This document discusses social media monitoring and reporting services. It provides examples of standard report types that can regularly monitor key business questions, including competitive analysis, brand perception, marketing effectiveness, market research, and product/program performance. For each report type, it outlines the main monitoring areas and metrics that would be included, such as mentions, shares of voice, influencers, demographics and content themes. Contact details are provided at the end to inquire further about these social media tracking and analytics services.

1. Social Tracking
&
Monitoring Reports
Regular reports setup up to monitor specific online
conversations around key business questions.
Social Insight
London
+44 7887 644 799
social@socialinsight.biz
www.socialinsight.biz

2. • Current Uses of SMM Reporting Sample Standard Reports
SMM
Reporting
Report Business Question Key Monitoring Areas
How do we compare Competition Tracking
Competitive Audit to competitors in the Share of Voice
Advantages/Risks
social media
landscape?
What is the Brand Tracking
Brand Assessment perception and reach Brand Protection
Issue/Crisis Identification
of our brand across
social media?
How effective is our Marketing Measurement
Marketing Measurement marketing strategy Marketing Message Insight
Influencer Marketing
and messaging?
Market Research
What can we learn
Customer Segmentation
Market Research about our market, Opportunity Analysis
customers and
prospects?
How effective is a Offer Effectiveness
program and what Issue/Crisis Identification
Prod/Prog Performance new ideas can we Innovation Opportunities
leverage?
©Copyright purple spinnaker Ltd. 2010

3. How do we compare Competition Tracking
Competitive Audit to competitors in the Share of Voice
Advantages/Risks
social media
landscape?
Competitor Tracking Share of Voice
Key themes – advantages/risks
© ALTERIAN 2010 ALL RIGHTS RESERVED
©Copyright purple spinnaker Ltd. 2010

4. What is the Brand Tracking
Brand Assessment perception and reach Brand Protection
Issue/Crisis Identification
of our brand across
social media?
Brand Assessment
The perception and reach of a brand within the social media
landscape can be monitored and reported on through some key
areas:
Volume of Mentions Brand References Top Influencers - Authors
Demographics Content Top Influencers - Websites
Tone
©Copyright purple spinnaker Ltd. 2010

5. How effective is our Marketing Measurement
Marketing Measurement marketing strategy Marketing Message Insight
Influencer Marketing
and messaging?
Effectiveness of Marketing Messages
The effectiveness and reach of marketing messages and themes
around a campaign can be measured and insights delivered
through:
Defining & Measuring Message References Top Influencers - Authors
Categories
Demographics Top Influencers - Websites
©Copyright purple spinnaker Ltd. 2010

6. What can we learn Market Research
Market Research about our market, Customer Segmentation
customers and Opportunity Analysis
prospects?
Market Research
Customer segments can be identified and the key themes &
topics being discussed can be highlighted and further
investigated.
Themes and Topics
Individual Posts
©Copyright purple spinnaker Ltd. 2010

7. How effective is a Offer Effectiveness
program and what Issue/Crisis Identification
Prod/Prog Performance new ideas can we Innovation Opportunities
leverage?
Effectiveness of Products &/or Programs
The impact and reach of messages around a product or
marketing program can be monitored and measured through
the use of:
Defining & Measuring Product References Top Influencers - Authors
Categories
Demographics Top Influencers - Websites
©Copyright purple spinnaker Ltd. 2010

8. To find out how we can help you
Contact us…
Email: julie@purplespinnaker.com
Call: +44 7887 644 799
All graphs come from searches carried out with SM2 from Alterian.
Social Insight
London
+44 7887 644 799
social@socialinsight.biz
www.socialinsight.biz
8