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Boot Camp 4Entrepreneurs  Session 4:Sept 17, 2012  4:00-6:00                             Amy Sauers, Ph.D.Catch the Social...
Agenda to Get Social           Intros &           Updates           How To          Mock Up            Your          Campa...
How To:    Not       Why Get Social?    much     $?                           Grow                         Customers!    G...
How To Do Social Media Marketing    Invite               Engage                Thank                         Geek Out: Pro...
How To …              Invite    Know the Customer Pain Point         Strategic Solution               Invite!5
How To: Pain Point     Target    •Care    Customer   •Listen      Pain     •Reflect emotion6
How To: Strategy                •Right the wrong    Strategic   •What tribe are    Solution     you leading?7
How To: Invite!             •Email    Invite   •Letters             •Flyers8
How To Do Social Media Marketing              Engage      Geek Out: Provide Easy Tips         Share a Funny Picture      A...
Engage: Tools                        Facebook         Instagram                   Tribal                 Campfires     Pin...
Engage: Geek Out                       Follow Others          Share a          in the           Funny       Interest Area ...
Engage: Events                                                      Have a     Hold a Contest            Event Planning   ...
How To Do Social Media Marketing                Thank               Refer-a-Friend              Loyalty Rewards     Nurtur...
Thank: Refer-a-Friend14
Thank: Loyalty Rewards15
Thank: Nurture your GardenContact Contact Info:   Phone # Address   Customer USP   Date Start Means ofName    Email       ...
Thank: Call to Action     Ask for sign up or buy now.17
Pitch it!      Intros &      Updates      How To     Mock Up       Your     Campaign      Pitch It!18
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Entrepreneurship presentationforlibraryforsept17

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Entrepreneurship presentationforlibraryforsept17

  1. 1. Boot Camp 4Entrepreneurs Session 4:Sept 17, 2012 4:00-6:00 Amy Sauers, Ph.D.Catch the Social Media Marketing Wave For Your Biz!
  2. 2. Agenda to Get Social Intros & Updates How To Mock Up Your Campaign Pitch It!2
  3. 3. How To: Not Why Get Social? much $? Grow Customers! Got a little time?3
  4. 4. How To Do Social Media Marketing Invite Engage Thank Geek Out: Provide Know the Customer Easy Tips Refer-a-Friend Pain Point Share a Funny Picture Loyalty Rewards Ask Questions… And Strategic Solution Answer Nurture Your Garden Hold a Contest/Give on a Schedule Coupons Invite! Events Call to Action!4
  5. 5. How To … Invite Know the Customer Pain Point Strategic Solution Invite!5
  6. 6. How To: Pain Point Target •Care Customer •Listen Pain •Reflect emotion6
  7. 7. How To: Strategy •Right the wrong Strategic •What tribe are Solution you leading?7
  8. 8. How To: Invite! •Email Invite •Letters •Flyers8
  9. 9. How To Do Social Media Marketing Engage Geek Out: Provide Easy Tips Share a Funny Picture Ask Questions… And Answer Hold a Contest/Give Coupons Events9
  10. 10. Engage: Tools Facebook Instagram Tribal Campfires Pinterest Twitter Constant Contact10
  11. 11. Engage: Geek Out Follow Others Share a in the Funny Interest Area Picture/Video Provide Be Friendly Give Coupons & Easy Tips Free Gifts Ask Questions… And Answer11
  12. 12. Engage: Events Have a Hold a Contest Event Planning Community Connection Tweet: Post your Relate to favorite late-nite Link When movement photo! If you’re photo is chosen for our Link Where Local video… You’ll receive coupons for a free Help those tribe Link How latte every day all cares about year! Link Who – Pics!12
  13. 13. How To Do Social Media Marketing Thank Refer-a-Friend Loyalty Rewards Nurture Your Garden on a Schedule Call to Action!13
  14. 14. Thank: Refer-a-Friend14
  15. 15. Thank: Loyalty Rewards15
  16. 16. Thank: Nurture your GardenContact Contact Info: Phone # Address Customer USP Date Start Means ofName Email Need – End CommunicationPhilPatBobLucy Keep track.16
  17. 17. Thank: Call to Action Ask for sign up or buy now.17
  18. 18. Pitch it! Intros & Updates How To Mock Up Your Campaign Pitch It!18

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