Rubicon, founded in 1982 as 'Passionade', specializes in exotic fruit drinks like passion fruit, mango, and lychee in the UK. The company offers a range of products including juices and mocktails, available in various sizes and priced from Rs 15 to Rs 85. They utilize a goldilocks pricing strategy and a pull promotional strategy to enhance consumer demand and accessibility across over 2000 outlets.

5. Rubicon was founded by 2 ex-employees in 1982. They named it ‘Passionade’ - a sparkling Passion fruit drink – which was the first of its kind in the UK. Our company was specialized in Exotic Tropical Drinks. Today we have a delicious range of exotic fruit drinks, not only Passion fruit but also Mango, Guava, Lychee, Guanabana Pomegranate and New Papaya. We strive to bring you the unique taste of exotic fruits such as deliciously sweet Mango or succulent Lychee by sourcing only the best fruits from around the globe.

7. The widest Range of Taste & flavor Mock tails

8. An assortment of traditional Indian and international flavors - orange, mango, tomato, pineapple, mixed fruit, grape, guava, litchi and cranberry. Available in the form of fruits juice but can be easily used to Prepare cocktails as well as mock tails. Can be used as a natural starter 125 ml packs for children below six years. A non-artificial natural drink easily consumable

10. Easily available in all departmental stores, Restaurants, hotels , beach bars , disco’s, juice bars ,malls& pubs The cocktails and mock tails are very light and Easy to prepare so can be easily made at home as well More than 2000 outlets in all metro’s as Well other big cities makes it easily available for its customers

12. 1 Ltr Cartons RS 70-80 288ml Cartons RS 15-20 300ml Glass Bottles RS 15-20 330ml Cans RS 25-30 500ml Pet Bottles RS 35-40 2Ltr Bottle RS 75-85

13. Rubicon believes in Goldilocks Pricing Strategy Goldilocks pricing is commonly used to describe the practice of providing a "gold-plated" version of a product at a premium price in order to make the next-lower priced option look more reasonably priced

15. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. Rubicon believes in Pull promotional Strategy

18. 44.28%

22. Mail us at: RUBICON Pvt. Ltd 409,4 TH Floor F-106,katwaria sarai Adchini, New Delhi-16 Contact us at: Ph.no.-+919971522003 E-mail us at: [email_address] Visit us at: www.rubicon.info.

23. Copyright © 2007by the Director & Fellows of RUBICON. All rights reserved.|disclaimer