Presented by Andy Boyer, Co-Founder of Relaborate; John Jerome, President, Jerome & Associates and David Weidner, Founder, CEO, Clever Rain Technologies, Inc.

1. Pitching New Products

2. Brought to You By:
• John Jerome
– Jerome & Associates
– NWEN First Look Forum Pitch Doctor
• David Weidner
– Clever Rain Technologies
– Spring 2012 First Look Forum Competitor
• Andy Boyer
– Relaborate
– Fall 2011 First Look Forum Top 5 Finalist

3. SELLING THE
SIZZLE

4. Content
• Problem
• Solution
• How It Works
• Market
• Target Audience
• Competition
• Traction
• Financials
• Team

5. Problem/Solution
THINK BIG!

6. How It Works
K.I.S.S.
(Keep It Simple Stupid)

7. Market
DO YOUR
HOMEWORK

8. Target Audience
KNOWLEDGE
Just because you build it, doesn’t
mean they’ll come

9. Competition
BETTER, FASTER,
CHEAPER
If there is no competition, there is no
market

10. Traction
WILL THE DOGS
EAT IT?

11. Financials
THE HOCKEYSTICK
Big enough to matter, but not so big
as to be unrealistic

12. Team
LIKE REALESTATE
Only three things matter;
the team, the team and the team

13. DON’T GUESS
FIND SOMEONE WHO’S BEEN THERE
AND DONE THAT

14. BE PASSIONATE
You may not always be right, but you
need to be convinced

15. NOTHING PAYS LIKE
PERSISTENCE

16. CLEVER RAIN
“Cool technology, I think, but it really
needs to be sextified”

17. David Weidner – CEO
425-247-6009
david.weidner@cleverrain.com

18. THE PROBLEM
E-commerce shoppers, look but don’t buy
– 25%-75% shopping cart abandonment
– Only 2-3% actually purchase

19. THE SOLUTION
Real-Time Interactive Advertising
Vehicle Innovating Web Marketing

20. A DROPLET IS…
• Interacting with Your Web Visitors Now
– Analytics in Action
– On Your Website
– With Your Messaging, Video, Branding, or Forms
– How and When You want to Engage
• Geo-Location, Time, Date, Browsing Behavior

21. QUICK SHOW OF HANDS…
Did you get it?

22. WE DON’T KNOW WHAT IT IS

23. …AND YOU GOT HERE..HOW?
• Born From Irritation
WHY U NO PROMO CODE ME?

24. …AND YOU BUILT WHAT?
• Offer Engine
– OTF Discounts and Incentives
– Offer? Huh?
• Positive Pop-Up
– Conversational Web!!!
– Seriously - I hate pop-ups!
• UPS For Your Content – We Deliver
– What can Brown Do For You?

25. FIRST LOOK FORUM!!
HOW DO YOU PLAN TO
MARKET AND SELL THIS?

26. EMOTION IN THE MESSAGE
• Sexify?
– Send me ALL the market research
– Pop up effectiveness .. What the?
• Conversational Web
– Nordstrom style customer service
• Next Generation of Pop-up Technology
• The only web advertising that works

27. HAPPILY EVER AFTER?
SORT OF…

28. MY TAKE AWAYS…

29. Check Out Droplet
www.cleverrain.com

30. Launching Relaborate
Andy Boyer

31. My 10 minutes with you today…
How we used market
research to identify a
need and build a new
product
How we’ll market our
new product to the
people who asked for it

32. So you say you want to
We were a social media agency
do some social media.

33. Good Social Media
• A solid blog drives the
whole Social Media
Calendar
• Creating original
content enables
sharing & syndication
• Inbound links
generate SEO traffic

34. Companies With Blogs Generate…
• 434% more indexed
pages, 97% more
inbound links.
• 88% (B2C) and 67%
(B2B) more leads.
• Plus: 57% of
companies have
acquired customers
through their blog.

35. What the social media manager worries about:

36. I‘m not think ofdon’t
I can’t a I
Why won’t
good
anything interesting
have time
you blog?
writer
to write for this.
Why Don’t You Blog? What
should
we do?

37. Options
These
aren’t great
solutions,
but here’s
what I have
$$$

38. There must be some product that will help
them do these 3 things.
1) Publish blog posts
on a schedule
2) Involve the Subject
Matter Experts, even if
they aren’t “bloggers”
3) Leverage SEO best
practices and tricks

42. Awesome. I want to Don’t tell anyone I Please add
involve others as said this, but you an Editorial
guest bloggers. must charge more. Calendar. PR Company:
We get paid
$2k per blog
post. This is a
I need this. terrible idea.
Hey, why
aren’t we
wearing any
clothes?

45. Sample Types of Blog Posts
• Event Preview • Employee Profile
• Article Reaction • Weekly Recap
• Technical Definition • Executive Briefing
• Event Recaps • Top 10 Lists
• Product Reco • Job Posting
• Comparisons • Breaking News
• Content Sharing • Product Discovery
• Recapping the Month • Guest Interview
• Trendspotting • Tips and Tricks

47. Thanks!
Taking emails for private alpha.
www.Relaborate.com
Then check back – We’ll start publishing our own
blog at Relaborate.com/blog
Email:
Andy | Michael | Colin @ Relaborate.com

48. Appendix

49. Image sources
• http://www.sync-blog.com/sync/2011/11/speed-up-your-computer-by-taking-
control-of-programs-and-processes.html
• http://entreprenista.com/2011/11/is-your-facebook-page-lonely/
• http://monetizecontent.org/2011/10/article-farm-strategies/
• http://www.ppchero.com/the-sweet-spot%E2%80%94bidding-smartest-not-
hardest/
• http://weightlifting.teamusa.org/news/2011/02/01/usaw-board-welcomes-
new-ideas/40782
• http://www.taxi.com/transmitter/0812/2008-road-rally.html
• http://i74.photobucket.com/albums/i268/Itzlzha/applause.gif
• http://thebln.com/2011/09/eric-ries-the-lean-startup-the-most-innovative-
book-launch-ever-video-transcript-of-erics-talk-the-science-of-lean-startups-at-
business-of-software-2010/
• http://theconservativepost.com/WordPress/?attachment_id=3079
• http://www.resolution-marketing.co.uk/services/online-surveys-and-focus-
groups/
• http://www.layoutsparks.com/1/191414/missing-richard-red-curtain.html