version of the album, although Del Rey has called it an
“E.P”. With eight extra songs added on to the original
fifteen.
Del Rey continued to win awards for Born To Die
through till 2013, when she released Ultraviolence in

4. Website
Analysis

5. Lana Del Reys website
features the cover art of
her latest album
Honeymoon, it is going to
be released September
18th 2015.
Her logo is at the top and
is the biggest and
boldest in a bright red.
This is so it’s the first
thing you notice on the
home page.
Opening page of the website
The album name and
release date are bold
and the next biggest
things after her logo.
This is clear
promotion for the new
album.
She then has links to
where you can
preorder the album
from major sites
Links to the video
and where to buy
the latest single of
the album

6. The video for Del Reys latest video “High By
The Beach”, starts playing immediately. This is
promotion for the album as a whole and a
single. There's no way to stop or pause the
video so you have to watch it.
There are links to all of
Del Rey’s social medias
The same as the enter
page, there are links to
pre order the album,
which stay there for the
whole video
There isn't much colour to the main page as the background
is white. However the writing and links on the page are red
and blue, this connote the patriotism that Del Rey features in
many songs and corresponding videos.

7. Lana Del Rey’s website is all one
page, the links at the top take you
to further down the original page
The website has a stylistic/ cinematic/ retro feel to it,
this is because it features Del Rey’s work in every
section. This makes the website interesting to look at,
especially if you are a fan as pictures of Del Rey are
everywhere
The website is interactive, clicking on item will take you to a page with a
small article about the item. These are sometimes written by Del Rey which
gives it a personal touch for her fans.

8. This theme of pictures of
Del Rey and screen caps of
her videos continues down
the page into the sections
of music, videos and gallery.
Overall the website is quite
simplistic with a re
occurring theme which
brings all together. However
apart from the opening
page and top of the actual
website there isn't any
more obvious promotion of
the latest album
Honeymoon. Which
suggests that Del Rey
mainly uses the website to
update her fans.

9. Album Artwork (deluxe digital pack)
The album art
reflects the name of
the album
Honeymoon, through
the pictures and the
way they have been
edited.
True to Del Rey’s
previous