SlideShare a Scribd company logo
Cookies!
Objectives 
• Understand how cookies can help 
personalise adverts on a website 
• Be able to describe the law that affects 
the use of cookies 
• Understand the implications of not 
following the laws
What is a Cookie?
What is a Cookie? 
• A tiny text file that a website saves on 
your computer when you visit 
• It can be used to identify you for the next 
time you visit the site 
• WHY?
Why use Cookies? 
• Save you logging in every time 
• Remember your preferences when you 
log in – like personalising layout 
• Remember what you’ve bought before to 
recommend things you’re more likely to 
want
Recommendations 
Amazon uses cookies 
to make sure it always 
suggests things you’d 
like to buy
Tracking 
When you sign in to 
Google, it tracks your 
searches and which sites 
you visit to advertise 
things on the results page
How can Image 
Reflections use Cookies? 
• To personalise the site for users 
– So their photographic session images are always 
easy to access 
• To advertise new products on the site 
– So they advertise new photographic products to the 
users that are most likely to be interested 
– E.g. if you bought a ‘kids’ shoot before then you 
might want another one? 
– E.g. if you buy an ‘engagement’ session you may 
later need a wedding photographer 
• To advertise other company’s products
What about the Law? 
• https://www.youtube.com/watch?v=gMa 
axptSCoI 
• Write down what Image Reflections will 
need to do and what the punishment for 
not doing it could be
Write a Cookie 
Information Page 
• Image Reflections need a page on their 
site to explain what cookies are and why 
they use them 
• Look at some example pages on the 
internet to help you write your own page
Exam Question 
1. Image Reflections use cookies on their 
website to personalise the advertisements 
they display 
a) Explain what a cookie is [2 marks] 
b) Explain why Image Reflections would want 
to personalise the advertisements that are 
displayed on the site [2 marks] 
c) State the name of the law that applies to the 
use of cookies on their website [1 mark] 
d) Explain what Image Reflections need to do 
to comply with this law [2marks]
Other Laws 
• The VLE page also looks at another law 
that might apply – the Data Protection 
Act 
• You’ll need to revise this a bit more to 
complete the homework
Homework 
• Your homework from last week is due! 
• You have a new homework task on the 
VLE today 
• You will be set a detention to complete 
the homework if you have not yet done 
it.

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L3 cookies

  • 2. Objectives • Understand how cookies can help personalise adverts on a website • Be able to describe the law that affects the use of cookies • Understand the implications of not following the laws
  • 3. What is a Cookie?
  • 4. What is a Cookie? • A tiny text file that a website saves on your computer when you visit • It can be used to identify you for the next time you visit the site • WHY?
  • 5. Why use Cookies? • Save you logging in every time • Remember your preferences when you log in – like personalising layout • Remember what you’ve bought before to recommend things you’re more likely to want
  • 6. Recommendations Amazon uses cookies to make sure it always suggests things you’d like to buy
  • 7. Tracking When you sign in to Google, it tracks your searches and which sites you visit to advertise things on the results page
  • 8. How can Image Reflections use Cookies? • To personalise the site for users – So their photographic session images are always easy to access • To advertise new products on the site – So they advertise new photographic products to the users that are most likely to be interested – E.g. if you bought a ‘kids’ shoot before then you might want another one? – E.g. if you buy an ‘engagement’ session you may later need a wedding photographer • To advertise other company’s products
  • 9. What about the Law? • https://www.youtube.com/watch?v=gMa axptSCoI • Write down what Image Reflections will need to do and what the punishment for not doing it could be
  • 10. Write a Cookie Information Page • Image Reflections need a page on their site to explain what cookies are and why they use them • Look at some example pages on the internet to help you write your own page
  • 11. Exam Question 1. Image Reflections use cookies on their website to personalise the advertisements they display a) Explain what a cookie is [2 marks] b) Explain why Image Reflections would want to personalise the advertisements that are displayed on the site [2 marks] c) State the name of the law that applies to the use of cookies on their website [1 mark] d) Explain what Image Reflections need to do to comply with this law [2marks]
  • 12. Other Laws • The VLE page also looks at another law that might apply – the Data Protection Act • You’ll need to revise this a bit more to complete the homework
  • 13. Homework • Your homework from last week is due! • You have a new homework task on the VLE today • You will be set a detention to complete the homework if you have not yet done it.