This document discusses different types of information that businesses use, including quantitative, qualitative, primary, and secondary information. It covers the purposes of information for businesses, which include operational support, analysis, decision making, and gaining a competitive advantage. The document also addresses internal and external sources of information for businesses and what characteristics make information good, such as being valid, reliable, timely, and relevant.

1. t
How do
use
businesses
information
?
Unit 3
Ethical Information: page 76

2. Quantitative
Information

3. Qualitative
Information

5. Primary & Secondary
Information

6. Fast Food Case Study
Page 76

7. Mindmap: types & purposes of information

8. Mindmap: types & purposes of information
INFORMATION

9. Purposes of information
• Operational support
• Analysis
• Decision making
• Gaining advantage

10. Sources of information
INTERNAL
EXTERNAL

11. Trade Groupings Case Study

12. Data Source?

13. Teach Each Other
Internal
Financial
Personnel
Marketing
Purchasing
Sales
Manufacturing
Administration
External
Government
Trade groupings
Commercially provided
Databases
Research
Each group will present on either Internal
or External sources of information
Each group member should do one or
two sheets of paper as a visual aid

14. Good informationWhat makes information goo
RT

15. Good
Information
Valid
reliable
timely
fit-for-
purpose
accessible
cost-
effective
sufficiently
accurate
relevant
having the
right level
of detail
from a
source in
which the
user has
confidence
understand
able by the
user

16. Retail Sales Information
Systems
Case Study, Page ##

17. Functional Areas Exercise