SlideShare a Scribd company logo

What Is Marketing Becoming Bd

•
•
P
Purple Spinnaker

1. Marketing is becoming a whole-business discipline as everything a business does now impacts customers and is a form of marketing. 2. The focus is shifting from measuring units sold to measuring relationships as marketing becomes about continuous conversations and interactions with customers. 3. Data and personal information that customers voluntarily provide can be used to personalize content and engage in two-way dialogues, but privacy and security must be maintained.

BusinessNews & Politics
1 of 17
What is marketing becoming? Questioning trends & ideas driven from the digital space
Introducing...me ,[object Object],[object Object],[object Object],[object Object]
This session ,[object Object],[object Object],[object Object]
Where have we come from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Why should we care bit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1: Marketers manage supply & demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the effect? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2: (If) we measure units sold, number of customers, value of sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How could you apply it? ,[object Object],[object Object],[object Object],[object Object]
3: Data is a pain. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Put data to work ,[object Object],[object Object],[object Object],[object Object]
4: Marketing tools in fashion ,[object Object],[object Object],[object Object],[object Object],[object Object]
The tools are part of a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
5: When not online ,[object Object],[object Object],[object Object],[object Object]
Radically over-deliver ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So... ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
i-SCOOP
 
Camp 1
Camp 1Camp 1
Camp 1efxrad
 
Sales Methodologies - A quick guide to boosting success - realSociable
Sales Methodologies - A quick guide to boosting success - realSociableSales Methodologies - A quick guide to boosting success - realSociable
Sales Methodologies - A quick guide to boosting success - realSociable
Dalia Asterbadi
 
Evolution of-sales-marketing
Evolution of-sales-marketingEvolution of-sales-marketing
Evolution of-sales-marketing
Talkfusion Vídeo e Comunicação
 
Evolution of sales
Evolution of salesEvolution of sales
Evolution of sales
Misha Mironov
 
Financial institutions and Social Media Marketing
Financial institutions and Social Media MarketingFinancial institutions and Social Media Marketing
Financial institutions and Social Media Marketing
Miriam Christof
 
Voice of the Prospect: The Future of Sales
Voice of the Prospect: The Future of SalesVoice of the Prospect: The Future of Sales
Voice of the Prospect: The Future of Sales
PeopleMetrics
 
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a
Mahmoud Bahgat
 

Recommended

Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
i-SCOOP
 
Camp 1
Camp 1Camp 1
Camp 1efxrad
 
Sales Methodologies - A quick guide to boosting success - realSociable
Sales Methodologies - A quick guide to boosting success - realSociableSales Methodologies - A quick guide to boosting success - realSociable
Sales Methodologies - A quick guide to boosting success - realSociable
Dalia Asterbadi
 
Evolution of-sales-marketing
Evolution of-sales-marketingEvolution of-sales-marketing
Evolution of-sales-marketing
Talkfusion Vídeo e Comunicação
 
Evolution of sales
Evolution of salesEvolution of sales
Evolution of sales
Misha Mironov
 
Financial institutions and Social Media Marketing
Financial institutions and Social Media MarketingFinancial institutions and Social Media Marketing
Financial institutions and Social Media Marketing
Miriam Christof
 
Voice of the Prospect: The Future of Sales
Voice of the Prospect: The Future of SalesVoice of the Prospect: The Future of Sales
Voice of the Prospect: The Future of Sales
PeopleMetrics
 
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'a
Mahmoud Bahgat
 
Modern Marketing and Demand Generation
Modern Marketing and Demand GenerationModern Marketing and Demand Generation
Modern Marketing and Demand Generation
Ledger Bennett DGA
 
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
Mahmoud Bahgat
 
LCM Planner
LCM PlannerLCM Planner
LCM PlannerAndrew Hawkins
 
Beginners_Guide_To_Inbound_Marketing
Beginners_Guide_To_Inbound_MarketingBeginners_Guide_To_Inbound_Marketing
Beginners_Guide_To_Inbound_MarketingJonas Lennartsson
 
7 ways small businesses can use data to boost their business growth
7 ways small businesses can use data to boost their business growth7 ways small businesses can use data to boost their business growth
7 ways small businesses can use data to boost their business growth
AtheethBelagode
 
Future of Sales-Craig Rispin-Business Futurist
Future of Sales-Craig Rispin-Business FuturistFuture of Sales-Craig Rispin-Business Futurist
Future of Sales-Craig Rispin-Business Futurist
Craig Rispin
 
Grow your business through smart, simple marketing
Grow your business through smart, simple marketingGrow your business through smart, simple marketing
Grow your business through smart, simple marketing
Wendy Lieber
 
Inbound Marketing Best Practices
Inbound Marketing Best PracticesInbound Marketing Best Practices
Inbound Marketing Best Practices
Boris Loukanov
 
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityHow To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
Jane Frankland
 
What is Marketing
What is MarketingWhat is Marketing
What is MarketingTeresa Olah
 
Getting started
Getting startedGetting started
Getting startedsocialsynergy4u
 
The Evolution of Sales
The Evolution of SalesThe Evolution of Sales
The Evolution of Sales
Frontlinekid
 
Basic Marketing for Admins
Basic Marketing for Admins Basic Marketing for Admins
Basic Marketing for Admins
Kacey Martin
 
Retail Online and Digital Marketing Training Session One
Retail Online and Digital Marketing Training Session OneRetail Online and Digital Marketing Training Session One
Retail Online and Digital Marketing Training Session One
Jessica Brown
 
Thoughtful Selling™
Thoughtful Selling™Thoughtful Selling™
Thoughtful Selling™
Launch International
 
Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionHubSpot
 
Research Presentation
Research PresentationResearch Presentation
Research Presentation
Winewoman3171
 
Business mindset - Are you a buyer or a seller?
Business mindset - Are you a buyer or a seller?Business mindset - Are you a buyer or a seller?
Business mindset - Are you a buyer or a seller?
Kay Franklin
 
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Dolly Gujarathi
 
Squeeze that lemon!
Squeeze that lemon!Squeeze that lemon!
Squeeze that lemon!
Pallav Nadhani
 
Liberation Technology
Liberation TechnologyLiberation Technology
Liberation Technology
joshuakauffman
 
Introduction to social business models 8th august 2011 - small
Introduction to social business models 8th august 2011 - smallIntroduction to social business models 8th august 2011 - small
Introduction to social business models 8th august 2011 - small
Purple Spinnaker
 

More Related Content

What's hot

Modern Marketing and Demand Generation
Modern Marketing and Demand GenerationModern Marketing and Demand Generation
Modern Marketing and Demand Generation
Ledger Bennett DGA
 
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
Mahmoud Bahgat
 
Beginners_Guide_To_Inbound_Marketing
Beginners_Guide_To_Inbound_MarketingBeginners_Guide_To_Inbound_Marketing
Beginners_Guide_To_Inbound_MarketingJonas Lennartsson
 
7 ways small businesses can use data to boost their business growth
7 ways small businesses can use data to boost their business growth7 ways small businesses can use data to boost their business growth
7 ways small businesses can use data to boost their business growth
AtheethBelagode
 
Future of Sales-Craig Rispin-Business Futurist
Future of Sales-Craig Rispin-Business FuturistFuture of Sales-Craig Rispin-Business Futurist
Future of Sales-Craig Rispin-Business Futurist
Craig Rispin
 
Grow your business through smart, simple marketing
Grow your business through smart, simple marketingGrow your business through smart, simple marketing
Grow your business through smart, simple marketing
Wendy Lieber
 
Inbound Marketing Best Practices
Inbound Marketing Best PracticesInbound Marketing Best Practices
Inbound Marketing Best Practices
Boris Loukanov
 
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityHow To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
Jane Frankland
 
What is Marketing
What is MarketingWhat is Marketing
What is MarketingTeresa Olah
 
The Evolution of Sales
The Evolution of SalesThe Evolution of Sales
The Evolution of Sales
Frontlinekid
 
Basic Marketing for Admins
Basic Marketing for Admins Basic Marketing for Admins
Basic Marketing for Admins
Kacey Martin
 
Retail Online and Digital Marketing Training Session One
Retail Online and Digital Marketing Training Session OneRetail Online and Digital Marketing Training Session One
Retail Online and Digital Marketing Training Session One
Jessica Brown
 
Thoughtful Selling™
Thoughtful Selling™Thoughtful Selling™
Thoughtful Selling™
Launch International
 
Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionHubSpot
 
Research Presentation
Research PresentationResearch Presentation
Research Presentation
Winewoman3171
 
Business mindset - Are you a buyer or a seller?
Business mindset - Are you a buyer or a seller?Business mindset - Are you a buyer or a seller?
Business mindset - Are you a buyer or a seller?
Kay Franklin
 
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Dolly Gujarathi
 
Squeeze that lemon!
Squeeze that lemon!Squeeze that lemon!
Squeeze that lemon!
Pallav Nadhani
 

What's hot (20)

Modern Marketing and Demand Generation
Modern Marketing and Demand GenerationModern Marketing and Demand Generation
Modern Marketing and Demand Generation
 
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
 
LCM Planner
LCM PlannerLCM Planner
LCM Planner
 
Beginners_Guide_To_Inbound_Marketing
Beginners_Guide_To_Inbound_MarketingBeginners_Guide_To_Inbound_Marketing
Beginners_Guide_To_Inbound_Marketing
 
7 ways small businesses can use data to boost their business growth
7 ways small businesses can use data to boost their business growth7 ways small businesses can use data to boost their business growth
7 ways small businesses can use data to boost their business growth
 
Future of Sales-Craig Rispin-Business Futurist
Future of Sales-Craig Rispin-Business FuturistFuture of Sales-Craig Rispin-Business Futurist
Future of Sales-Craig Rispin-Business Futurist
 
Grow your business through smart, simple marketing
Grow your business through smart, simple marketingGrow your business through smart, simple marketing
Grow your business through smart, simple marketing
 
Inbound Marketing Best Practices
Inbound Marketing Best PracticesInbound Marketing Best Practices
Inbound Marketing Best Practices
 
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityHow To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
 
What is Marketing
What is MarketingWhat is Marketing
What is Marketing
 
Getting started
Getting startedGetting started
Getting started
 
The Evolution of Sales
The Evolution of SalesThe Evolution of Sales
The Evolution of Sales
 
Basic Marketing for Admins
Basic Marketing for Admins Basic Marketing for Admins
Basic Marketing for Admins
 
Retail Online and Digital Marketing Training Session One
Retail Online and Digital Marketing Training Session OneRetail Online and Digital Marketing Training Session One
Retail Online and Digital Marketing Training Session One
 
Thoughtful Selling™
Thoughtful Selling™Thoughtful Selling™
Thoughtful Selling™
 
Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert Edition
 
Research Presentation
Research PresentationResearch Presentation
Research Presentation
 
Business mindset - Are you a buyer or a seller?
Business mindset - Are you a buyer or a seller?Business mindset - Are you a buyer or a seller?
Business mindset - Are you a buyer or a seller?
 
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
 
Squeeze that lemon!
Squeeze that lemon!Squeeze that lemon!
Squeeze that lemon!
 

Viewers also liked

Liberation Technology
Liberation TechnologyLiberation Technology
Liberation Technology
joshuakauffman
 
Introduction to social business models 8th august 2011 - small
Introduction to social business models 8th august 2011 - smallIntroduction to social business models 8th august 2011 - small
Introduction to social business models 8th august 2011 - small
Purple Spinnaker
 
Tarea 2. Ana Raquel
Tarea 2. Ana RaquelTarea 2. Ana Raquel
Tarea 2. Ana Raquel
unjuan1
 
Kukutana @JWT London 19th April
Kukutana @JWT London 19th AprilKukutana @JWT London 19th April
Kukutana @JWT London 19th April
Purple Spinnaker
 
Online Communities - why do consumers participate - why should marketers care...
Online Communities - why do consumers participate - why should marketers care...Online Communities - why do consumers participate - why should marketers care...
Online Communities - why do consumers participate - why should marketers care...Purple Spinnaker
 
So I have all this data ...
So I have all this data ...So I have all this data ...
So I have all this data ...
guest3a7853
 

Viewers also liked (6)

Liberation Technology
Liberation TechnologyLiberation Technology
Liberation Technology
 
Introduction to social business models 8th august 2011 - small
Introduction to social business models 8th august 2011 - smallIntroduction to social business models 8th august 2011 - small
Introduction to social business models 8th august 2011 - small
 
Tarea 2. Ana Raquel
Tarea 2. Ana RaquelTarea 2. Ana Raquel
Tarea 2. Ana Raquel
 
Kukutana @JWT London 19th April
Kukutana @JWT London 19th AprilKukutana @JWT London 19th April
Kukutana @JWT London 19th April
 
Online Communities - why do consumers participate - why should marketers care...
Online Communities - why do consumers participate - why should marketers care...Online Communities - why do consumers participate - why should marketers care...
Online Communities - why do consumers participate - why should marketers care...
 
So I have all this data ...
So I have all this data ...So I have all this data ...
So I have all this data ...
 

Similar to What Is Marketing Becoming Bd

Moving from NOW to NEXT in the Marketing of Insights
Moving from NOW to NEXT in the Marketing of Insights Moving from NOW to NEXT in the Marketing of Insights
Moving from NOW to NEXT in the Marketing of Insights
FortuneCMO, LLC
 
Relationship marketing concept, process and importance
Relationship marketing concept, process and importanceRelationship marketing concept, process and importance
Relationship marketing concept, process and importance
gaurav jain
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Hashir Mujtaba
 
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Tarun Anand
 
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Tarun Anand
 
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?
Klaxon
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Rohit Varma
 
C M I Research Webinar 1 2
C M I Research Webinar 1 2C M I Research Webinar 1 2
C M I Research Webinar 1 2Alitt
 
Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool
Jane Frankland
 
Htet Htet Ei Hlaing-Marketing Assignment.docx
Htet Htet Ei Hlaing-Marketing Assignment.docxHtet Htet Ei Hlaing-Marketing Assignment.docx
Htet Htet Ei Hlaing-Marketing Assignment.docx
SanSoe2
 
Product2Market's B2B Marketing Guide
Product2Market's B2B Marketing GuideProduct2Market's B2B Marketing Guide
Product2Market's B2B Marketing Guide
Anthony E. Byrne
 
kotlerinterview.pdf
kotlerinterview.pdfkotlerinterview.pdf
kotlerinterview.pdf
SaranshMehrotra2
 
Chesterville sept 2018
Chesterville sept 2018Chesterville sept 2018
Chesterville sept 2018
Bernard Charlebois
 
How retailers choose technology and how to get them to choose you
How retailers choose technology and how to get them to choose youHow retailers choose technology and how to get them to choose you
How retailers choose technology and how to get them to choose you
Fieldworks Marketing
 
Prospecting to Sales Conversion
Prospecting to Sales ConversionProspecting to Sales Conversion
Prospecting to Sales Conversion
MANOJ PAUL
 
Digital Marketing Trends
Digital Marketing TrendsDigital Marketing Trends
Digital Marketing Trends
We Coach The Pros
 
More consumer data - but less insight? How to leverage consumer data and insi...
More consumer data - but less insight? How to leverage consumer data and insi...More consumer data - but less insight? How to leverage consumer data and insi...
More consumer data - but less insight? How to leverage consumer data and insi...
Drthomasbrand Limited
 
Introduction To Digital Marketing
Introduction To Digital MarketingIntroduction To Digital Marketing
Introduction To Digital Marketing
Bayzid Faisal
 

Similar to What Is Marketing Becoming Bd (20)

Moving from NOW to NEXT in the Marketing of Insights
Moving from NOW to NEXT in the Marketing of Insights Moving from NOW to NEXT in the Marketing of Insights
Moving from NOW to NEXT in the Marketing of Insights
 
Relationship marketing concept, process and importance
Relationship marketing concept, process and importanceRelationship marketing concept, process and importance
Relationship marketing concept, process and importance
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
 
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
Digital marketing Basics by Prof. Vijay Tandon, Director, PGDM, Universal Bus...
 
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
 
C M I Research Webinar 1 2
C M I Research Webinar 1 2C M I Research Webinar 1 2
C M I Research Webinar 1 2
 
Ebook on Marketing
Ebook on MarketingEbook on Marketing
Ebook on Marketing
 
Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool
 
Htet Htet Ei Hlaing-Marketing Assignment.docx
Htet Htet Ei Hlaing-Marketing Assignment.docxHtet Htet Ei Hlaing-Marketing Assignment.docx
Htet Htet Ei Hlaing-Marketing Assignment.docx
 
B2BMarketingE-Book
B2BMarketingE-BookB2BMarketingE-Book
B2BMarketingE-Book
 
Product2Market's B2B Marketing Guide
Product2Market's B2B Marketing GuideProduct2Market's B2B Marketing Guide
Product2Market's B2B Marketing Guide
 
kotlerinterview.pdf
kotlerinterview.pdfkotlerinterview.pdf
kotlerinterview.pdf
 
Chesterville sept 2018
Chesterville sept 2018Chesterville sept 2018
Chesterville sept 2018
 
How retailers choose technology and how to get them to choose you
How retailers choose technology and how to get them to choose youHow retailers choose technology and how to get them to choose you
How retailers choose technology and how to get them to choose you
 
Prospecting to Sales Conversion
Prospecting to Sales ConversionProspecting to Sales Conversion
Prospecting to Sales Conversion
 
Digital Marketing Trends
Digital Marketing TrendsDigital Marketing Trends
Digital Marketing Trends
 
More consumer data - but less insight? How to leverage consumer data and insi...
More consumer data - but less insight? How to leverage consumer data and insi...More consumer data - but less insight? How to leverage consumer data and insi...
More consumer data - but less insight? How to leverage consumer data and insi...
 
Introduction To Digital Marketing
Introduction To Digital MarketingIntroduction To Digital Marketing
Introduction To Digital Marketing
 

More from Purple Spinnaker

Social business roi frameworks purple spinnaker
Social business roi frameworks purple spinnakerSocial business roi frameworks purple spinnaker
Social business roi frameworks purple spinnaker
Purple Spinnaker
 
Online Community based loyalty concept for hotels
Online Community based loyalty concept for hotelsOnline Community based loyalty concept for hotels
Online Community based loyalty concept for hotelsPurple Spinnaker
 
Selecting Social media monitoring tools
Selecting Social media monitoring toolsSelecting Social media monitoring tools
Selecting Social media monitoring tools
Purple Spinnaker
 
2012 - Starbucks social insight & business case study
2012 - Starbucks social insight & business case study2012 - Starbucks social insight & business case study
2012 - Starbucks social insight & business case study
Purple Spinnaker
 
Integrated social mobile and online travel customer experience sml
Integrated social mobile and online travel customer experience smlIntegrated social mobile and online travel customer experience sml
Integrated social mobile and online travel customer experience smlPurple Spinnaker
 
The case for social business small
The case for social business smallThe case for social business small
The case for social business small
Purple Spinnaker
 
Starbucks the new loyalty model
Starbucks the new loyalty modelStarbucks the new loyalty model
Starbucks the new loyalty modelPurple Spinnaker
 
What is Semiotic analysis?
What is Semiotic analysis?What is Semiotic analysis?
What is Semiotic analysis?Purple Spinnaker
 
Social networks why do consumers participate - short
Social networks why do consumers participate - shortSocial networks why do consumers participate - short
Social networks why do consumers participate - shortPurple Spinnaker
 
Social insight and strategy overview
Social insight and strategy overviewSocial insight and strategy overview
Social insight and strategy overviewPurple Spinnaker
 
Getting started in Social Media
Getting started in Social MediaGetting started in Social Media
Getting started in Social Media
Purple Spinnaker
 
Niall O Malley Kukutana – Social Media Cafe
Niall O Malley Kukutana – Social Media CafeNiall O Malley Kukutana – Social Media Cafe
Niall O Malley Kukutana – Social Media CafePurple Spinnaker
 
Kukutana - Social Media Tools in Action
Kukutana - Social Media Tools in ActionKukutana - Social Media Tools in Action
Kukutana - Social Media Tools in Action
Purple Spinnaker
 
Wordle June 2009
Wordle June 2009Wordle June 2009
Wordle June 2009
Purple Spinnaker
 

More from Purple Spinnaker (20)

Social business roi frameworks purple spinnaker
Social business roi frameworks purple spinnakerSocial business roi frameworks purple spinnaker
Social business roi frameworks purple spinnaker
 
Online Community based loyalty concept for hotels
Online Community based loyalty concept for hotelsOnline Community based loyalty concept for hotels
Online Community based loyalty concept for hotels
 
Selecting Social media monitoring tools
Selecting Social media monitoring toolsSelecting Social media monitoring tools
Selecting Social media monitoring tools
 
2012 - Starbucks social insight & business case study
2012 - Starbucks social insight & business case study2012 - Starbucks social insight & business case study
2012 - Starbucks social insight & business case study
 
Integrated social mobile and online travel customer experience sml
Integrated social mobile and online travel customer experience smlIntegrated social mobile and online travel customer experience sml
Integrated social mobile and online travel customer experience sml
 
The case for social business small
The case for social business smallThe case for social business small
The case for social business small
 
Starbucks the new loyalty model
Starbucks the new loyalty modelStarbucks the new loyalty model
Starbucks the new loyalty model
 
What is Semiotic analysis?
What is Semiotic analysis?What is Semiotic analysis?
What is Semiotic analysis?
 
Social insight strategy
Social insight strategySocial insight strategy
Social insight strategy
 
Social tracking reports
Social tracking reportsSocial tracking reports
Social tracking reports
 
Social benchmark reports
Social benchmark reportsSocial benchmark reports
Social benchmark reports
 
Social networks why do consumers participate - short
Social networks why do consumers participate - shortSocial networks why do consumers participate - short
Social networks why do consumers participate - short
 
Online ethnography
Online ethnographyOnline ethnography
Online ethnography
 
Social insight and strategy overview
Social insight and strategy overviewSocial insight and strategy overview
Social insight and strategy overview
 
Getting started in Social Media
Getting started in Social MediaGetting started in Social Media
Getting started in Social Media
 
Niall O Malley Kukutana – Social Media Cafe
Niall O Malley Kukutana – Social Media CafeNiall O Malley Kukutana – Social Media Cafe
Niall O Malley Kukutana – Social Media Cafe
 
Developing Your Personet
Developing Your PersonetDeveloping Your Personet
Developing Your Personet
 
Kukutana - Social Media Tools in Action
Kukutana - Social Media Tools in ActionKukutana - Social Media Tools in Action
Kukutana - Social Media Tools in Action
 
Twittergrader June 09
Twittergrader June 09Twittergrader June 09
Twittergrader June 09
 
Wordle June 2009
Wordle June 2009Wordle June 2009
Wordle June 2009
 

Recently uploaded

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 

Recently uploaded (20)

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 

What Is Marketing Becoming Bd

  • 1. What is marketing becoming? Questioning trends & ideas driven from the digital space
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.