This document discusses selecting social media monitoring tools for businesses. It outlines the core uses and components of social media monitoring tools, including real-time conversation monitoring, historical data analysis, search and dashboard features, and result metrics. Pricing models tend to be based on searches, keywords, phrase volumes or results. Social media monitoring tools help track online conversations and analyze historical social data to provide consumer insights.
Infusioncon 2012: Leverage content, search, and social media to create maximu...Mike Corak
Mike Corak, Ethology
In this session, attendees will learn how companies are rallying efforts around content, and using that content to earn and own their digital exposure. Attendees will review a step by step guide to creating their own content marketing strategy, as well as tips and tools to use in implementation.
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The place content marketing plays in today's digital marketing strategy (earning and owning your media)
How marketers of any size can capitalize on the movement
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From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
Xerox Transforms Channel Partners’ Social Presence with socialondemand® from ...rgrogersPCA
These are the slides from the recent purechannelapps webinar with Olivier Choron, CEO and Founder of purechannelapps, Andy Hill, Social Media Manager, Channel Partner Operations, Xerox and Tony Gibiino from Zerographic as they explore social media amplification and syndication technologies, and how purechannelapps revolutionised Xerox's approach to channel partner social media marketing.
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How marketers of any size can capitalize on the movement
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Self Service Online Research - online communities for research and insightsStephen Thompson
In this webcast, we Stephen Thompson (EVP, Ramius) and Lenny Murphy (Chief Editor and Principal Consultant, Greenbook):
• Discuss how the online research world is shifting and how that is expected to develop in the near future. This include some (very) early stats from the Greenbook GRIT report for 2014.
• Round up some of the new software tools available for gathering insights under the categories of Surveys / Microsurveys, Crowdsourcing, Analytics, Big Data, Video, Mobile and Online Communities.
• Work through some examples of how Ramius’ new platform, Recollective, is being used by marketing and research professionals to build on-demand insight communities and conduct rapid, qualitative research online.
Grouping Social Media Monitoring Tools - Part 1Replise.com
Brief
Monitoring social media! Do I need this? How do I get started? Should I buy software? Who will manage it? What kind of data will it provide? How and for what purpose will I use the data in a daily setting?
Numerous questions from various departments ranging from marketing to purchasing are raised at least once a quarter throughout many companies.
The answers are relatively simple. Software may not always be needed, but the data and results can be critical. Be it issues related to daily operations, PR activities, customer service, sales, competitor analysis, campaign effectiveness analysis or even strategic market research or product development, the cheapest and quickest answers are to be found in social media.
There are several hundreds of solutions offered for social media analysis, monitoring and research. Like any other market, the market of social media monitoring solutions abounds in tools geared to serve general needs or a given profession or sector. Although the common term for the industry is social media monitoring, software and tools can be grouped into at least ten different categories depending on the objectives:
• Supporting daily processes, tactical or strategic decisions;
• Assisting marketing, research and development, customer
service, HR or PR activities;
• Following the brand or consumer dialogs;
• Producing a simple report or analysis;
• Concentrating on the past or the future;
• Supporting local objectives, or providing an
international view.
About Replise
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
Five Steps For Getting Started With Social Media MonitoringAlterian
The social web has created many opportunities for brands to engage with their consumers online. People are talking about products and companies on blogs, social networking sites such as Twitter, Facebook and MySpace, forums and message boards, and also on wikis.
Listening to online conversation around your brand and competitors is very important.
This document will outline the five steps for getting started.
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
social media listening tools are essential for any business looking to thrive in the digital age. They provide valuable insights, enhance customer engagement, and help in managing your brand's reputation effectively.
By harnessing the power of social media listening tools, you can make informed decisions, stay ahead of your competitors, and ultimately drive success in the ever-evolving world of social media marketing.
Social Media Listening Tool- Unlocking the Power of Online Conversations.docxQuick Metrix
Social media listening, also known as social media monitoring or social media intelligence, refers to the process of tracking and analyzing conversations happening on various social media platforms. It involves monitoring mentions, comments, and discussions related to specific keywords, topics, or brands.
The Power of Listening 5 Tools for Monitoring Your Brand's Social Media Prese...QuestInternationals
Social media has revolutionized the way brands connect with their audience.
In today's digital age, it's not just about what you say; it's also about what your audience is saying about you.
Actively listening to your audience on social media is a critical component of brand management.
Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Self Service Online Research - online communities for research and insightsStephen Thompson
In this webcast, we Stephen Thompson (EVP, Ramius) and Lenny Murphy (Chief Editor and Principal Consultant, Greenbook):
• Discuss how the online research world is shifting and how that is expected to develop in the near future. This include some (very) early stats from the Greenbook GRIT report for 2014.
• Round up some of the new software tools available for gathering insights under the categories of Surveys / Microsurveys, Crowdsourcing, Analytics, Big Data, Video, Mobile and Online Communities.
• Work through some examples of how Ramius’ new platform, Recollective, is being used by marketing and research professionals to build on-demand insight communities and conduct rapid, qualitative research online.
Grouping Social Media Monitoring Tools - Part 1Replise.com
Brief
Monitoring social media! Do I need this? How do I get started? Should I buy software? Who will manage it? What kind of data will it provide? How and for what purpose will I use the data in a daily setting?
Numerous questions from various departments ranging from marketing to purchasing are raised at least once a quarter throughout many companies.
The answers are relatively simple. Software may not always be needed, but the data and results can be critical. Be it issues related to daily operations, PR activities, customer service, sales, competitor analysis, campaign effectiveness analysis or even strategic market research or product development, the cheapest and quickest answers are to be found in social media.
There are several hundreds of solutions offered for social media analysis, monitoring and research. Like any other market, the market of social media monitoring solutions abounds in tools geared to serve general needs or a given profession or sector. Although the common term for the industry is social media monitoring, software and tools can be grouped into at least ten different categories depending on the objectives:
• Supporting daily processes, tactical or strategic decisions;
• Assisting marketing, research and development, customer
service, HR or PR activities;
• Following the brand or consumer dialogs;
• Producing a simple report or analysis;
• Concentrating on the past or the future;
• Supporting local objectives, or providing an
international view.
About Replise
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
Five Steps For Getting Started With Social Media MonitoringAlterian
The social web has created many opportunities for brands to engage with their consumers online. People are talking about products and companies on blogs, social networking sites such as Twitter, Facebook and MySpace, forums and message boards, and also on wikis.
Listening to online conversation around your brand and competitors is very important.
This document will outline the five steps for getting started.
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
social media listening tools are essential for any business looking to thrive in the digital age. They provide valuable insights, enhance customer engagement, and help in managing your brand's reputation effectively.
By harnessing the power of social media listening tools, you can make informed decisions, stay ahead of your competitors, and ultimately drive success in the ever-evolving world of social media marketing.
Social Media Listening Tool- Unlocking the Power of Online Conversations.docxQuick Metrix
Social media listening, also known as social media monitoring or social media intelligence, refers to the process of tracking and analyzing conversations happening on various social media platforms. It involves monitoring mentions, comments, and discussions related to specific keywords, topics, or brands.
The Power of Listening 5 Tools for Monitoring Your Brand's Social Media Prese...QuestInternationals
Social media has revolutionized the way brands connect with their audience.
In today's digital age, it's not just about what you say; it's also about what your audience is saying about you.
Actively listening to your audience on social media is a critical component of brand management.
Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
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